China Insights
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What have Chinese bought during Singles Day 2017?

How do consumers feel about their experience on Singles Day 2017? Beyond physical goods, which categories of virtual goods and services are more popular?

Singles Day parcels full
FMCG market enjoys stronger growth in Q3

Chinese urban consumers’ spending in fast moving consumer goods (FMCG) in the third quarter of 2017 grew by 3.6% from a year ago, indicating a clear recovery.

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Exploring the link between movie and drink/snack choices

Different movies attract different audiences. What can we find if we compare people’s choice of movies with their purchasing behaviour?

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Alipay commercial wins hip-hop ad campaign battle

Reality show Rap of China creates hip-hop craze in China. Kantar Media CIC data shows whose hip-hop commercial is winning.

Alipay so free
Meet the digitally savvy Chinese patients

Compared with other countries, Chinese patients spend much more time online looking for medical information, and more likely to request a prescription change.

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Will shopper loyalty rise with growth of e-commerce?

E-commerce in China has failed to boost consumer loyalty towards brands. Most shoppers will switch brand within two years

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Martin Guo is the Editor-in-Chief of Kantar China Insights.

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Doreen Wang is Global Head of BrandZ, Millward Brown.

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Linda Xu is Chief Client Officer, Head of Research & Consulting, Kantar Media CIC.

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Bernhard Wessels is the Managing Director, North Asia, Kantar Retail.

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Forget about Black Friday for a second, Singles Day is the mother of all online shopping days.

Compared with other countries, Chinese patients spend much more time online looking for medical information, and more likely to request a prescription change.

How do consumers feel about their experience on Singles Day 2017? Beyond physical goods, which categories of virtual goods and services are more popular?

Lightspeed survey shows that Tmall, Taobao and JD.com are most mentioned e-commerce brands ahead of this year’s Singles Day. The world’s largest e-commerce event also offers great opportunities for premium brands to grow user base.

Our ‘Trust in News’ survey shows that mainstream news still has a good reputation but ‘fake news’ has hit the reputation of social media sources.

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