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Kantar China Social Media Impact Report 2018

Fifth annual study finds diversification in China's social media landscape leads to higher satisfaction

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Kantar unveils predictions for 2019 media landscape

Connected Intelligence, AI and Voice will transform media in the new year, says Kantar.

Kantar Media predictions 2019
Who is winning more Chinese Consumers in 2018?

P&G and Yili lead the race, reaching over 160 million families. Nongfu Spring, Haday and Dali are fastest growers.

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The rise of voice assistants and the challenge for brands

By 2021, 1.8 billion consumers will be using a voice-enabled device. The rise of voice technology is as big a shift as launch of smartphone was back in 2007.

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Get ready: 40% of Chinese consumers will be Centennials

They buy for social, they buy to please themselves, they buy to find identity. To win them over, brands need to start study their behaviour and attitudes now.

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46 insurgent brands shake up China’s FMCG market

Meet the fast-rising brands to understand how they broke into the landscape, and learn how can incumbents ward off their challenge.

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Martin Guo is the Editor-in-Chief of Kantar China Insights.

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Eric Tan is Chief Client Officer, China, Kantar Insights Division.

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Yaguang Liang is Consumer Insight Director of Kantar Worldpanel ComTech China.

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Coco Wu (吴娟辉) is Cultural Strategy Consultant at Kantar Consulting, China.

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Latest Stories

Annual growth rate is same as in 2017. Q4 performance is weaker than previous quarter.

In urban China, Huawei put in a stellar performance as its market share hit a record 26.9%, up from 16.5% a year ago.

Compared with Year of Dog (2018), we can expect more and bigger red packets on Chinese mainland, Hong Kong and Taiwan.

Industry experts discuss the importance of marketing representation on the C-suite, and what marketers can do to get there.

Satisfying people's appetite for electric vehicle now and in the future relies on a careful blend of factors. In many ways, it’s like creating and serving a fine meal.

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