China Insights
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2019 BrandZ™ Top 50 Chinese Global Brand Builders Ranking

Strength of Chinese brands overseas is growing fastest in Japan, France and Spain.

2019 BrandZ COBB cover
New-born baby population drops 2 million in 2018

Baby and parenting brands should get prepared now.

Baby crying
2019 CelebrityZ Top 100 Most Influential Celebrity in China

In the past three years, 60% of brands continuously using celebrity endorsement strategy have failed to grow their Brand Power.

2019 CelebrityZ T10 cover
Get ready: 40% of Chinese consumers will be Centennials

They buy for social, they buy to please themselves, they buy to find identity. To win them over, brands need to start study their behaviour and attitudes now.

GenZ 2 col
Kantar unveils predictions for 2019 media landscape

Connected Intelligence, AI and Voice will transform media in the new year, says Kantar.

Kantar Media predictions 2019
Doctors not satisfied with current digital marketing activities

Chinese doctors’ satisfaction about pharmaceutical companies’ digital marketing services drops back to the level of three years ago.

Female doctor on X-Ray and mobile phone

Martin Guo is the Editor-in-Chief of Kantar China Insights.

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Eric Tan is Chief Client Officer, China, Kantar Insights Division.

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Yaguang Liang is Consumer Insight Director of Kantar Worldpanel ComTech China.

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Coco Wu (吴娟辉) is Cultural Strategy Consultant at Kantar Consulting, China.

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Latest Stories

All future designs of automobiles should come from listening to consumers.

Chinese doctors’ satisfaction about pharmaceutical companies’ digital marketing services drops back to the level of three years ago.

Using Google search index, Kantar research and other sources, we have identified three hotspots of potential growth for Chinese brands in specific product and service categories.

Most Chinese brands lag well behind foreign rivals on product features, design and communications. But they still have a chance to come from behind.

Strength of Chinese brands overseas is growing fastest in Japan, France and Spain.

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