China Insights
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Five shopper insights from two-baby families

More than half of new born babies in China in 2017 are second child of their families, according to National Bureau of Statistics.

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Chinese urbanites least likely to be depressed

US people are significantly more likely to self-identify as having signs of depression, according to data from Kantar Health.

mental-health-awareness
Consumption upgrading or downgrading?

With Chinese consumers entering a new era of shopping, brands need to understand shoppers even better.

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Mum and baby market potential in lower-tier cities

It is a market where 3.94 million babies were born in 2017, more than that in US.

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The Secret of ‘Guardian Girls’

With enough passion, the fans of an online TV drama can ‘light up’ a twin skyscraper in Shanghai.

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China Social Media Landscape 2018

The paper provides a comprehensive analysis of three key dimensions – media, user and brand.

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Martin Guo is the Editor-in-Chief of Kantar China Insights.

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Zheng Weidong is a Senior Data Scientist, China, Kantar Media Audience.

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Jackie Jin is Head of Research, Kantar Media CIC.

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Julia Xie is Senior Director, Head of China Shopper Practice, Kantar Consulting.

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If a brand’s positioning has shifted, its logo should be, and has to be, changed accordingly.

China’s mainland is a distant leader in mobile payment adoption among six APAC markets, according to a Lightspeed survey.

US people are significantly more likely to self-identify as having signs of depression, according to data from Kantar Health.

With Chinese consumers entering a new era of shopping, brands need to understand shoppers even better.

It is a market where 3.94 million babies were born in 2017, more than that in US.

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