China Insights
English
English
Six key marketing factors to help draw more FMCG buyers

When China’s FMCG growth returns, it doesn’t automatically happen to every brand. Here are six key factors.

piggy bank full
Celebrity-based ad campaigns: what are the pros and cons?

Is the celebrity you choose for your brand known and liked among your target audience? What do they stand for?

Celebrity takes 2 col
2018 BrandZ Top 100 Most Valuable Chinese Brands Report

Brands pursue the ‘Chinese Dream’, growing total brand value by a record 23% to US$683.9 billion.

BrandZ China 2018 Cover 2 col
GroupM: Ad spending in China to grow 5.2% in 2018

Spring 2018 edition of This Year, Next Year: China Media Industry Forecast report estimates ad spending in China this year will grow 5.2% to reach 585.8 billion yuan.

TYNY 2018 Spring cover 2 col
Xiaomi making promising start in Europe

Xiaomi, which is making debut in Europe, earns 4.4% of smartphone sales market share in Q1 2018 in five major European markets.

Lei Jun 2 col
New energy vehicle trends from 2018 Beijing Auto Show

New energy vehicle is the hottest theme of this year’s Beijing Auto Show. Kantar TNS Auto expert summarizes major trends in this sector.

Weima 2 col

Martin Guo is the Editor-in-Chief of Kantar China Insights.

See full profile

Jules Young is Kantar Global Account Director, Greater China.

See full profile

Adele Li is Commercial Director, Kantar Health China.

See full profile

Natalie Babbage is Experts Solutions Director, Kantar Worldpanel, China.

See full profile

Social Network
Latest Stories

Lightspeed shows how to design surveys people actually want to take – so you can believe the responses.

China’s growth of FMCG sales is weaker in the first quarter compared with previous quarters, while new retail accelerates the online and offline integration.

Amazon, McDonald’s & Alibaba top inaugural ranking. China’s JD.com and Suning also make the cut.

Xiaomi, which is making debut in Europe, earns 4.4% of smartphone sales market share in Q1 2018 in five major European markets.

New energy vehicle is the hottest theme of this year’s Beijing Auto Show. Kantar TNS Auto expert summarizes major trends in this sector.

Coming Soon

Be the first to find out about our latest reports.

Log in to change email preferences