China Insights
English
English
2019 BrandZ™ Top 100 Most Valuable Chinese Brands

Total brand value grows a record 30% to US$889.7 billion. Alibaba the new No.1, having grown its brand value by 59%.

China Top 100 2019 2 col
2019 BrandZ Top 100 Most Valuable Global Brands Report

Amazon crowned world’s most valuable global brand, ending technology giants’ 12-year dominance.

2019 Global BrandZ 2 col
Beauty categories lead FMCG growth in China

Skincare and makeup categories grow 13% and 17% respectively during 2018, outperforming total FMCG.

Makeup and eye 2 col
Wu impresses La Liga, lifts Espanyol popularity in China

After Chinese forward Wu Lei joins RCD Espanyol, the Spanish club’s awareness jumps in China. Brands should consider him as a brand ambassador candidate..

Wu Lei after last match
Three fast-growing markets present opportunities for Chinese brands

Kantar has identified three hotspots of potential growth for Chinese brands in specific product and service categories: Middle East, India and Indonesia.

3 oppo markets cover
Is HK’s financial sector perpetuating stereotype of women in digital ads?

A review of Hong Kong’s banking and insurance digital ads show a skewed portrayal of women.

Woman at restaurant

Martin Guo is the Editor-in-Chief of Kantar China Insights.

See full profile

Anna Amador is Head of Auto Research in Kantar China.

See full profile

Yaguang Liang is Consumer Insight Director of Kantar Worldpanel ComTech China.

See full profile

Adele Li is Health Senior Commercial Director.

See full profile

Social Network
Latest Stories

A new service will help Alibaba double the number of foreign brands on Tmall Global to 40,000 in three years.

Their complete travel experience circle has five stages: dream, plan, book, experience and share.

Post 90s generation consumers are core growth driver for personal care market in China.

Premium products, small brands and new retail lead the future trend of FMCG market in China

Consensus, offer, performance and ecosystem are four hurdles towards the take-off of pure EVs. China has ticked the first two and making great progress on the third.

Coming Soon

Be the first to find out about our latest reports.

Log in to change email preferences