China Insights
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Six key marketing factors to help draw more FMCG buyers

When China’s FMCG growth returns, it doesn’t automatically happen to every brand. Here are six key factors.

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The Art of Integration

Near 90% of surveyed marketers say their media strategies are integrated, but not all consumers think campaigns are fit across different channels.

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2018 BrandZ Top 100 Most Valuable Chinese Brands Report

Brands pursue the ‘Chinese Dream’, growing total brand value by a record 23% to US$683.9 billion.

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Follow the money, grow outside of comfort zone

Growth has shifted. Companies have to make this pivot. The task at hand is to relearn growth, especially the elements of scale, value and influence.

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How can brands keep walking the femininity path?

The idea of female empowerment could be interpreted diversely. Equality in career choosing has become a big and important expression originating from it.

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Innovation powers brand's ability to command price premium

Innovation leads to Difference, one of the three components of Brand Power. Consumers are more likely to pay a premium price for Different brands.

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Martin Guo is the Editor-in-Chief of Kantar China Insights.

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Jules Young is Kantar Global Account Director, Greater China.

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Adele Li is Commercial Director, Kantar Health China.

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Natalie Babbage is Experts Solutions Director, Kantar Worldpanel, China.

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Innovation leads to Difference, one of the three components of Brand Power. Consumers are more likely to pay a premium price for Different brands.

When China’s FMCG growth returns, it doesn’t automatically happen to every brand. Here are six key factors.

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