China Insights
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2019 BrandZ™ Top 100 Most Valuable Chinese Brands

Total brand value grows a record 30% to US$889.7 billion. Alibaba the new No.1, having grown its brand value by 59%.

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Beauty categories lead FMCG growth in China

Skincare and makeup categories grow 13% and 17% respectively during 2018, outperforming total FMCG.

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Is HK’s financial sector perpetuating stereotype of women in digital ads?

A review of Hong Kong’s banking and insurance digital ads show a skewed portrayal of women.

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Doctors not satisfied with current digital marketing activities

Chinese doctors’ satisfaction about pharmaceutical companies’ digital marketing services drops back to the level of three years ago.

Female doctor on X-Ray and mobile phone
Three fast-growing markets present opportunities for Chinese brands

Kantar has identified three hotspots of potential growth for Chinese brands in specific product and service categories: Middle East, India and Indonesia.

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See the future of auto at Shanghai Auto Show

All future designs of automobiles should come from listening to consumers. Leading brands are translating consumers’ voices into reality.

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Martin Guo is the Editor-in-Chief of Kantar China Insights.

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Anna Amador is Head of Auto Research in Kantar China.

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Yaguang Liang is Consumer Insight Director of Kantar Worldpanel ComTech China.

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Adele Li is Health Senior Commercial Director.

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Skincare and makeup categories grow 13% and 17% respectively during 2018, outperforming total FMCG.

A review of Hong Kong’s banking and insurance digital ads show a skewed portrayal of women.

Amazon maintains the world’s most valuable retail brand title. Alibaba’s brand value jumps 48% to become new No.2, ahead of McDonald’s.

Newcomers add fuller view of fast-changing market

Total brand value grows a record 30% to US$889.7 billion. Alibaba the new No.1, having grown its brand value by 59%.

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