China Insights
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The Secret of ‘Guardian Girls’

With enough passion, the fans of an online TV drama can ‘light up’ a twin skyscraper in Shanghai.

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Ad spending jumps 9.3% in first half

Growth fastest since first half of 2013. Coca Cola replaces P&G to become biggest advertising buyer in China.

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China Social Media Landscape 2018

The paper provides a comprehensive analysis of three key dimensions – media, user and brand.

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Five shopper insights from two-baby families

More than half of new born babies in China in 2017 are second child of their families, according to National Bureau of Statistics of China.

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2018 World Cup a massive success for China TV

More than 87 million Chinese people watched the final between France and Croatia live. The 64 games attracted 440 million TV audiences.

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FMCG sales growth in China accelerates in Q2

Growth rate of the fast-moving consumer goods hits 4.7% in the second quarter of 2018, faster than 2.3% in Q2. E-commerce remains a key growth engine.

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Martin Guo is the Editor-in-Chief of Kantar China Insights.

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Zheng Weidong is a Senior Data Scientist, China, Kantar Media Audience.

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Jackie Jin is Head of Research, Kantar Media CIC.

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Julia Xie is Senior Director, Head of China Shopper Practice, Kantar Consulting.

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HDFC Bank retains top spot for a fifth year with 21% growth to $21.7 billion.

The paper provides a comprehensive analysis of three key dimensions – media, user and brand.

More than half of new born babies in China in 2017 are second child of their families, according to National Bureau of Statistics of China.

With enough passion, the fans of an online TV drama can ‘light up’ a twin skyscraper in Shanghai.

Insights into three stages of a typical mobile gamer journey: discovery, engagement and purchase.

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