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2019 CelebrityZ Top 100 Most Influential Celebrity in China

In the past three years, 60% of brands continuously using celebrity endorsement strategy have failed to grow their Brand Power.

2019 CelebrityZ T10 cover
Kantar unveils predictions for 2019 media landscape

Connected Intelligence, AI and Voice will transform media in the new year, says Kantar.

Kantar Media predictions 2019
How can marketers get gender right in China?

Advertising industry’s failure to portray and target women well impacts the effectiveness of individual adverts and campaigns. Male-skewed brands are missing out on an average of US$9 billion in brand valuation in US, UK and China.

Getting Gender Right cover orange
Get ready: 40% of Chinese consumers will be Centennials

They buy for social, they buy to please themselves, they buy to find identity. To win them over, brands need to start study their behaviour and attitudes now.

GenZ 2 col
46 insurgent brands shake up China’s FMCG market

Meet the fast-rising brands to understand how they broke into the landscape, and learn how can incumbents ward off their challenge.

1130-CN 46 fast rising brands logos
Kantar China Social Media Impact Report 2018

Fifth annual study finds diversification in China's social media landscape leads to higher satisfaction

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Martin Guo is the Editor-in-Chief of Kantar China Insights.

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Eric Tan is Chief Client Officer, China, Kantar Insights Division.

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Yaguang Liang is Consumer Insight Director of Kantar Worldpanel ComTech China.

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Coco Wu (吴娟辉) is Cultural Strategy Consultant at Kantar Consulting, China.

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The real question is how you get brand building and sales activation to work synergistically over time to grow sales and profits.

Kantar’s sister company Wavemaker has recently published ‘Digital Children in China Whitepaper’, which offers unique insights about the 160 million future Chinese consumers.

Advertising industry’s failure to portray and target women well impacts the effectiveness of individual adverts and campaigns. Male-skewed brands are missing out on an average of US$9 billion in brand valuation in US, UK and China.

In the past three years, 60% of brands continuously using celebrity endorsement strategy have failed to grow their Brand Power.

Ad spending in China slows down significantly in second half of 2018. After jumping 9.3% in first half, it ends up with a 2.9% growth for the full year.

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