China Insights
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What have Chinese bought during Singles Day 2017?

How do consumers feel about their experience on Singles Day 2017? Beyond physical goods, which categories of virtual goods and services are more popular?

Singles Day parcels full
Chinese doctors increasingly prefer WeChat over apps

The power of WeChat is so strong that doctors install fewer medical apps, because they find subscribing to medical accounts is enough.

Female doctor on X-Ray and mobile phone
China, US, Korea to lead global FMCG e-commerce growth

In 2025, e-commerce will represent 10% of all FMCG spend. China and US will lead in volume growth while China and Korea will be fastest growing markets.

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Will shopper loyalty rise with growth of e-commerce?

E-commerce in China has failed to boost consumer loyalty towards brands. Most shoppers will switch brand within two years.

Father daughter supermarket full
'Fake news' reinforces trust in mainstream news brands

Our ‘Trust in News’ survey shows that mainstream news still has a good reputation but ‘fake news’ has hit the reputation of social media sources.

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Overcome the challenge to engage Chinese consumers digitally

China’s Belts & Road Initiative will help foreign companies enter China; but these companies need to know how to engage Chinese consumers digitally.

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Martin Guo is the Editor-in-Chief of Kantar China Insights.

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Doreen Wang is Global Head of BrandZ, Millward Brown.

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Linda Xu is Chief Client Officer, Head of Research & Consulting, Kantar Media CIC.

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Bernhard Wessels is the Managing Director, North Asia, Kantar Retail.

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Since November, 2017, Chinese visitors have had the option to purchase goods with the mobile payment platform WeChat Pay at Camden Market in London.

In the three months by October, the top five brands – Huawei (including Honor), Xiaomi, Apple, Vivo and OPPO – make up 91% of sales in urban China, compared to 79% a year earlier.

P&G, Yili and Mengniu bought by over 150 million Chinese families.

The power of WeChat is so strong that doctors install fewer medical apps, because they find subscribing to medical accounts is enough.

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