China Insights
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Rapid demographic change reshapes shopping in Asia

How retailers respond to consumers’ changing needs brought by ageing populations, shrinking households.

2018 ABP 2 col
Ad spending rebounds after two years in downward spiral

Ad spending in China finally returns to black after two years in decline: the total spending expands by 4.3% from 2016.

TV sets in Great Wall 2 col
Same Chinese New Year, different red packets

China’s Mainland, Hong Kong and Taiwan - what you should know about Chinese New Year in these markets.

Kantar CNY 2 col
China, US, Korea to lead global FMCG e-commerce growth

In 2025, e-commerce will represent 10% of all FMCG spend. China and US will lead in volume growth while China and Korea will be fastest growing markets.

Buying button 2 col
FMCG sales growth hits three-year high

Spending in fast moving consumer goods (FMCG) grows by 4.3% from a year ago, which is 0.7 percentage point higher than that in 2016 and the fastest in three years.

Piggy bank 2 col
BrandZ Top 50 Chinese Global Brand Builders 2018 Report

Chinese brands are at the forefront of innovation and its global brand-builders are helping to establish “Brand China” as innovative, cutting-edge and pioneering.

2018 Global Brand Builder 2 col

Martin Guo is the Editor-in-Chief of Kantar China Insights.

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Jules Young is Kantar Global Account Director, Greater China.

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Linda Xu is Chief Client Officer, Head of Research & Consulting, Kantar Media CIC.

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Carol Song is China Media Director at Kantar Worldpanel.

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Evolving cultural values and how brands can use them to switch on growth.

China’s Mainland, Hong Kong and Taiwan - what you should know about Chinese New Year in these markets.

Spending in fast moving consumer goods (FMCG) grows by 4.3% from a year ago, which is 0.7 percentage point higher than that in 2016 and the fastest in three years.

Chinese brands are at the forefront of innovation and its global brand-builders are helping to establish “Brand China” as innovative, cutting-edge and pioneering.

Ad spending in China finally returns to black after two years in decline: the total spending expands by 4.3% from 2016.

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