China Insights
2019 BrandZ™ Top 100 Most Valuable Chinese Brands

Total brand value grows a record 30% to US$889.7 billion. Alibaba the new No.1, having grown its brand value by 59%.

China Top 100 2019 2 col
2019 BrandZ Top 100 Most Valuable Global Brands Report

Amazon crowned world’s most valuable global brand, ending technology giants’ 12-year dominance.

2019 Global BrandZ 2 col
Beauty categories lead FMCG growth in China

Skincare and makeup categories grow 13% and 17% respectively during 2018, outperforming total FMCG.

Makeup and eye 2 col
Doctors not satisfied with current digital marketing activities

Chinese doctors’ satisfaction about pharmaceutical companies’ digital marketing services drops back to the level of three years ago.

Female doctor on X-Ray and mobile phone
Three fast-growing markets present opportunities for Chinese brands

Kantar has identified three hotspots of potential growth for Chinese brands in specific product and service categories: Middle East, India and Indonesia.

3 oppo markets cover
Is HK’s financial sector perpetuating stereotype of women in digital ads?

A review of Hong Kong’s banking and insurance digital ads show a skewed portrayal of women.

Woman at restaurant

Martin Guo is the Editor-in-Chief of Kantar China Insights.

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Anna Amador is Head of Auto Research in Kantar China.

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Yaguang Liang is Consumer Insight Director of Kantar Worldpanel ComTech China.

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Adele Li is Health Senior Commercial Director.

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