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Kantar China Social Media Impact Report 2018

Fifth annual study finds diversification in China's social media landscape leads to higher satisfaction

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Kantar unveils predictions for 2019 media landscape

Connected Intelligence, AI and Voice will transform media in the new year, says Kantar.

Kantar Media predictions 2019
Who is winning more Chinese Consumers in 2018?

P&G and Yili lead the race, reaching over 160 million families. Nongfu Spring, Haday and Dali are fastest growers.

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The rise of voice assistants and the challenge for brands

By 2021, 1.8 billion consumers will be using a voice-enabled device. The rise of voice technology is as big a shift as launch of smartphone was back in 2007.

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Get ready: 40% of Chinese consumers will be Centennials

They buy for social, they buy to please themselves, they buy to find identity. To win them over, brands need to start study their behaviour and attitudes now.

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46 insurgent brands shake up China’s FMCG market

Meet the fast-rising brands to understand how they broke into the landscape, and learn how can incumbents ward off their challenge.

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Martin Guo is the Editor-in-Chief of Kantar China Insights.

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Eric Tan is Chief Client Officer, China, Kantar Insights Division.

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Yaguang Liang is Consumer Insight Director of Kantar Worldpanel ComTech China.

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Coco Wu (吴娟辉) is Cultural Strategy Consultant at Kantar Consulting, China.

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Guided by data, we can understand what they are buying and why.

They buy for social, they buy to please themselves, they buy to find identity. To win them over, brands need to start study their behaviour and attitudes now.

Connected Intelligence, AI and Voice will transform media in the new year, says Kantar.

Meet the fast-rising brands to understand how they broke into the landscape, and learn how can incumbents ward off their challenge.

What have Chinese consumers bought during the world’s largest e-commerce shopping event? Which categories are big winners? How much have they spent? Do people regret spending too much?

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