China Insights
2019 BrandZ™ Top 100 Most Valuable Chinese Brands

Total brand value grows a record 30% to US$889.7 billion. Alibaba the new No.1, having grown its brand value by 59%.

China Top 100 2019 2 col
2019 BrandZ Top 100 Most Valuable Global Brands Report

Amazon crowned world’s most valuable global brand, ending technology giants’ 12-year dominance.

2019 Global BrandZ 2 col
2019 China Shopper Report

FMCG for at-home consumption remains robust in 2018. Premium products, small brands and new retail lead the future trend of FMCG market in China.

Male Shopper Full
Three key drivers help brands master growth momentum

Strong performances at experience, exposure and activation add up to an overall increase of 46% across three years.

Mastering Momentum KV
How will Emerging Generation Y change China’s travel market

Their complete travel experience circle has five stages: dream, plan, book, experience and share.

Emerging GenY group photo
4 hurdles towards EV future and where is China

Consensus, offer, performance and ecosystem are four hurdles towards the take-off of pure EVs.

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Martin Guo is the Editor-in-Chief of Kantar China Insights.

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Yan Li is Head of Qualitative, Kantar China.

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Anna Amador is Head of Auto Research in Kantar China.

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Malcolm Pinkerton leads Kantar’s e-commerce and digital insights practice for Europe.

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Latest Stories

The world’s only on-demand research and insights store Kantar Marketplace is now available in China.

When globally volume growths are so sluggish, how do we grow?

Rate card spending on multiple media began to decline since Q3, 2018. The decline narrowed in Q2, 2019.

China’s effort to expand garbage sorting into more cities will have far-reaching impact on consumers’ shopping behaviour and their attitudes towards brands.

Micro Moment insights uncover potential opportunities for beverage brands.

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