China Insights
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Kantar China Social Media Impact Report 2017

Younger Chinese more aware of negative impact of social media

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FMCG growth much slower than GDP expansion

FMCG sales growth remains challenging in the first quarter. Local retailers outpace market by opening more stores.

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Exploring craftsmanship marketing In China

Craftsmanship helps brands claim higher quality, trigger consumer desire, and justify a higher price.

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Which Chinese brands are winning among young consumers?

10 Chinese brands significantly lift loyalty among young consumers. The right celebrity makes a difference.

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Tapping into freshly made beverage market opportunities

Convenient stores in China capitalize the trend by launching their branded coffee products.

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WeChat launches new functions: ‘Search’ and `Browse News’

As Tencent tries to further expand its engagement with smartphone users, how can brands leverage these new features?

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Martin Guo is the Editor-in-Chief of Kantar China Insights.

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Danial Guo is Associate Research Director, Automotive, Kantar TNS Sinotrust.

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Vivian Hao is Research & Consulting Manager at Kantar Media CIC.

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Alison Ni is a Senior Project Executive, Cultural Strategy, Kantar Added Value.

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Latest Stories

China’s two-speed growth: in and out of the home

Apple posts a strong period-on-period gain in urban China, but this is another period of year-on-year decline that began during the three months ending February 2016.

Chinese Family Big Screen TV Viewing Report 2017 shows that in 35 major cities, nearly 23% TV audiences have at least one Smart TV or a Smart TV top-box.

Chinese brands dominate top 10 ranking, as well as contributing nine out of top 10 fastest rising brands.

Tencent tops the 13 Chinese brands in the list by entering top 10 for the first time. Chinese premium alcohol brand Moutai is the second fastest rising brand globally.

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