China Insights
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Kantar China Social Media Impact Report 2017

Younger Chinese more aware of negative impact of social media. WeChat remains the most popular social app, while Weibo makes a come-back with younger users.

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BrandZ Top 100 Most Valuable Global Brands 2017

Tencent tops the 13 Chinese brands in the list by entering top 10 for the first time. Chinese premium alcohol brand Moutai is the second fastest rising brand globally.

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2017 China Shopper Report

Since Q3, 2014, consumers have significantly increased their spending on personal and home care goods, while appearing to cut back on food and beverages.

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Survey shows how power shifts in China’s retail industry

RT-Mart and P&G are still top FMCG retailer and manufacturer. Yonghui is fastest rising retailer. Three Chinese FMCG brands occupy top 10 manufacturers list.

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FMCG posts strong growth in Q2

Spending in FMCG in Q2 grow by 3.2% on yearly basis, noticeably stronger than previous quarters. Key cities and provincial capitals grow slightly faster, up 3.4%, with e-commerce remaining a key engine.

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The Evolution of Chinese Social Media in 2017

Kantar Media CIC’s Chinese Social Media Landscape is a famous benchmark in the industry, and has constantly evolved since its launch in 2008.

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Martin Guo is the Editor-in-Chief of Kantar China Insights.

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Doreen Wang is Global Head of BrandZ, Millward Brown.

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Linda Xu is Chief Client Officer, Head of Research & Consulting, Kantar Media CIC.

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Bernhard Wessels is the Managing Director, North Asia, Kantar Retail.

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Majority of advertisers (annual budget below 5 billion yuan) have allocated about 20% of ad budget for OOH media.

Spending in FMCG in Q2 grow by 3.2% on yearly basis, noticeably stronger than previous quarters. Key cities and provincial capitals grow slightly faster, up 3.4%, with e-commerce remaining a key engine.

The cashier-free Tao Cafe is opened for a trial on July 8.

In today’s world, it is imperative to build business brands with consumer brand skills.

How can automotive and mobility brands meet the needs of tech-savvy youngsters ‘in the moment’?

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