China Insights
English
English
Much more Chinese families plan to have second child

Compared with in 2012, the proportion of one-child families who "expect another child born or plan to get pregnant within one year" is nearly 90% higher.

2nd baby 2 col
Ad spending growth disappears in first half of 2016

The overall ad spending grows only 0.1%, among which traditional media declines 6.2%. Ad spending on TV shrinks by 3.8%, the leading culprit for the sluggish market.

Less cash
FMCG sales growth finally rebounds in China in Q2

Chinese consumers’ spending in fast moving consumer goods grows by 4.6% from a year ago, much faster than 2% growth in first quarter.

Empty shopping basket green
Apple market share slips behind Huawei, Xiaomi

Shortage of iPhone SE supply prevents the model to impact the market as expected. iOS accounts for 17.9% of smartphone sales in Q2, 1.8 percentage points lower from a year ago.

iPhone SE 2 col
The State of Chinese Social Media in 2016

Through the launch of the eighth China Social Media Landscape, Kantar Media CIC take the pulse of China’s social landscape and present five changes and developments.

China Social Media Landscape 2016 EN 1000 px
Chinese more interested in Rio 2016 than they thought

More Chinese people are following Rio 2016 than they initially thought. Prime time for watching the Games is 9:30 pm till mid-night. Nearly 60% respondents watched opening ceremony live.

Swimmer 2 col

Martin Guo is the Editor-in-Chief of Kantar China Insights.

See full profile

Jason Yu is the General Manager of Kantar Worldpanel China.

See full profile

Yaguang Liang is Consumer Insight Director of Kantar Worldpanel ComTech China.

See full profile

Leon Zhang is Senior Director, Millward Brown Vermeer.

See full profile

Social Network
Latest Stories

Animation is a popular and culturally appropriate medium in Asian branding. To understand this, we need to look first at animation as a communications medium and a cultural vehicle, and then as a branding expression.

Vending machines in China have the potential to generate 100 billion yuan in annual sales by 2020.

More Chinese people are following Rio 2016 than they initially thought. Prime time for watching the Games is 9:30 pm till mid-night. Nearly 60% respondents watched opening ceremony live.

Through the launch of the eighth China Social Media Landscape, Kantar Media CIC take the pulse of China’s social landscape and present five changes and developments.

Shortage of iPhone SE supply prevents the model to impact the market as expected. iOS accounts for 17.9% of smartphone sales in Q2, 1.8 percentage points lower from a year ago.