China Insights
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2017 BrandZ Top 100 Most Valuable Chinese Brands Report

Brands serving urban middle-class enjoy growth. Tencent tops the ranking for the third year. Alibaba returns to No.2.

EN 2017 BrandZ Top 100
FMCG growth much slower than GDP expansion

FMCG sales growth remains challenging in the first quarter. Local retailers outpace market by opening more stores.

Piggy bank 2 col
Meet the rising Chinese auto brands at Shanghai Auto Show

2017 Shanghai Auto Show can refresh your understanding of Chinese automobile companies.

BYD Dragon Face 2 col
New Urban Chinese Consumers 2017 Full Report

Based on our experience interacting with consumers and clients, these are 10 consumer trends in urban China.

Kantar TNS consumer trends 2 col
Which Chinese brands are winning among young consumers?

10 Chinese brands significantly lift loyalty among young consumers. The right celebrity makes a difference.

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Tapping into freshly made beverage market opportunities

Convenient stores in China capitalize the trend by launching their branded coffee products.

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Martin Guo is the Editor-in-Chief of Kantar China Insights.

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Danial Guo is Associate Research Director, Automotive, Kantar TNS Sinotrust.

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Sherry Zhu is a Senior Analyst on Kantar Retail’s Market Insights team in Shanghai.

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Sophia Yang is Assistant Marketing Manager of Kantar Media CIC.

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How can brands leverage these new features?

OPPO’s share is only 11.3% in first quarter of 2017. About 30% of smartphone users in urban China plan to buy Huawei as their next phone.

FMCG sales growth remains challenging in the first quarter. Local retailers outpace market by opening more stores.

Leading German retailer enters China through a partnership with Alibaba.

2017 Shanghai Auto Show can refresh your understanding of Chinese automobile companies.

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