China Insights
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Much more Chinese families plan to have second child

Compared with in 2012, the proportion of one-child families who "expect another child born or plan to get pregnant within one year" is nearly 90% higher.

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Ad spending growth disappears in first half of 2016

The overall ad spending grows only 0.1%, among which traditional media declines 6.2%. Ad spending on TV shrinks by 3.8%, the leading culprit for the sluggish market.

Less cash
FMCG sales growth finally rebounds in China in Q2

Chinese consumers’ spending in fast moving consumer goods grows by 4.6% from a year ago, much faster than 2% growth in first quarter.

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Apple market share slips behind Huawei, Xiaomi

Shortage of iPhone SE supply prevents the model to impact the market as expected. iOS accounts for 17.9% of smartphone sales in Q2, 1.8 percentage points lower from a year ago.

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The State of Chinese Social Media in 2016

Through the launch of the eighth China Social Media Landscape, Kantar Media CIC take the pulse of China’s social landscape and present five changes and developments.

China Social Media Landscape 2016 EN 1000 px
Chinese more interested in Rio 2016 than they thought

More Chinese people are following Rio 2016 than they initially thought. Prime time for watching the Games is 9:30 pm till mid-night. Nearly 60% respondents watched opening ceremony live.

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Martin Guo is the Editor-in-Chief of Kantar China Insights.

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Nitin Nishandar is the Regional Managing Director, Brand & Communication for Asia Pacific in Ka…

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Jason Yu is the General Manager of Kantar Worldpanel China.

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Yaguang Liang is Consumer Insight Director of Kantar Worldpanel ComTech China.

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But Chinese patients are not paying enough attention to control it.

Top 50 rises 30% in value over three years, and dips slightly.

15% of US consumers own a smartwatch or fitness band, 8.1% in EU4

Study: Clinton brand akin to American Airlines, USPS; Sanders brand to Instagram; Trump brand unlike any in 100,000-brand database

With the emerging of two important new channels – social and video - the linking of brand experiences with immediate opportunities to buy will continue to define, and redefine, e-commerce in China.

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