China’s overseas image steadily improves
The fourth annual China National Image Global Survey for the first time covers all G20 member countries. Nearly half foreign respondents believe China’s global influence will continue to grow.
The Asia Pacific Marketing Monitor Report 2016
Marketers across Asia Pacific have changed their tactics to follow consumers onto rapidly growing social media channels. TNS’ latest Marketing Monitor study reflects latest trend in five themes.
The State of Chinese Social Media in 2016
Through the launch of the eighth China Social Media Landscape, Kantar Media CIC take the pulse of China’s social landscape and present five changes and developments.
10 tips to turn your brand into a customer centric business
What does your brand need to do to create a successful, customer-centric business with a high-performing ‘Insights Engine’?
Dabao most chosen cosmetics brand for Chinese consumers
Among the top 10 most chosen skin care and colour make-up brands, four are Chinese brands.
Walmart and JD.com announced a series of new ways for customers on last Thursday to provide Chinese consumers access high-quality products from around the world.
Last year, FMCG sold through e-commerce channels in China grows 47% in value over a year ago, which is the fastest among major economies.
Market researchers are increasingly challenged to secure participation from consumers. We assembled a panel to find some answers.
iPhone 7 and 7 Plus will boost iPhone’s share of sales from its lowest level since July 2014, but there is no guarantee that it can usurp the current leader Huawei.
The ratio is lowest among 10 countries monitored by Kantar Health.