P&G, Yili and Mengniu remain in the lead, while Nongfu Spring joins the club.
China Shopper Report 2016 Vol 2 has found that e-commerce’s FMCG sales growth increasingly comes from eating into offline retailer’s share. Convenience store is the only healthily growing offline retail format.
In the past year, 93% of Chinese urban families have bought imported goods, an increase of 5.12 million more families than 2014.
Online survey reveals how much they spent, what categories they bought, which e-commerce platforms were leading, how many people regretted having bought too many.
Connected Life offers guide to how connectivity is reshaping consumers, connections, content and commerce.