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New Urban Chinese Consumers 2017 Full Report

Distilled from our extensive experience interacting with consumers from all over China and clients with a variety of background, these are the 10 prevailing consumer trends in urban China.

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BrandZ launches Top 30 Chinese Global Brand Builders 2017 Ranking

Consumer electronics and mobile gaming brands from China lead the ranking. Consumers abroad increasingly associate Chinese brands with innovative digital devices and services.

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Smartphone sales in urban China start to decline

In the fourth quarter of last year, total sales of smartphones in urban China were down from a year ago. Huawei consolidates its leading position. OPPO for the first time makes top 10 model list.

OPPO R7 Plus
2016 CelebrityZ Top 100 Most Valuable Celebrities

Chinese actor Hu Ge and model/actress Angelababy rank No.1 and 2. Singer/blogger Xue Zhiqian is identified as the most promising next big star.

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Media spending in China expected to grow 7.8% in 2017

GroupM lifts its estimation of spending growth in China in 2016 from 6.6% to 7.9%. China will continue to be world’s largest contributor of net ad spending growth.

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NFL fans have a high net worth in US, UK and China

Kantar Media's audience research has shown that in the US, United Kingdom and China, American football followers are more likely to have higher income.

NFLFans

Martin Guo is the Editor-in-Chief of Kantar China Insights.

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Leon is a Senior Director at Kantar Vermeer.

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Sandy Chen is Senior Research Director, Kantar TNS China.

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Luna Jia is an analyst on Retail Insights and e-Commerce team based in Shanghai.

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In the fourth quarter of last year, total sales of smartphones in urban China were down from a year ago. Huawei consolidates its leading position. OPPO for the first time makes top 10 model list.

Kantar Media's audience research has shown that in the US, United Kingdom and China, American football followers are more likely to have higher income.