China Insights
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Kantar China Social Media Impact Report 2017

Younger Chinese more aware of negative impact of social media. WeChat remains the most popular social app, while Weibo makes a come-back with younger users.

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BrandZ Top 100 Most Valuable Global Brands 2017

Tencent tops the 13 Chinese brands in the list by entering top 10 for the first time. Chinese premium alcohol brand Moutai is the second fastest rising brand globally.

2017 BrandZ New York shot
Does ‘Millennials’ concept work in China?

‘Millennials’ offers a convenient demographic cohort for multinational companies to understand consumer segments. But does it work in China?

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Diabetes casts shadow over half of Chinese adult population

About 10% Chinese adult are diabetes patients while another 36% of them are in the pre-diabetes stage.

Drug and sugar
Alipay wins hip-hop campaign battle

Reality show Rap of China creates hip-hop craze in China. Kantar Media CIC data shows whose hip-hop commercial is winning.

Alipay so free
Time to think about making your video effective without sound

Video that automatically plays with the sound on is one of the least-liked ad formats.

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Martin Guo is the Editor-in-Chief of Kantar China Insights.

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Doreen Wang is Global Head of BrandZ, Millward Brown.

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Linda Xu is Chief Client Officer, Head of Research & Consulting, Kantar Media CIC.

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Bernhard Wessels is the Managing Director, North Asia, Kantar Retail.

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Latest Stories

Different movies attract different audiences, hence it is a powerful segmentation tool in itself. What can we find if we compare people’s choice of movies with their purchasing behaviour?

Huawei loses momentum in growth; OPPO, Vivo and Apple realize sizable share gains.

More than 70% of new TV dramas partnered with Weibo in the first half of this year. The top 30 TV dramas accounted for 93% of all TV drama-related Weibo impressions. Huge Weibo fan bases also unlocked more revenue opportunities for TV dramas.

Even the biggest star won’t be able to lift every brand. Niche brand can also find a decent image ambassador. Data from social media can be your guidance.

Even though TV seems to have lost its advantage in the media mix, it still shows real strength in reaching consumers, especially for brands targeting mass consumers.

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