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New Urban Chinese Consumers 2017 Full Report

Distilled from our extensive experience interacting with consumers from all over China and clients with a variety of background, these are the 10 prevailing consumer trends in urban China.

Kantar TNS consumer trends 2 col
BrandZ launches Top 30 Chinese Global Brand Builders 2017 Ranking

Consumer electronics and mobile gaming brands from China lead the ranking. Consumers abroad increasingly associate Chinese brands with innovative digital devices and services.

中国出海品牌30强封面 2 col
New marketing team structure for digital/social era

Winning companies have expanded marketing organizations’ role: from directly talk to end consumers on their mobile phone screens or social news feeds to closely advise CEOs in boardrooms.

Connection of individuals 2 col
Survey: China leads world in mobile payments

In China, 40% of connected consumers pay by mobile on a weekly basis. Hong Kong ranks second as 32% using it every week, followed by South Korea at 31%.

Mobile pay 2 col
2016 CelebrityZ Top 100 Most Valuable Celebrities

Chinese actor Hu Ge and model/actress Angelababy rank No.1 and 2. Singer/blogger Xue Zhiqian is identified as the most promising next big star.

CelebrityZ Cover 2 col
Lu’s ‘Make a Wish’ campaign has turned table on brands

Chinese singer/actor Lu Han launched ‘Make a Wish’ campaign by himself and invited brands to join him, totally reversing the position in celebrity/brand partnership.

Weibo Campaign Banner

Martin Guo is the Editor-in-Chief of Kantar China Insights.

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Leon is a Senior Director at Kantar Vermeer.

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Sandy Chen is Senior Research Director, Kantar TNS China.

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Luna Jia is an analyst on Retail Insights and e-Commerce team based in Shanghai.

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Distilled from our extensive experience interacting with consumers from all over China and clients with a variety of background, these are the 10 prevailing consumer trends in urban China.

Consumer electronics and mobile gaming brands from China lead the ranking. Consumers abroad increasingly associate Chinese brands with innovative digital devices and services.

Chinese singer/actor Lu Han launched ‘Make a Wish’ campaign by himself and invited brands to join him, totally reversing the position in celebrity/brand partnership.

Does this mean the next smartphone market power shift is coming?

Winning companies have expanded marketing organizations’ role: from directly talk to end consumers on their mobile phone screens or social news feeds to closely advise CEOs in boardrooms.

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