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New Urban Chinese Consumers 2017 Full Report

Distilled from our extensive experience interacting with consumers from all over China and clients with a variety of background, these are the 10 prevailing consumer trends in urban China.

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The day when smartphone sales stood still: What’s next?

After a decade of incredible growth, 2016 will go down in history as the year the smartphone market stopped growing.

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‘Magnificent Seven’ of China’s smartphone industry in 2017

As OPPO, Vivo and Meizu are expected to join the already crowded centre of stage, the smartphone market of China will likely enter the age of ‘Magnificent Seven’.

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Media spending in China expected to grow 7.8% in 2017

GroupM lifts its estimation of spending growth in China in 2016 from 6.6% to 7.9%. China will continue to be world’s largest contributor of net ad spending growth.

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Meet four types of polarized Asian Pacific travellers

We can define four distinct Asian Pacific traveller types: Explorer, Connector, Follower and Opportunist. Nearly half of Chinese travellers are Explorers.

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FMCG growth hits a new low of 2.9% in 2016

The growth rate is slowest in the past decade.

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Martin Guo is the Editor-in-Chief of Kantar China Insights.

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Sandy Chen is Senior Research Director, Kantar TNS China.

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Jane Xu is a Research Analyst on the Kantar Retail Market Insights team based in Shanghai.

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Lauren Guenveur is Global Mobile Analyst at Kantar Worldpanel ComTech.

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For all their failings, newspapers are an essential component of public life, with a value that goes far beyond the commercial. Few chief executives – even those who have been on the wrong end of a headline from time to time – would argue with that.

As China moves from a production-based to a consumption-focused economy, brands serving urban middle-class enjoy especially healthy growth. Tencent hits a hat-trick as it tops the ranking for the third year. Alibaba returns to No.2.

Nokia 3, 5 and 6 could do well in Western Europe because loyalty to the brand was very high until early 2016.

HEMA, a new online-to-offline retail format, is demonstrating what Jack Ma’s “New Retail” means in real life.

As OPPO, Vivo and Meizu are expected to join the already crowded centre of stage, the smartphone market of China will likely enter the age of ‘Magnificent Seven’.

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