China Insights
English
English
Kantar China Social Media Impact Report 2017

Younger Chinese more aware of negative impact of social media. WeChat remains the most popular social app, while Weibo makes a come-back with younger users.

Hot Air Balloon full
BrandZ Top 100 Most Valuable Global Brands 2017

Tencent tops the 13 Chinese brands in the list by entering top 10 for the first time. Chinese premium alcohol brand Moutai is the second fastest rising brand globally.

2017 BrandZ New York shot
Does ‘Millennials’ concept work in China?

‘Millennials’ offers a convenient demographic cohort for multinational companies to understand consumer segments. But does it work in China?

Young couple heart 2 col
Diabetes casts shadow over half of Chinese adult population

About 10% Chinese adult are diabetes patients while another 36% of them are in the pre-diabetes stage.

Drug and sugar
Alipay wins hip-hop campaign battle

Reality show Rap of China creates hip-hop craze in China. Kantar Media CIC data shows whose hip-hop commercial is winning.

Alipay so free
Time to think about making your video effective without sound

Video that automatically plays with the sound on is one of the least-liked ad formats.

mobile user full

Martin Guo is the Editor-in-Chief of Kantar China Insights.

See full profile

Doreen Wang is Global Head of BrandZ, Millward Brown.

See full profile

Linda Xu is Chief Client Officer, Head of Research & Consulting, Kantar Media CIC.

See full profile

Bernhard Wessels is the Managing Director, North Asia, Kantar Retail.

See full profile

Social Network
Latest Stories

The real power of advertising lies not in the moment of purchase, but in people’s memories.

Reality show Rap of China creates hip-hop craze in China. Kantar Media CIC data shows whose hip-hop commercial is winning.

Video that automatically plays with the sound on is one of the least-liked ad formats.

Alibaba reports Q1 revenue grows 56% from a year ago, while net income nearly doubles. Kantar Retail analyses the emerging direction of Alibaba’s structural change for future.

About 10% Chinese adult are diabetes patients while another 36% of them are in the pre-diabetes stage.

Coming Soon

Be the first to find out about our latest reports.

Log in to change email preferences