China Insights
English
English

TV

Rising importance of Weibo to TV dramas

More than 70% of new TV dramas partnered with Weibo in the first half of this year. The top 30 TV dramas accounted for 93% of all TV drama-related Weibo impressions. Huge Weibo fan bases also unlocked more revenue opportunities for TV dramas.

Man control TV icons
Ad spending growth slightly rebounds in first half

Growth of ad spending in China shows a slight rebound in the first half of this year as the decline of traditional media advertising revenue stabilises.

TV sets in Great Wall 2 col
Out-of-home media enjoy healthy growth in ad revenue

Majority of advertisers (annual budget below 5 billion yuan) have allocated about 20% of ad budget for OOH media.

Momo 2 col
Smart TV on the rise in China; video-on-demand viewing soars

Chinese Family Big Screen TV Viewing Report 2017 shows that in 35 major cities, nearly 23% TV audiences have at least one Smart TV or a Smart TV top-box.

Big screen cover full
Iran vs China game sets new viewing record

More than 72 million Chinese audiences watch part of the game on CCTV-5.

Sport audience 2 col
NFL fans have a high net worth in US, UK and China

Kantar Media's audience research has shown that in the US, United Kingdom and China, American football followers are more likely to have higher income.

NFLFans
From The Archive

GroupM lifts its estimation of spending growth in China in 2016 from 6.6% to 7.9%. China will continue to be world’s largest contributor of net ad spending growth.
View more

Ad spending reverses its declining trend in the first three quarters of this year: it grew 0.1% from a year ago, while in the first three quarters of 2015, it declined 3.5%.
View more

More Chinese people are following Rio 2016 than they initially thought. Prime time for watching the Games is 9:30 pm till mid-night. Nearly 60% respondents watched opening ceremony live.
View more

Despite all the hype about audiences switch to new media for video, Chinese audiences still prefer watch Rio 2016 through live broadcasting on TV.
View more

Zhao May is General Manager of CTR Media Intelligence.

See full profile

Zod Fang is Director, GroupM Knowledge, China.

See full profile

Aidan Golds is a marketing executive with Kantar Media.

See full profile

Email Alerts

Be the first to find out about our latest reports.

Log in to change email preferences

 

Latest Stories

Since November, 2017, Chinese visitors have had the option to purchase goods with the mobile payment platform WeChat Pay at Camden Market in London.

In the three months by October, the top five brands – Huawei (including Honor), Xiaomi, Apple, Vivo and OPPO – make up 91% of sales in urban China, compared to 79% a year earlier.

P&G, Yili and Mengniu bought by over 150 million Chinese families.

The power of WeChat is so strong that doctors install fewer medical apps, because they find subscribing to medical accounts is enough.