China Insights


Right KOL is better than big star

Even the biggest star won’t be able to lift every brand. Niche brand can also find a decent image ambassador. Data from social media can be your guidance.

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Alipay commercial wins hip-hop ad campaign battle

Reality show Rap of China creates hip-hop craze in China. Kantar Media CIC data shows whose hip-hop commercial is winning.

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The Evolution of Chinese Social Media in 2017

Kantar Media CIC’s Chinese Social Media Landscape is a famous benchmark in the industry, and has constantly evolved since its launch in 2008.

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Social sentiments reflect challenges of importing TV concepts

The sentiments of social media comments about Chinese versions of `Midnight Diner’ and ‘Running Man’ are hugely different. The stark contrast shows the opportunity and challenge of importing foreign TV programme concepts into China.

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Kantar China Social Media Impact Report 2017

Younger Chinese more aware of negative impact of social media. WeChat remains the most popular social app, while Weibo makes a come-back with younger users.

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WeChat launches new functions: ‘Search’ and `Browse News’

As Tencent tries to further expand its engagement with smartphone users, how can brands leverage these new features?

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From The Archive

When young consumers claim they are having fewer and fewer demands – just like Buddhists, how can brands reconnect with them?
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The advent of WeChat Index has offered a new measurement tool for brand owners to keep track of social buzz and measure social marketing effectiveness.
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It's the first third-party O2O service between WeChat and a non-affiliated brand.
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Enterprise social networking has become the latest option for Chinese companies to tackle the challenge of increasingly important but fragmented internal business communications.
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Linda Xu is Chief Client Officer, Head of Research & Consulting, Kantar Media CIC.

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Michael Toedman is CEO of Kantar Media Asia Pacific.

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Sophia Yang is Assistant Marketing Manager of Kantar Media CIC.

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