China Insights
English
English

Mobile

Kantar Worldpanel Comtech smartphone OS market share

Explore the latest global smartphone OS market share data from Kantar Worldpanel ComTech

Kantar Worldpanel Comtech smartphone OS market share dataviz
Xiaomi making promising start in Europe

Xiaomi, which is making debut in Europe, earns 4.4% of smartphone sales market share in Q1 2018 in five major European markets.

Lei Jun 2 col
Stellar iPhone X performance in urban China

In Urban China, there are significant numbers of Huawei, Xiaomi & Samsung customers switching to the new iPhone models.

iPhone_X_2 col
Top five brands squeeze out challengers in China

In the three months by October, the top five brands – Huawei (including Honor), Xiaomi, Apple, Vivo and OPPO – make up 91% of sales in urban China, compared to 79% a year earlier.

iPhone_X_2 col
Leaders consolidate position in China smartphone market

Huawei loses momentum in growth: together with its sub-brand Honor, Huawei held a 31.1% share; OPPO, Vivo and Apple realize sizable share gains.

Product Red iPhone 7 2 col
From The Archive

Apple loses No.1 position in NPS ranking in China, replaced by Vivo.
View more

Redmi Note 4X boosts Xiaomi’s rally in urban China.
View more

Apple posts a strong period-on-period gain in urban China, but this is another period of year-on-year decline that began during the three months ending February 2016.
View more

OPPO’s share is only 11.3% in first quarter of 2017. About 30% of smartphone users in urban China plan to buy Huawei as their next phone.
View more

Yaguang Liang is Consumer Insight Director of Kantar Worldpanel ComTech China.

See full profile

Stefan Kuegler is Director of Mobile and Online Research at Lightspeed GMI.

See full profile

Email Alerts

Be the first to find out about our latest reports.

Log in to change email preferences

 

Latest Stories

HDFC Bank retains top spot for a fifth year with 21% growth to $21.7 billion.

The paper provides a comprehensive analysis of three key dimensions – media, user and brand.

More than half of new born babies in China in 2017 are second child of their families, according to National Bureau of Statistics of China.

With enough passion, the fans of an online TV drama can ‘light up’ a twin skyscraper in Shanghai.

Insights into three stages of a typical mobile gamer journey: discovery, engagement and purchase.