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Kantar Worldpanel Comtech smartphone OS market share

Explore the latest global smartphone OS market share data from Kantar Worldpanel ComTech

Kantar Worldpanel Comtech smartphone OS market share dataviz
Xiaomi making promising start in Europe

Xiaomi, which is making debut in Europe, earns 4.4% of smartphone sales market share in Q1 2018 in five major European markets.

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Stellar iPhone X performance in urban China

In Urban China, there are significant numbers of Huawei, Xiaomi & Samsung customers switching to the new iPhone models.

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Top five brands squeeze out challengers in China

In the three months by October, the top five brands – Huawei (including Honor), Xiaomi, Apple, Vivo and OPPO – make up 91% of sales in urban China, compared to 79% a year earlier.

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Leaders consolidate position in China smartphone market

Huawei loses momentum in growth: together with its sub-brand Honor, Huawei held a 31.1% share; OPPO, Vivo and Apple realize sizable share gains.

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From The Archive

Redmi Note 4X boosts Xiaomi’s rally in urban China.
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Apple posts a strong period-on-period gain in urban China, but this is another period of year-on-year decline that began during the three months ending February 2016.
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OPPO’s share is only 11.3% in first quarter of 2017. About 30% of smartphone users in urban China plan to buy Huawei as their next phone.
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iPhone 7 and iPhone 7 Plus remain top selling devices, but Chinese brands successfully lift their shares through Chinese New Year promotions.
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Yaguang Liang is Consumer Insight Director of Kantar Worldpanel ComTech China.

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Stefan Kuegler is Director of Mobile and Online Research at Lightspeed GMI.

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