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Kantar Worldpanel Comtech smartphone OS market share

Explore the latest global smartphone OS market share data from Kantar Worldpanel ComTech

Kantar Worldpanel Comtech smartphone OS market share dataviz
Huawei, Xiaomi and Apple grow dominance in China

Xiaomi Mi 8 was the most popular handset model in these three months. The next three models on the best-seller ranking were all from iPhone.

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China leads mobile payment adoption across Asia-Pacific

China’s mainland is a distant leader in mobile payment adoption among six APAC markets, according to a Lightspeed survey.

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Google/Kantar TNS Global Mobile Gamer Behaviour and Attitude Report

Insights into three stages of a typical mobile gamer journey: discovery, engagement and purchase.

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iPhone X tops best-seller list for 8th month, but crisis looming

Apple loses No.1 position in NPS ranking in China, replaced by Vivo.

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From The Archive

Xiaomi, which is making debut in Europe, earns 4.4% of smartphone sales market share in Q1 2018 in five major European markets.
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In Urban China, there are significant numbers of Huawei, Xiaomi & Samsung customers switching to the new iPhone models.
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In the three months by October, the top five brands – Huawei (including Honor), Xiaomi, Apple, Vivo and OPPO – make up 91% of sales in urban China, compared to 79% a year earlier.
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Huawei loses momentum in growth: together with its sub-brand Honor, Huawei held a 31.1% share; OPPO, Vivo and Apple realize sizable share gains.
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Yaguang Liang is Consumer Insight Director of Kantar Worldpanel ComTech China.

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Stefan Kuegler is Director of Mobile and Online Research at Lightspeed GMI.

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