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Kantar Worldpanel Comtech smartphone OS market share

Explore the latest global smartphone OS market share data from Kantar Worldpanel ComTech

Kantar Worldpanel Comtech smartphone OS market share dataviz
Xiaomi making promising start in Europe

Xiaomi, which is making debut in Europe, earns 4.4% of smartphone sales market share in Q1 2018 in five major European markets.

Lei Jun 2 col
Stellar iPhone X performance in urban China

In Urban China, there are significant numbers of Huawei, Xiaomi & Samsung customers switching to the new iPhone models.

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Top five brands squeeze out challengers in China

In the three months by October, the top five brands – Huawei (including Honor), Xiaomi, Apple, Vivo and OPPO – make up 91% of sales in urban China, compared to 79% a year earlier.

iPhone_X_2 col
Leaders consolidate position in China smartphone market

Huawei loses momentum in growth: together with its sub-brand Honor, Huawei held a 31.1% share; OPPO, Vivo and Apple realize sizable share gains.

Product Red iPhone 7 2 col
From The Archive

China’s mainland is a distant leader in mobile payment adoption among six APAC markets, according to a Lightspeed survey.
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Insights into three stages of a typical mobile gamer journey: discovery, engagement and purchase.
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Apple loses No.1 position in NPS ranking in China, replaced by Vivo.
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Redmi Note 4X boosts Xiaomi’s rally in urban China.
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Yaguang Liang is Consumer Insight Director of Kantar Worldpanel ComTech China.

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Stefan Kuegler is Director of Mobile and Online Research at Lightspeed GMI.

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