China Insights


Kantar Worldpanel Comtech smartphone OS market share

Explore the latest global smartphone OS market share data from Kantar Worldpanel ComTech

Kantar Worldpanel Comtech smartphone OS market share dataviz
Leaders consolidate position in China smartphone market

Huawei loses momentum in growth: together with its sub-brand Honor, Huawei held a 31.1% share; OPPO, Vivo and Apple realize sizable share gains.

Product Red iPhone 7 2 col
Xiaomi regains market share in China

Redmi Note 4X boosts Xiaomi’s rally in urban China.

RedMi Note 4X full
iPhone regains market share in urban China

Apple posts a strong period-on-period gain in urban China, but this is another period of year-on-year decline that began during the three months ending February 2016.

Product Red iPhone 7 2 col
OPPO loses market share for first time

OPPO’s share is only 11.3% in first quarter of 2017. About 30% of smartphone users in urban China plan to buy Huawei as their next phone.

From The Archive

In Urban China, there are significant numbers of Huawei, Xiaomi & Samsung customers switching to the new iPhone models.
View more

In the three months by October, the top five brands – Huawei (including Honor), Xiaomi, Apple, Vivo and OPPO – make up 91% of sales in urban China, compared to 79% a year earlier.
View more

iPhone 7 and iPhone 7 Plus remain top selling devices, but Chinese brands successfully lift their shares through Chinese New Year promotions.
View more

Nokia 3, 5 and 6 could do well in Western Europe because loyalty to the brand was very high until early 2016.
View more

Lauren Guenveur is Global Mobile Analyst at Kantar Worldpanel ComTech.

See full profile

Yaguang Liang is Consumer Insight Director of Kantar Worldpanel ComTech China.

See full profile

Stefan Kuegler is Director of Mobile and Online Research at Lightspeed GMI.

See full profile

Email Alerts

Be the first to find out about our latest reports.

Log in to change email preferences


Latest Stories

Who has bigger share of voice? More importantly, who has earned more positive sentiment from consumers?

The idea of female empowerment could be interpreted diversely. Equality in career choosing has become a big and important expression originating from it.

Growth has shifted. Companies have to make this pivot. The task at hand is to relearn growth, especially the elements of scale, value and influence.

Near 90% of surveyed marketers say their media strategies are integrated, but not all consumers think campaigns are fit across different channels.

From precious time to playful technology -- five evolving cultural trends in China and how brands can use them to switch on growth. All with real life cases.