Who has bigger share of voice? More importantly, who has earned more positive sentiment from consumers?
The idea of female empowerment could be interpreted diversely. Equality in career choosing has become a big and important expression originating from it.
Growth has shifted. Companies have to make this pivot. The task at hand is to relearn growth, especially the elements of scale, value and influence.
Near 90% of surveyed marketers say their media strategies are integrated, but not all consumers think campaigns are fit across different channels.
From precious time to playful technology -- five evolving cultural trends in China and how brands can use them to switch on growth. All with real life cases.