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China Insights


Overcome the challenge to engage Chinese consumers digitally

China’s Belts & Road Initiative will help foreign companies enter China; but these companies need to know how to engage Chinese consumers digitally.

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Digital opportunities to win consumers along Belt and Road Routes

Kantar TNS global research helps brands understand how consumers along Belt and Road Routes are connected to digital their life.

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How to find perfect mix of TV and digital media spending?

Even though TV seems to have lost its advantage in the media mix, it still shows real strength in reaching consumers, especially for brands targeting mass consumers.

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'Fake news' reinforces trust in mainstream news brands

Our ‘Trust in News’ survey shows that mainstream news still has a good reputation but ‘fake news’ has hit the reputation of social media sources.

Understanding consumer’s attitude to enhance ad effectiveness

The real power of advertising lies not in the moment of purchase, but in people’s memories.

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Information is Beautiful Awards: Winners 2017

The Awards, a collaboration between Kantar and data journalist David McCandless, were announced tonight in London.

Gerrymandering a nation divided
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Chris Bonsi is Chief Client and Insights Officer, Asia Pacific.

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Joseph Webb is Head of Digital, TNS Asia Pacific.

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Zhao May is General Manager of CTR Media Intelligence.

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Duncan Southgate is Global Brand Director, Digital of Millward Brown.

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