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Kantar unveils predictions for 2019 media landscape

Connected Intelligence, AI and Voice will transform media in the new year, says Kantar.

Kantar Media predictions 2019
The rise of voice assistants and the challenge for brands

By 2021, 1.8 billion consumers will be using a voice-enabled device. The rise of voice technology is as big a shift as launch of smartphone was back in 2007.

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Information is Beautiful Awards: Winners 2017

The Awards, a collaboration between Kantar and data journalist David McCandless, were announced tonight in London.

Gerrymandering a nation divided
'Fake news' reinforces trust in mainstream news brands

Our ‘Trust in News’ survey shows that mainstream news still has a good reputation but ‘fake news’ has hit the reputation of social media sources.

news
Overcome the challenge to engage Chinese consumers digitally

China’s Belts & Road Initiative will help foreign companies enter China; but these companies need to know how to engage Chinese consumers digitally.

KTNS Connected Life woman
Digital opportunities to win consumers along Belt and Road Routes

Kantar TNS global research helps brands understand how consumers along Belt and Road Routes are connected to digital their life.

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From The Archive

Even though TV seems to have lost its advantage in the media mix, it still shows real strength in reaching consumers, especially for brands targeting mass consumers.
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The real power of advertising lies not in the moment of purchase, but in people’s memories.
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Newspapers are an essential component of public life, with a value that goes far beyond the commercial. Few chief executives would argue with that.
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Connected Life offers guide to how connectivity is reshaping consumers, connections, content and commerce.
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Eric Tan is Chief Client Officer, China, Kantar Insights Division.

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Jane is Global Head of Media, Insights Division at Kantar. In this role, which covers Kantar Millwa…

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Zhao May is General Manager of CTR Media Intelligence.

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Latest Stories

Guided by data, we can understand what they are buying and why.

They buy for social, they buy to please themselves, they buy to find identity. To win them over, brands need to start study their behaviour and attitudes now.

Connected Intelligence, AI and Voice will transform media in the new year, says Kantar.

Meet the fast-rising brands to understand how they broke into the landscape, and learn how can incumbents ward off their challenge.

What have Chinese consumers bought during the world’s largest e-commerce shopping event? Which categories are big winners? How much have they spent? Do people regret spending too much?