China Insights
English
English

Digital

Overcome the challenge to engage Chinese consumers digitally

China’s Belts & Road Initiative will help foreign companies enter China; but these companies need to know how to engage Chinese consumers digitally.

KTNS Connected Life woman
Digital opportunities to win consumers along Belt and Road Routes

Kantar TNS global research helps brands understand how consumers along Belt and Road Routes are connected to digital their life.

Learn more about us 2 col
How to find perfect mix of TV and digital media spending?

Even though TV seems to have lost its advantage in the media mix, it still shows real strength in reaching consumers, especially for brands targeting mass consumers.

thumbs_like full
'Fake news' reinforces trust in mainstream news brands

Our ‘Trust in News’ survey shows that mainstream news still has a good reputation but ‘fake news’ has hit the reputation of social media sources.

news
Understanding consumer’s attitude to enhance ad effectiveness

The real power of advertising lies not in the moment of purchase, but in people’s memories.

Consumers on street
Information is Beautiful Awards: Winners 2017

The Awards, a collaboration between Kantar and data journalist David McCandless, were announced tonight in London.

Gerrymandering a nation divided
From The Archive

Newspapers are an essential component of public life, with a value that goes far beyond the commercial. Few chief executives would argue with that.
View more

Connected Life offers guide to how connectivity is reshaping consumers, connections, content and commerce.
View more

Market researchers are increasingly challenged to secure participation from consumers. We assembled a panel to find some answers.
View more

iQiyi, Youku, and QQ are dominating OTV market with stiff competition among themselves. iQiyi surpasses Youku and leads the sector.
View more

Chris Bonsi is Chief Client and Insights Officer, Asia Pacific.

See full profile

Joseph Webb is Head of Digital, TNS Asia Pacific.

See full profile

Zhao May is General Manager of CTR Media Intelligence.

See full profile

Duncan Southgate is Global Brand Director, Digital of Millward Brown.

See full profile

Email Alerts

Be the first to find out about our latest reports.

Log in to change email preferences

 

Latest Stories

Lightspeed shows how to design surveys people actually want to take – so you can believe the responses.

China’s growth of FMCG sales is weaker in the first quarter compared with previous quarters, while new retail accelerates the online and offline integration.

Amazon, McDonald’s & Alibaba top inaugural ranking. China’s JD.com and Suning also make the cut.

Xiaomi, which is making debut in Europe, earns 4.4% of smartphone sales market share in Q1 2018 in five major European markets.

New energy vehicle is the hottest theme of this year’s Beijing Auto Show. Kantar TNS Auto expert summarizes major trends in this sector.