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Overcome the challenge to engage Chinese consumers digitally

China’s Belts & Road Initiative will help foreign companies enter China; but these companies need to know how to engage Chinese consumers digitally.

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Digital opportunities to win consumers along Belt and Road Routes

Kantar TNS global research helps brands understand how consumers along Belt and Road Routes are connected to digital their life.

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How to find perfect mix of TV and digital media spending?

Even though TV seems to have lost its advantage in the media mix, it still shows real strength in reaching consumers, especially for brands targeting mass consumers.

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'Fake news' reinforces trust in mainstream news brands

Our ‘Trust in News’ survey shows that mainstream news still has a good reputation but ‘fake news’ has hit the reputation of social media sources.

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Understanding consumer’s attitude to enhance ad effectiveness

The real power of advertising lies not in the moment of purchase, but in people’s memories.

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Information is Beautiful Awards: Winners 2017

The Awards, a collaboration between Kantar and data journalist David McCandless, were announced tonight in London.

Gerrymandering a nation divided
From The Archive

Newspapers are an essential component of public life, with a value that goes far beyond the commercial. Few chief executives would argue with that.
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Connected Life offers guide to how connectivity is reshaping consumers, connections, content and commerce.
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Market researchers are increasingly challenged to secure participation from consumers. We assembled a panel to find some answers.
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iQiyi, Youku, and QQ are dominating OTV market with stiff competition among themselves. iQiyi surpasses Youku and leads the sector.
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Chris Bonsi is former Chief Client and Insights Officer, Asia Pacific.

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Joseph Webb is Head of Digital, TNS Asia Pacific.

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Zhao May is General Manager of CTR Media Intelligence.

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Duncan Southgate is Global Brand Director, Digital of Millward Brown.

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Latest Stories

HDFC Bank retains top spot for a fifth year with 21% growth to $21.7 billion.

The paper provides a comprehensive analysis of three key dimensions – media, user and brand.

More than half of new born babies in China in 2017 are second child of their families, according to National Bureau of Statistics of China.

With enough passion, the fans of an online TV drama can ‘light up’ a twin skyscraper in Shanghai.

Insights into three stages of a typical mobile gamer journey: discovery, engagement and purchase.