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Overcome the challenge to engage Chinese consumers digitally

China’s Belts & Road Initiative will help foreign companies enter China; but these companies need to know how to engage Chinese consumers digitally.

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Digital opportunities to win consumers along Belt and Road Routes

Kantar TNS global research helps brands understand how consumers along Belt and Road Routes are connected to digital their life.

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How to find perfect mix of TV and digital media spending?

Even though TV seems to have lost its advantage in the media mix, it still shows real strength in reaching consumers, especially for brands targeting mass consumers.

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'Fake news' reinforces trust in mainstream news brands

Our ‘Trust in News’ survey shows that mainstream news still has a good reputation but ‘fake news’ has hit the reputation of social media sources.

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Understanding consumer’s attitude to enhance ad effectiveness

The real power of advertising lies not in the moment of purchase, but in people’s memories.

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Information is Beautiful Awards: Winners 2017

The Awards, a collaboration between Kantar and data journalist David McCandless, were announced tonight in London.

Gerrymandering a nation divided
From The Archive

Newspapers are an essential component of public life, with a value that goes far beyond the commercial. Few chief executives would argue with that.
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Connected Life offers guide to how connectivity is reshaping consumers, connections, content and commerce.
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Market researchers are increasingly challenged to secure participation from consumers. We assembled a panel to find some answers.
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iQiyi, Youku, and QQ are dominating OTV market with stiff competition among themselves. iQiyi surpasses Youku and leads the sector.
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Chris Bonsi is Chief Client and Insights Officer, Asia Pacific.

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Joseph Webb is Head of Digital, TNS Asia Pacific.

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Zhao May is General Manager of CTR Media Intelligence.

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Duncan Southgate is Global Brand Director, Digital of Millward Brown.

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Latest Stories

The best creative comes from giving the agency a great brief and letting them do their job, and making sure that the brief starts with the job to be done, rather than with the leverage of the latest ad tech.

Before brands start to bankroll their next wave of innovation projects, they need first get a systematic understanding of innovation process.

The second annual joint study on gender equality in the media and marketing industry in APAC region by Kantar and Campaign. The challenge is still there and the change is very little.

For the first time since Kantar Worldpanel and Bain & Company, Inc started tracking China’s shopping behaviours six years ago, the rate of total value growth increased over the previous year, from 3.6% in 2016 to 4.3% in 2017.

For 12 weeks ending May 18, 2018, FMCG sales in China grow by 10.0% compared to a year ago.