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Xiaomi making promising start in Europe

Xiaomi, which is making debut in Europe, earns 4.4% of smartphone sales market share in Q1 2018 in five major European markets.

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The secret recipe of GQ’s WeChat success

By doing three things right, GQ’s China WeChat account has undergone a successful social media transformation.

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GroupM: Ad spending in China to grow 5.2% in 2018

Spring 2018 edition of This Year, Next Year: China Media Industry Forecast report estimates ad spending in China this year will grow 5.2% to reach 585.8 billion yuan.

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Ad spending rebounds after two years in downward spiral

Ad spending in China finally returns to black after two years in decline: the total spending expands by 4.3% from 2016.

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Ready for the challenge from Buddhist-style consumers?

When young consumers claim they are having fewer and fewer demands – just like Buddhists, how can brands reconnect with them?

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JD.com vs Tmall – who is winner of Chinese New Year buzz war?

Who has bigger share of voice? More importantly, who has earned more positive sentiment from consumers?

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From The Archive

The rise of the voice technology is as big a shift as the launch of the smartphone was back in 2007.
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China’s mainland is a distant leader in mobile payment adoption among six APAC markets, according to a Lightspeed survey.
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The paper provides a comprehensive analysis of three key dimensions – media, user and brand.
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With enough passion, the fans of an online TV drama can ‘light up’ a twin skyscraper in Shanghai.
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Zhao May is General Manager of CTR Media Intelligence.

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Paul Cha is currently Head of Digital & Media at Kantar Insights China.

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Carol Song is China Media Director at Kantar Worldpanel.

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Latest Stories

Xiaomi Mi 8 was the most popular handset model in these three months. The next three models on the best-seller ranking were all from iPhone.

Lightspeed survey shows average budget for 2018 Singles Day is 3,048 yuan.

Fifth annual study finds diversification in China's social media landscape leads to higher satisfaction

E-commerce continues to report very strong growth, with sales value up by 43.6%, now representing 10.6% of the total FMCG market.

Failing to connect with values, beliefs and expectations of Centennials will pose challenge to future brand growth, according to new report from Kantar.