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Xiaomi making promising start in Europe

Xiaomi, which is making debut in Europe, earns 4.4% of smartphone sales market share in Q1 2018 in five major European markets.

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The secret recipe of GQ’s WeChat success

By doing three things right, GQ’s China WeChat account has undergone a successful social media transformation.

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GroupM: Ad spending in China to grow 5.2% in 2018

Spring 2018 edition of This Year, Next Year: China Media Industry Forecast report estimates ad spending in China this year will grow 5.2% to reach 585.8 billion yuan.

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Ad spending rebounds after two years in downward spiral

Ad spending in China finally returns to black after two years in decline: the total spending expands by 4.3% from 2016.

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Ready for the challenge from Buddhist-style consumers?

When young consumers claim they are having fewer and fewer demands – just like Buddhists, how can brands reconnect with them?

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JD.com vs Tmall – who is winner of Chinese New Year buzz war?

Who has bigger share of voice? More importantly, who has earned more positive sentiment from consumers?

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From The Archive

Growth fastest since first half of 2013. Coca Cola replaces P&G to become biggest advertising buyer in China.
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More than 87 million Chinese people watched the final between France and Croatia live. The 64 games attracted 440 million TV audiences.
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Apple loses No.1 position in NPS ranking in China, replaced by Vivo.
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Who has bigger share of voice? More importantly, who has earned more positive sentiment from consumers?
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Zhao May is General Manager of CTR Media Intelligence.

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Paul Cha is currently Head of Digital & Media at Kantar Insights China.

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Carol Song is China Media Director at Kantar Worldpanel.

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