China Insights
English
English

Media

Right KOL is better than big star

Even the biggest star won’t be able to lift every brand. Niche brand can also find a decent image ambassador. Data from social media can be your guidance.

Social Cloud 2 col
Alipay commercial wins hip-hop ad campaign battle

Reality show Rap of China creates hip-hop craze in China. Kantar Media CIC data shows whose hip-hop commercial is winning.

Alipay so free
Rising importance of Weibo to TV dramas

More than 70% of new TV dramas partnered with Weibo in the first half of this year. The top 30 TV dramas accounted for 93% of all TV drama-related Weibo impressions. Huge Weibo fan bases also unlocked more revenue opportunities for TV dramas.

Man control TV icons
Overcome the challenge to engage Chinese consumers digitally

China’s Belts & Road Initiative will help foreign companies enter China; but these companies need to know how to engage Chinese consumers digitally.

KTNS Connected Life woman
Digital opportunities to win consumers along Belt and Road Routes

Kantar TNS global research helps brands understand how consumers along Belt and Road Routes are connected to digital their life.

Learn more about us 2 col
How to find perfect mix of TV and digital media spending?

Even though TV seems to have lost its advantage in the media mix, it still shows real strength in reaching consumers, especially for brands targeting mass consumers.

thumbs_like full
From The Archive

The Awards, a collaboration between Kantar and data journalist David McCandless, were announced tonight in London.
View more

Our ‘Trust in News’ survey shows that mainstream news still has a good reputation but ‘fake news’ has hit the reputation of social media sources.
View more

Huawei loses momentum in growth: together with its sub-brand Honor, Huawei held a 31.1% share; OPPO, Vivo and Apple realize sizable share gains.
View more

The real power of advertising lies not in the moment of purchase, but in people’s memories.
View more

Linda Xu is Chief Client Officer, Head of Research & Consulting, Kantar Media CIC.

See full profile

Zhao May is General Manager of CTR Media Intelligence.

See full profile

Paul Cha is currently Head of Digital & Media at Kantar Insights China.

See full profile

Carol Song is China Media Director at Kantar Worldpanel.

See full profile

Email Alerts

Be the first to find out about our latest reports.

Log in to change email preferences

 

Latest Stories

Since November, 2017, Chinese visitors have had the option to purchase goods with the mobile payment platform WeChat Pay at Camden Market in London.

In the three months by October, the top five brands – Huawei (including Honor), Xiaomi, Apple, Vivo and OPPO – make up 91% of sales in urban China, compared to 79% a year earlier.

P&G, Yili and Mengniu bought by over 150 million Chinese families.

The power of WeChat is so strong that doctors install fewer medical apps, because they find subscribing to medical accounts is enough.