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Zheng Weidong


Zheng Weidong
Senior Data Scientist, China, Kantar Media Audience., CSM, Kantar Media


Zheng Weidong is a Senior Data Scientist from Kantar Media Audience. He has more than 20 years of experiences in market research and consulting. His expertise includes sampling methodology, TAM and RAM processing management and audience research. He is a leading industry expert in media market research. He holds a doctor’s degree and a master's degree for Population Economics, Peking University and an MBA degree from Tsinghua University.