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Natalie Babbage


Natalie Babbage
Experts Solutions Director Kantar Worldpanel, China, Kantar Worldpanel


Natalie Babbage is Experts Solutions Director, Kantar Worldpanel, China. Natalie has been working at Kantar Worldpanel since 2004, covering London, Taiwan and Shanghai offices as an expert on consumer behaviour in FMCG. She has led P&G account for Asia region and for the last two years has been heading up the China Expert Solutions team. This has enabled her to work across a wide range of local and international clients answering business questions around media effectiveness, brand equity impact on sales as well as promotion and consumer journeys through baby categories.