Mufan Chen is Business Group Director of Kantar Worldpanel
China. Mufan specialises in consumer panel research with 10 years
substantial experiences in serving both manufacturers and
retailers. He started his current role as Business Group Director
of Kantar Worldpanel Shanghai in Dec 2013 and is responsible for
key client development and strategic advice. He joined TNS in 2005
and was responsible for client service and business development in
Taipei, Beijing and Shanghai.