China Insights

Julia Xie

Julia Xie
Senior Director, Head of China Shopper Practice , Kantar Consulting

Julia Xie (谢晓瑛) is Senior Director, Head of China Shopper Practice, Kantar Consulting. Her research career started in 2000 with posts in Nielsen, Carrefour, Best Buy and Kantar Consulting. She has been working at Kantar operating brands since 2011.

She has seven years of client-side hand-on experience in retail as functional head of customer insights, pricing and marketing communication in Fortune 500 multinational retailers, accumulating rich experiences in brand positioning, shopper strategy, customer-centric omni-channel practice, store layout optimization, in-store activation design and evaluation. She is passionate to use technology-enabled research tools to generate behaviour insights like virtual reality, mobile shopping simulation, path-tracker, eye tracker, virtual ethno, etc.

She is currently serving as Head of China Shopper Practice, based in Shanghai, where she leads a team of 30 shopper experts in Shanghai and Guangzhou offices.