China Insights

Jules Young

Jules Young
Kantar Global Account Director, Kantar

Jules Young is Kantar Global Account Director, Greater China. Her expertise areas include Social & Cultural Trends, Brand Research, Consumer Research, Product Research, Marketing Effectiveness & Campaign Evaluation, Shopper Marketing & Retail Insight.

She worked as Kantar's Samsung Global Account Director for two years focused on delivering actionable shopper insights to inform Samsung’s global shopper marketing and retail activation strategy – their “Winning In-Store Principles” – for hand held phones, TVs, Home Appliances, and IT.

Her previous six years with Kantar in global roles supporting B2B and B2C clients deliver tangible business and share growth based on actionable insights.  Clients included Coca-Cola, Merck, GSK, Wrigley  Friesland Campina & Arla Foods.