China Insights

Joseph Webb

Joseph Webb
Head of Digital, Asia Pacific, Kantar TNS

Joe began his research career in 2005, working for a start-up that aimed to help brands get closer to their consumers through digital research solutions. Since then, he has spent seven years at TNS where his experiences have spanned publishing work on how to measure brand interactions on social media, designing and launching the award-winning Digital Life study in 60 countries and delivering digital insights at conferences in three different continents.
His focus, as Head of Digital, TNS Asia Pacific, continues to be helping brands get closer to their consumers, whether through the delivery of digital understanding that ultimately leads to improved marketing practices or the integration of digital methodologies that delivers enhanced consumer research.
Joe is based in Hong Kong.