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Jackie Jin


Jackie Jin
Head of Research, Kantar Media CIC


Jackie Jin (金洁) is Head of Research, Kantar Media CIC. She has been working in consumer research and media research industry for over 12 years. She gained extensive experience in both online and offline research methods, especially in social/digital insight research, intelligence management as well as insights product marketing.

As the initiator and head of knowledge & intelligence center, she helped Kantar Media CIC to build up the social media research basics, methodology & analytical solutions, as well as the thought leadership management system. The most impressive and popular publications under her led include: China social media landscape infographic for six years (2008-2014); The first Social Business white paper series "From Social Media to Social Business" during 2011-2014; social business book China Social Business Revolution in 2013, (co-authored).