China Insights

Guillaume Saint

Guillaume Saint
Global Automotive Lead, Kantar

Guillaume Saint is Global Automotive Lead, Kantar. Prior to this role, he was Global Automotive Business Development Director, Kantar TNS, and before that the role of the Managing Director of TNS Automotive APAC and Senior Director of the TNS Automotive China.

Guillaume joined TNS Sofres in 2003 to launch BAIT (Brand Advertising International Tracking) study that is now operating in more than 20 countries. As head of Automotive department in France, Guillaume worked along Key Automotive clients, for all types of research; from Product development to pricing and customer satisfaction. With his team, Guillaume worked on various Car clinic projects, on different development stage of the vehicles. Being connected with Auto seniors in the TNS other countries, Guillaume' role is although to ensure the latest and innovative Auto research practices are used by TNS teams across APAC region.

Trained in advertising and marketing, Guillaume debuted in market research in a French advertising agency. Following his first role in a marketing research institute, Guillaume joined Secodip, a consumer panel business in Europe (now part of Kantar WorldPanel) prior to being hired by Millward Brown, where he specialized in branding and advertising related research.