China Insights
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Eric Tan


Eric Tan
Chief Client Officer, China, Kantar Insights Division, Kantar Millward Brown, Kantar TNS


Eric Tan is Chief Client Officer, China, Kantar Insights Division.

Eric has 20 years of experience in marketing and research across Asia Pacific & Greater China helping great brands to grow.  He has successfully developed entrenched relationships with multiple blue-chip clients, well known for his enriched provision of insights to support client’s work on sales and marketing strategies and tactics. Eric has worked closely with clients in the luxury sector and retail & shopping, ever since he started his career in Marks & Spencer, in charge of strategic store planning & operation in both UK & HK, where he gained extensive retail shopper understanding and category management expertise.

Eric is proficient in different FMCG researches from a variety of categories including alcoholic & non-alcoholic beverages, personal & baby care, foods, tobacco and luxury clients.  He has extensive experience in brand health management & segmentation, communication & media touchpoints optimization, retailing & shopper understanding, innovation & product development, etc.

Eric’s expertise has been on Brand and Shopper Marketing, provided strategic integrated marketing consultancy. He has led development & execution of new proprietary solutions, specifically on digital & cross media brand communication across Asia Pacific and also established from grass roots to build a global shopper research business in Greater China.

Prior to joining the Kantar Millward Brown, he worked for TNS and the Nielsen Company. Eric likes travelling; meeting up new people, shopping and exploring new cuisines; London being his favourite city and Japanese, his favourite cuisine. He also loves contemporary arts, watching movies; in particular, romantic comedy.

Kantar Insights Division covers two operating brands of Kantar: Kantar TNS and Kantar Millward Brown.