China Insights

Duncan Southgate

Duncan Southgate
Global Brand Director, Digital, Kantar Millward Brown

Duncan Southgate is responsible for shaping Millward Brown's future digital offer, and is primarily focused on improving and promoting the AdIndex, FanIndex, Link for Digital and CrossMedia research solutions.

He has authored many research papers, including an award-winning paper on how digital share builds brands, and other papers on how to optimise fan pages and how pre-test research can predict in-market success for viral videos.  He is a leading member of Millward Brown's Futures Group, a team focused on research learning about emerging platforms such as online video, social media, mobile marketing and adver-gaming.

Duncan has appeared on many conference platforms around the world including WARC, ESOMAR, ARF, ad:tech and Insight. He holds a B.Sc. in Mathematics and German from the University of Leeds, and the CIM's postgraduate diploma in marketing.