China Insights

Daniel Guo

Daniel Guo
Associate Research Director, Automotive, Kantar TNS Sinotrust

Danial Guo is Associate Research Director, Automotive, Kantar TNS Sinotrust.

Daniel joined TNS in 2012, and has been focusing on qualitative and quantitative study on cars and spare parts.

Before joining TNS, Daniel worked for Labbrand (China) Consulting as senior consultant for four years, focusing on automotive qualitative and quantitative research, in addition to FMCG research, and has carried out 100 focus group discussions (FGDs) and 200 in-depth interviews (IDIs).

Daniel has over nine years’ solid qualitative research experience.  His moderation experience include ethnography, focus groups, in-depth interviews. He is well-versed with U&A, branding/positioning studies, communication study/ ad evaluations, after launch study, customer satisfaction/experience, and car clinics. 

Daniel holds a bachelor degree in English Language and Literature, and a master degree in international business English.