China Insights

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If you're a journalist and want further information on a story or to request an interview with a Kantar expert, please contact the Editor-in-Chief of the website: Martin Guo.

Email: martin.guo@kantar.com

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Latest Stories

The best creative comes from giving the agency a great brief and letting them do their job, and making sure that the brief starts with the job to be done, rather than with the leverage of the latest ad tech.

Before brands start to bankroll their next wave of innovation projects, they need first get a systematic understanding of innovation process.

The second annual joint study on gender equality in the media and marketing industry in APAC region by Kantar and Campaign. The challenge is still there and the change is very little.

For the first time since Kantar Worldpanel and Bain & Company, Inc started tracking China’s shopping behaviours six years ago, the rate of total value growth increased over the previous year, from 3.6% in 2016 to 4.3% in 2017.

For 12 weeks ending May 18, 2018, FMCG sales in China grow by 10.0% compared to a year ago.

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