China Insights

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If you're a journalist and want further information on a story or to request an interview with a Kantar expert, please contact the Editor-in-Chief of the website: Martin Guo.

Email: martin.guo@kantar.com

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Latest Stories

Consensus, offer, performance and ecosystem are four hurdles towards the take-off of pure EVs. China has ticked the first two and making great progress on the third.

By 2025, 31% of fast-moving consumer goods on China’s mainland will be sold through online channels, more than doubling that in 2018, according to Kantar Worldpanel.

The journey from value brand to premium is not an easy one. But it’s one that many Chinese companies are trying to make.

Illustrating the volatility of the global brand landscape, nine brands entered the BrandZ™ Global Top 100 as newcomers this year, the greatest number of newcomers since 2015.

Amazon crowned world’s most valuable global brand, ending technology giants’ 12-year dominance.

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