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Get ready: 40% of Chinese consumers will be Centennials

They buy for social, they buy to please themselves, they buy to find identity. To win them over, brands need to start study their behaviour and attitudes now.

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46 insurgent brands shake up China’s FMCG market

Meet the fast-rising brands to understand how they broke into the landscape, and learn how can incumbents ward off their challenge.

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Who is winning more Chinese Consumers in 2018?

P&G and Yili lead the race, reaching over 160 million families. Nongfu Spring, Haday and Dali are fastest growers.

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7 findings from Singles Day in 2018

What have Chinese consumers bought during the world’s largest e-commerce shopping event? Which categories are big winners? How much have they spent? Do people regret spending too much?

Jack Ma at 2018 Singles Day
Move over Millennials. Centennials are the new economic powerhouse.

Failing to connect with values, beliefs and expectations of Centennials will pose challenge to future brand growth, according to new report from Kantar.

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Consumption upgrading or downgrading?

With Chinese consumers entering a new era of shopping, brands need to understand shoppers even better.

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From The Archive

Compared with Year of Dog (2018), we can expect more and bigger red packets on Chinese mainland, Hong Kong and Taiwan.
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In an effort to reduce plastic usage, UK consumers are turning to good old-fashioned bar soap, finds Kantar Worldpanel.
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Guided by data, we can understand what they are buying and why.
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Lightspeed survey shows average budget for 2018 Singles Day is 3,048 yuan.
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Jason Yu is the Greater China General Manager of Kantar Worldpanel.

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Eric Tan is Chief Client Officer, China, Kantar Insights Division.

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Mufan Chen is Business Group Director of Kantar Worldpanel China.

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Latest Stories

The real question is how you get brand building and sales activation to work synergistically over time to grow sales and profits.

Kantar’s sister company Wavemaker has recently published ‘Digital Children in China Whitepaper’, which offers unique insights about the 160 million future Chinese consumers.

Advertising industry’s failure to portray and target women well impacts the effectiveness of individual adverts and campaigns. Male-skewed brands are missing out on an average of US$9 billion in brand valuation in US, UK and China.

In the past three years, 60% of brands continuously using celebrity endorsement strategy have failed to grow their Brand Power.

Ad spending in China slows down significantly in second half of 2018. After jumping 9.3% in first half, it ends up with a 2.9% growth for the full year.