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Who is winning more Chinese consumers in 2017?

P&G, Yili and Mengniu bought by over 150 million Chinese families.

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China, US, Korea to lead global FMCG e-commerce growth

In 2025, e-commerce will represent 10% of all FMCG spend. China and US will lead in volume growth while China and Korea will be fastest growing markets.

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What have Chinese bought during Singles Day 2017?

How do consumers feel about their experience on Singles Day 2017? Beyond physical goods, which categories of virtual goods and services are more popular?

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44% respondents plan to buy more during 2017 Singles Day

Lightspeed survey shows that Tmall, Taobao and JD.com are most mentioned e-commerce brands ahead of this year’s Singles Day. The world’s largest e-commerce event also offers great opportunities for premium brands to grow user base.

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Will shopper loyalty rise with growth of e-commerce?

E-commerce in China has failed to boost consumer loyalty towards brands. Most shoppers will switch brand within two years.

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Does ‘Millennials’ concept work in China?

‘Millennials’ offers a convenient demographic cohort for multinational companies. But does it work in China?

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From The Archive

Different movies attract different audiences. What can we find if we compare people’s choice of movies with their purchasing behaviour?
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Since Q3, 2014, consumers have significantly increased their spending on personal and home care goods, while appearing to cut back on food and beverages.
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Convenient stores in China capitalize the trend by launching their branded coffee products.
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What is Chinese people’s budget for Valentine’s Day? What’s the most popular gift? What are the most unpopular ones?
View more

Jason Yu is the Greater China General Manager of Kantar Worldpanel.

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Mufan Chen is Business Group Director of Kantar Worldpanel China.

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Charles Chen is Senior Account Manager of Kantar Worldpanel China

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Latest Stories

Since November, 2017, Chinese visitors have had the option to purchase goods with the mobile payment platform WeChat Pay at Camden Market in London.

In the three months by October, the top five brands – Huawei (including Honor), Xiaomi, Apple, Vivo and OPPO – make up 91% of sales in urban China, compared to 79% a year earlier.

P&G, Yili and Mengniu bought by over 150 million Chinese families.

The power of WeChat is so strong that doctors install fewer medical apps, because they find subscribing to medical accounts is enough.