China Insights


2018 China Shopper Report

For the first time since Kantar Worldpanel and Bain & Company, Inc started tracking China’s shopping behaviours six years ago, the rate of total value growth increased over the previous year, from 3.6% in 2016 to 4.3% in 2017.

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China largely cuts tariff on imported cosmetics

This is a particularly good news for imported cosmetics brands, which have been enjoying 40% growth recently. This sector will maintain a growth between 30% - 40% in the next couple of years.

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Finding new approach to measure impact of media spending

Understanding of the real impact individual advertising campaigns have on actual sales.

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Six key marketing factors to help draw more FMCG buyers

When China’s FMCG growth returns, it doesn’t automatically happen to every brand. Here are six key factors.

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Same Chinese New Year, different red packets

China’s Mainland, Hong Kong and Taiwan - what you should know about Chinese New Year in these markets.

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Instant noodles enjoy surprise revival in China

Three factors contribute to instant noodles rebound in 2017. But the increasing popularity of food delivery apps might push this category back into decline.

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From The Archive

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In 2025, e-commerce will represent 10% of all FMCG spend. China and US will lead in volume growth while China and Korea will be fastest growing markets.
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How do consumers feel about their experience on Singles Day 2017? Beyond physical goods, which categories of virtual goods and services are more popular?
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Lightspeed survey shows that Tmall, Taobao and are most mentioned e-commerce brands ahead of this year’s Singles Day. The world’s largest e-commerce event also offers great opportunities for premium brands to grow user base.
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Jason Yu is the Greater China General Manager of Kantar Worldpanel.

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Mufan Chen is Business Group Director of Kantar Worldpanel China.

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Charles Chen is Senior Account Manager of Kantar Worldpanel China

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