China Insights
English
English

Shoppers

Get ready: 40% of Chinese consumers will be Centennials

They buy for social, they buy to please themselves, they buy to find identity. To win them over, brands need to start study their behaviour and attitudes now.

GenZ 2 col
46 insurgent brands shake up China’s FMCG market

Meet the fast-rising brands to understand how they broke into the landscape, and learn how can incumbents ward off their challenge.

1130-CN 46 fast rising brands logos
Who is winning more Chinese Consumers in 2018?

P&G and Yili lead the race, reaching over 160 million families. Nongfu Spring, Haday and Dali are fastest growers.

Unlock old key full
7 findings from Singles Day in 2018

What have Chinese consumers bought during the world’s largest e-commerce shopping event? Which categories are big winners? How much have they spent? Do people regret spending too much?

Jack Ma at 2018 Singles Day
Move over Millennials. Centennials are the new economic powerhouse.

Failing to connect with values, beliefs and expectations of Centennials will pose challenge to future brand growth, according to new report from Kantar.

Centennials purple
Consumption upgrading or downgrading?

With Chinese consumers entering a new era of shopping, brands need to understand shoppers even better.

Shopping carts 2 col
From The Archive

Their complete travel experience circle has five stages: dream, plan, book, experience and share.
View more

Post 90s generation consumers are core growth driver for personal care market in China.
View more

FMCG for at-home consumption remains robust in 2018. Premium products, small brands and new retail lead the future trend of FMCG market in China.
View more

Skincare and makeup categories grow 13% and 17% respectively during 2018, outperforming total FMCG.
View more

Jason Yu is the Greater China General Manager of Kantar Worldpanel.

See full profile

Eric Tan is Chief Client Officer, China, Kantar Insights Division.

See full profile

Mufan Chen is Business Group Director of Kantar Worldpanel China.

See full profile

Email Alerts

Be the first to find out about our latest reports.

Log in to change email preferences

 

Latest Stories

The world’s only on-demand research and insights store Kantar Marketplace is now available in China.

When globally volume growths are so sluggish, how do we grow?

Rate card spending on multiple media began to decline since Q3, 2018. The decline narrowed in Q2, 2019.

China’s effort to expand garbage sorting into more cities will have far-reaching impact on consumers’ shopping behaviour and their attitudes towards brands.

Micro Moment insights uncover potential opportunities for beverage brands.