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Get ready: 40% of Chinese consumers will be Centennials

They buy for social, they buy to please themselves, they buy to find identity. To win them over, brands need to start study their behaviour and attitudes now.

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46 insurgent brands shake up China’s FMCG market

Meet the fast-rising brands to understand how they broke into the landscape, and learn how can incumbents ward off their challenge.

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Who is winning more Chinese Consumers in 2018?

P&G and Yili lead the race, reaching over 160 million families. Nongfu Spring, Haday and Dali are fastest growers.

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7 findings from Singles Day in 2018

What have Chinese consumers bought during the world’s largest e-commerce shopping event? Which categories are big winners? How much have they spent? Do people regret spending too much?

Jack Ma at 2018 Singles Day
Move over Millennials. Centennials are the new economic powerhouse.

Failing to connect with values, beliefs and expectations of Centennials will pose challenge to future brand growth, according to new report from Kantar.

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Consumption upgrading or downgrading?

With Chinese consumers entering a new era of shopping, brands need to understand shoppers even better.

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From The Archive

A new study of 22,000 men from eight countries finds 32% of them say it’s important to keep up with the latest fashion.
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Chapter 1 of Wavemaker's “SENIORS IN CHINA: THE ‘HIDDEN TREASURE’” report.
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Their complete travel experience circle has five stages: dream, plan, book, experience and share.
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Post 90s generation consumers are core growth driver for personal care market in China.
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Jason Yu is the Greater China General Manager of Kantar Worldpanel.

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Eric Tan is Chief Client Officer, China, Kantar Insights Division.

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Mufan Chen is Business Group Director of Kantar Worldpanel China.

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Latest Stories

Highlights of 2019 China Shopper Report Vol.2.

Technology will continue to redefine the media landscape in 2020, creating opportunities and challenges for marketers.

Across new and emerging sports, we see a consistent theme, sports that focus on discipline and strategy, but at the same time facilitate new friendships and connections.

P&G continue to lead the 100 million consumer club.

Kantar experts combine survey data with retail industry trend observation to share consumer trend insights of Singles Day 2019.