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Get ready: 40% of Chinese consumers will be Centennials

They buy for social, they buy to please themselves, they buy to find identity. To win them over, brands need to start study their behaviour and attitudes now.

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46 insurgent brands shake up China’s FMCG market

Meet the fast-rising brands to understand how they broke into the landscape, and learn how can incumbents ward off their challenge.

1130-CN 46 fast rising brands logos
Who is winning more Chinese Consumers in 2018?

P&G and Yili lead the race, reaching over 160 million families. Nongfu Spring, Haday and Dali are fastest growers.

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7 findings from Singles Day in 2018

What have Chinese consumers bought during the world’s largest e-commerce shopping event? Which categories are big winners? How much have they spent? Do people regret spending too much?

Jack Ma at 2018 Singles Day
Move over Millennials. Centennials are the new economic powerhouse.

Failing to connect with values, beliefs and expectations of Centennials will pose challenge to future brand growth, according to new report from Kantar.

Centennials purple
Consumption upgrading or downgrading?

With Chinese consumers entering a new era of shopping, brands need to understand shoppers even better.

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From The Archive

Lightspeed survey shows average budget for 2018 Singles Day is 3,048 yuan.
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It is a market where 3.94 million babies were born in 2017, more than that in US.
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More than half of new born babies in China in 2017 are second child of their families, according to National Bureau of Statistics.
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For the first time since Kantar Worldpanel and Bain & Company, Inc started tracking China’s shopping behaviours six years ago, the rate of total value growth increased over the previous year, from 3.6% in 2016 to 4.3% in 2017.
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Jason Yu is the Greater China General Manager of Kantar Worldpanel.

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Eric Tan is Chief Client Officer, China, Kantar Insights Division.

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Mufan Chen is Business Group Director of Kantar Worldpanel China.

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Latest Stories

Guided by data, we can understand what they are buying and why.

They buy for social, they buy to please themselves, they buy to find identity. To win them over, brands need to start study their behaviour and attitudes now.

Connected Intelligence, AI and Voice will transform media in the new year, says Kantar.

Meet the fast-rising brands to understand how they broke into the landscape, and learn how can incumbents ward off their challenge.

What have Chinese consumers bought during the world’s largest e-commerce shopping event? Which categories are big winners? How much have they spent? Do people regret spending too much?