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Get ready: 40% of Chinese consumers will be Centennials

They buy for social, they buy to please themselves, they buy to find identity. To win them over, brands need to start study their behaviour and attitudes now.

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46 insurgent brands shake up China’s FMCG market

Meet the fast-rising brands to understand how they broke into the landscape, and learn how can incumbents ward off their challenge.

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Who is winning more Chinese Consumers in 2018?

P&G and Yili lead the race, reaching over 160 million families. Nongfu Spring, Haday and Dali are fastest growers.

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7 findings from Singles Day in 2018

What have Chinese consumers bought during the world’s largest e-commerce shopping event? Which categories are big winners? How much have they spent? Do people regret spending too much?

Jack Ma at 2018 Singles Day
Move over Millennials. Centennials are the new economic powerhouse.

Failing to connect with values, beliefs and expectations of Centennials will pose challenge to future brand growth, according to new report from Kantar.

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Consumption upgrading or downgrading?

With Chinese consumers entering a new era of shopping, brands need to understand shoppers even better.

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From The Archive

Baby and parenting brands should get prepared now.
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Kantar’s sister company Wavemaker has recently published ‘Digital Children in China Whitepaper’, which offers unique insights about the 160 million future Chinese consumers.
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Compared with Year of Dog (2018), we can expect more and bigger red packets on Chinese mainland, Hong Kong and Taiwan.
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In an effort to reduce plastic usage, UK consumers are turning to good old-fashioned bar soap, finds Kantar Worldpanel.
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Jason Yu is the Greater China General Manager of Kantar Worldpanel.

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Eric Tan is Chief Client Officer, China, Kantar Insights Division.

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Mufan Chen is Business Group Director of Kantar Worldpanel China.

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Latest Stories

Skincare and makeup categories grow 13% and 17% respectively during 2018, outperforming total FMCG.

A review of Hong Kong’s banking and insurance digital ads show a skewed portrayal of women.

Amazon maintains the world’s most valuable retail brand title. Alibaba’s brand value jumps 48% to become new No.2, ahead of McDonald’s.

Newcomers add fuller view of fast-changing market

Total brand value grows a record 30% to US$889.7 billion. Alibaba the new No.1, having grown its brand value by 59%.