China Insights
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The moment that… millennials rewrote the rules on car usage

How can automotive and mobility brands meet the needs of tech-savvy youngsters ‘in the moment’?

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E-hailing puts brakes on traditional mobility

New global study reveals that many consumers are giving up private cars for car sharing in the world’s biggest cities.

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How can luxury car brands survive ‘touchpoint explosion’?

Kantar TNS Sinotrust’s CONNECT media touchpoint study surveys luxury car buyers in 100 Chinese cities to improve understanding of touchpoint management for luxury car brands.

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Meet the rising Chinese auto brands at Shanghai Auto Show

2017 Shanghai Auto Show can refresh your understanding of Chinese automobile companies.

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Consideration for pure EV is high

But lack of public charging infrastructure prevents people from placing orders.

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90s generation least willing to buy car online

A recent TNS Sinotrust survey shows that compared with other generations in China, the 90s generation are least willing to buy cars online.

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From The Archive

Kantar TNS Auto survey shows Chinese consumers are more willing to buy connected cars as well as more ready to accept self-driving cars, shared cars and new energy cars.
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How are Chinese brands doing? Who is the leader in the new energy vehicle sector? Which is the best booth?
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Over the next five years, Big Data will transform the auto industry, as well as redefine the scope of auto industry research.
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41% potential car buyers prepare to spend equivalent of 30,000 euros or more on a new car - a distant leader compared with other markets.
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Latest Stories

Who has bigger share of voice? More importantly, who has earned more positive sentiment from consumers?

The idea of female empowerment could be interpreted diversely. Equality in career choosing has become a big and important expression originating from it.

Growth has shifted. Companies have to make this pivot. The task at hand is to relearn growth, especially the elements of scale, value and influence.

Near 90% of surveyed marketers say their media strategies are integrated, but not all consumers think campaigns are fit across different channels.

From precious time to playful technology -- five evolving cultural trends in China and how brands can use them to switch on growth. All with real life cases.

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