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2018 China Shopper Report

For the first time since Kantar Worldpanel and Bain & Company, Inc started tracking China’s shopping behaviours six years ago, the rate of total value growth increased over the previous year, from 3.6% in 2016 to 4.3% in 2017.

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China largely cuts tariff on imported cosmetics

This is a particularly good news for imported cosmetics brands, which have been enjoying 40% growth recently. This sector will maintain a growth between 30% - 40% in the next couple of years.

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Finding new approach to measure impact of media spending

Understanding of the real impact individual advertising campaigns have on actual sales.

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Six key marketing factors to help draw more FMCG buyers

When China’s FMCG growth returns, it doesn’t automatically happen to every brand. Here are six key factors.

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New energy vehicle trends from 2018 Beijing Auto Show

New energy vehicle is the hottest theme of this year’s Beijing Auto Show. Kantar TNS Auto expert summarizes major trends in this sector.

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China’s auto brands, five years from now

After five years of a transitional period, China will fully open its auto market. By 2022, will Chinese auto brands become strong enough?

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From The Archive

China’s Mainland, Hong Kong and Taiwan - what you should know about Chinese New Year in these markets.
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Three factors contribute to instant noodles rebound in 2017. But the increasing popularity of food delivery apps might push this category back into decline.
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Kantar TNS Auto survey shows Chinese consumers are more willing to buy connected cars as well as more ready to accept self-driving cars, shared cars and new energy cars.
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P&G, Yili and Mengniu bought by over 150 million Chinese families.
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Jason Yu is the Greater China General Manager of Kantar Worldpanel.

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Guillaume Saint is the Global Automotive Lead, Kantar.

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Mufan Chen is Business Group Director of Kantar Worldpanel China.

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Latest Stories

The best creative comes from giving the agency a great brief and letting them do their job, and making sure that the brief starts with the job to be done, rather than with the leverage of the latest ad tech.

Before brands start to bankroll their next wave of innovation projects, they need first get a systematic understanding of innovation process.

The second annual joint study on gender equality in the media and marketing industry in APAC region by Kantar and Campaign. The challenge is still there and the change is very little.

For the first time since Kantar Worldpanel and Bain & Company, Inc started tracking China’s shopping behaviours six years ago, the rate of total value growth increased over the previous year, from 3.6% in 2016 to 4.3% in 2017.

For 12 weeks ending May 18, 2018, FMCG sales in China grow by 10.0% compared to a year ago.

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