China Insights
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Get ready: 40% of Chinese consumers will be Centennials

They buy for social, they buy to please themselves, they buy to find identity. To win them over, brands need to start study their behaviour and attitudes now.

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46 insurgent brands shake up China’s FMCG market

Meet the fast-rising brands to understand how they broke into the landscape, and learn how can incumbents ward off their challenge.

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Move over Millennials. Centennials are the new economic powerhouse.

Failing to connect with values, beliefs and expectations of Centennials will pose challenge to future brand growth, according to new report from Kantar.

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Who is winning more Chinese Consumers in 2018?

P&G and Yili lead the race, reaching over 160 million families. Nongfu Spring, Haday and Dali are fastest growers.

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New energy vehicle trends from 2018 Beijing Auto Show

New energy vehicle is the hottest theme of this year’s Beijing Auto Show. Kantar TNS Auto expert summarizes major trends in this sector.

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China’s auto brands, five years from now

After five years of a transitional period, China will fully open its auto market. By 2022, will Chinese auto brands become strong enough?

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From The Archive

Skincare and makeup categories grow 13% and 17% respectively during 2018, outperforming total FMCG.
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All future designs of automobiles should come from listening to consumers. Leading brands are translating consumers’ voices into reality.
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Baby and parenting brands should get prepared now.
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Kantar’s sister company Wavemaker has recently published ‘Digital Children in China Whitepaper’, which offers unique insights about the 160 million future Chinese consumers.
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Jason Yu is the Greater China General Manager of Kantar Worldpanel.

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Eric Tan is Chief Client Officer, China, Kantar Insights Division.

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Guillaume Saint is the Global Automotive Lead, Kantar.

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Mufan Chen is Business Group Director of Kantar Worldpanel China.

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Latest Stories

A new service will help Alibaba double the number of foreign brands on Tmall Global to 40,000 in three years.

Their complete travel experience circle has five stages: dream, plan, book, experience and share.

Post 90s generation consumers are core growth driver for personal care market in China.

Premium products, small brands and new retail lead the future trend of FMCG market in China

Consensus, offer, performance and ecosystem are four hurdles towards the take-off of pure EVs. China has ticked the first two and making great progress on the third.

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