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2018 China Shopper Report

For the first time since Kantar Worldpanel and Bain & Company, Inc started tracking China’s shopping behaviours six years ago, the rate of total value growth increased over the previous year, from 3.6% in 2016 to 4.3% in 2017.

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China largely cuts tariff on imported cosmetics

This is a particularly good news for imported cosmetics brands, which have been enjoying 40% growth recently. This sector will maintain a growth between 30% - 40% in the next couple of years.

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Finding new approach to measure impact of media spending

Understanding of the real impact individual advertising campaigns have on actual sales.

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Six key marketing factors to help draw more FMCG buyers

When China’s FMCG growth returns, it doesn’t automatically happen to every brand. Here are six key factors.

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New energy vehicle trends from 2018 Beijing Auto Show

New energy vehicle is the hottest theme of this year’s Beijing Auto Show. Kantar TNS Auto expert summarizes major trends in this sector.

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China’s auto brands, five years from now

After five years of a transitional period, China will fully open its auto market. By 2022, will Chinese auto brands become strong enough?

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From The Archive

With Chinese consumers entering a new era of shopping, brands need to understand shoppers even better.
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It is a market where 3.94 million babies were born in 2017, more than that in US.
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More than half of new born babies in China in 2017 are second child of their families, according to National Bureau of Statistics.
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China’s Mainland, Hong Kong and Taiwan - what you should know about Chinese New Year in these markets.
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Jason Yu is the Greater China General Manager of Kantar Worldpanel.

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Guillaume Saint is the Global Automotive Lead, Kantar.

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Mufan Chen is Business Group Director of Kantar Worldpanel China.

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Latest Stories

Xiaomi Mi 8 was the most popular handset model in these three months. The next three models on the best-seller ranking were all from iPhone.

Lightspeed survey shows average budget for 2018 Singles Day is 3,048 yuan.

Fifth annual study finds diversification in China's social media landscape leads to higher satisfaction

E-commerce continues to report very strong growth, with sales value up by 43.6%, now representing 10.6% of the total FMCG market.

Failing to connect with values, beliefs and expectations of Centennials will pose challenge to future brand growth, according to new report from Kantar.

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