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Consumer

2017 China Shopper Report

Since Q3, 2014, consumers have significantly increased their spending on personal and home care goods, while appearing to cut back on food and beverages.

Father daughter supermarket full
Tapping into freshly made beverage market opportunities

Convenient stores in China capitalize the trend by launching their branded coffee products.

Take away tea and coffee 2 col
Six things about Valentine’s Day in China

What is Chinese people’s budget for Valentine’s Day? What’s the most popular gift? What are the most unpopular ones?

V Day 2 col
New Urban Chinese Consumers 2017 Full Report

Based on our experience interacting with consumers and clients, these are 10 consumer trends in urban China.

Kantar TNS consumer trends 2 col
E-hailing puts brakes on traditional mobility

New global study reveals that many consumers are giving up private cars for car sharing in the world’s biggest cities.

car undercover 2 col
The moment that… millennials rewrote the rules on car usage

How can automotive and mobility brands meet the needs of tech-savvy youngsters ‘in the moment’?

Young car user 2 col
From The Archive

E-commerce in China has failed to boost consumer loyalty towards brands. Most shoppers will switch brand within two years
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Different movies attract different audiences. What can we find if we compare people’s choice of movies with their purchasing behaviour?
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‘Millennials’ offers a convenient demographic cohort for multinational companies. But does it work in China?
View more

2017 Shanghai Auto Show can refresh your understanding of Chinese automobile companies.
View more

Jason Yu is the Greater China General Manager of Kantar Worldpanel.

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Mufan Chen is Business Group Director of Kantar Worldpanel China.

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Sandy Chen is Senior Research Director, Kantar TNS China.

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Latest Stories

Forget about Black Friday for a second, Singles Day is the mother of all online shopping days.

Compared with other countries, Chinese patients spend much more time online looking for medical information, and more likely to request a prescription change.

How do consumers feel about their experience on Singles Day 2017? Beyond physical goods, which categories of virtual goods and services are more popular?

Lightspeed survey shows that Tmall, Taobao and JD.com are most mentioned e-commerce brands ahead of this year’s Singles Day. The world’s largest e-commerce event also offers great opportunities for premium brands to grow user base.

Our ‘Trust in News’ survey shows that mainstream news still has a good reputation but ‘fake news’ has hit the reputation of social media sources.

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