China Insights
English
English

Consumer

Get ready: 40% of Chinese consumers will be Centennials

They buy for social, they buy to please themselves, they buy to find identity. To win them over, brands need to start study their behaviour and attitudes now.

GenZ 2 col
46 insurgent brands shake up China’s FMCG market

Meet the fast-rising brands to understand how they broke into the landscape, and learn how can incumbents ward off their challenge.

1130-CN 46 fast rising brands logos
Move over Millennials. Centennials are the new economic powerhouse.

Failing to connect with values, beliefs and expectations of Centennials will pose challenge to future brand growth, according to new report from Kantar.

Centennials purple
Who is winning more Chinese Consumers in 2018?

P&G and Yili lead the race, reaching over 160 million families. Nongfu Spring, Haday and Dali are fastest growers.

Unlock old key full
New energy vehicle trends from 2018 Beijing Auto Show

New energy vehicle is the hottest theme of this year’s Beijing Auto Show. Kantar TNS Auto expert summarizes major trends in this sector.

Weima 2 col
China’s auto brands, five years from now

After five years of a transitional period, China will fully open its auto market. By 2022, will Chinese auto brands become strong enough?

Car globe full
From The Archive

All future designs of automobiles should come from listening to consumers. Leading brands are translating consumers’ voices into reality.
View more

Baby and parenting brands should get prepared now.
View more

Kantar’s sister company Wavemaker has recently published ‘Digital Children in China Whitepaper’, which offers unique insights about the 160 million future Chinese consumers.
View more

Compared with Year of Dog (2018), we can expect more and bigger red packets on Chinese mainland, Hong Kong and Taiwan.
View more

Jason Yu is the Greater China General Manager of Kantar Worldpanel.

See full profile

Eric Tan is Chief Client Officer, China, Kantar Insights Division.

See full profile

Guillaume Saint is the Global Automotive Lead, Kantar.

See full profile

Mufan Chen is Business Group Director of Kantar Worldpanel China.

See full profile

Latest Stories

Skincare and makeup categories grow 13% and 17% respectively during 2018, outperforming total FMCG.

A review of Hong Kong’s banking and insurance digital ads show a skewed portrayal of women.

Amazon maintains the world’s most valuable retail brand title. Alibaba’s brand value jumps 48% to become new No.2, ahead of McDonald’s.

Newcomers add fuller view of fast-changing market

Total brand value grows a record 30% to US$889.7 billion. Alibaba the new No.1, having grown its brand value by 59%.

Email Alerts

Be the first to find out about our latest reports.

Log in to change email preferences