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Get ready: 40% of Chinese consumers will be Centennials

They buy for social, they buy to please themselves, they buy to find identity. To win them over, brands need to start study their behaviour and attitudes now.

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46 insurgent brands shake up China’s FMCG market

Meet the fast-rising brands to understand how they broke into the landscape, and learn how can incumbents ward off their challenge.

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Move over Millennials. Centennials are the new economic powerhouse.

Failing to connect with values, beliefs and expectations of Centennials will pose challenge to future brand growth, according to new report from Kantar.

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Who is winning more Chinese Consumers in 2018?

P&G and Yili lead the race, reaching over 160 million families. Nongfu Spring, Haday and Dali are fastest growers.

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New energy vehicle trends from 2018 Beijing Auto Show

New energy vehicle is the hottest theme of this year’s Beijing Auto Show. Kantar TNS Auto expert summarizes major trends in this sector.

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China’s auto brands, five years from now

After five years of a transitional period, China will fully open its auto market. By 2022, will Chinese auto brands become strong enough?

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From The Archive

Lightspeed survey shows average budget for 2018 Singles Day is 3,048 yuan.
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With Chinese consumers entering a new era of shopping, brands need to understand shoppers even better.
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It is a market where 3.94 million babies were born in 2017, more than that in US.
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More than half of new born babies in China in 2017 are second child of their families, according to National Bureau of Statistics.
View more

Jason Yu is the Greater China General Manager of Kantar Worldpanel.

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Eric Tan is Chief Client Officer, China, Kantar Insights Division.

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Guillaume Saint is the Global Automotive Lead, Kantar.

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Mufan Chen is Business Group Director of Kantar Worldpanel China.

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Latest Stories

Guided by data, we can understand what they are buying and why.

They buy for social, they buy to please themselves, they buy to find identity. To win them over, brands need to start study their behaviour and attitudes now.

Connected Intelligence, AI and Voice will transform media in the new year, says Kantar.

Meet the fast-rising brands to understand how they broke into the landscape, and learn how can incumbents ward off their challenge.

What have Chinese consumers bought during the world’s largest e-commerce shopping event? Which categories are big winners? How much have they spent? Do people regret spending too much?

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