China Insights


China, US, Korea to lead global FMCG e-commerce growth

In 2025, e-commerce will represent 10% of all FMCG spend. China and US will lead in volume growth while China and Korea will be fastest growing markets.

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What have Chinese bought during Singles Day 2017?

How do consumers feel about their experience on Singles Day 2017? Beyond physical goods, which categories of virtual goods and services are more popular?

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Will shopper loyalty rise with growth of e-commerce?

E-commerce in China has failed to boost consumer loyalty towards brands. Most shoppers will switch brand within two years.

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44% respondents plan to buy more during 2017 Singles Day

Lightspeed survey shows that Tmall, Taobao and are most mentioned e-commerce brands ahead of this year’s Singles Day. The world’s largest e-commerce event also offers great opportunities for premium brands to grow user base.

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E-hailing puts brakes on traditional mobility

New global study reveals that many consumers are giving up private cars for car sharing in the world’s biggest cities.

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The moment that… millennials rewrote the rules on car usage

How can automotive and mobility brands meet the needs of tech-savvy youngsters ‘in the moment’?

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From The Archive

China’s Mainland, Hong Kong and Taiwan - what you should know about Chinese New Year in these markets.
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Three factors contribute to instant noodles rebound in 2017. But the increasing popularity of food delivery apps might push this category back into decline.
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Kantar TNS Auto survey shows Chinese consumers are more willing to buy connected cars as well as more ready to accept self-driving cars, shared cars and new energy cars.
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P&G, Yili and Mengniu bought by over 150 million Chinese families.
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Jason Yu is the Greater China General Manager of Kantar Worldpanel.

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Guillaume Saint is the Global Automotive Lead, Kantar.

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Mufan Chen is Business Group Director of Kantar Worldpanel China.

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