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2018 China Shopper Report

For the first time since Kantar Worldpanel and Bain & Company, Inc started tracking China’s shopping behaviours six years ago, the rate of total value growth increased over the previous year, from 3.6% in 2016 to 4.3% in 2017.

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China largely cuts tariff on imported cosmetics

This is a particularly good news for imported cosmetics brands, which have been enjoying 40% growth recently. This sector will maintain a growth between 30% - 40% in the next couple of years.

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Finding new approach to measure impact of media spending

Understanding of the real impact individual advertising campaigns have on actual sales.

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Six key marketing factors to help draw more FMCG buyers

When China’s FMCG growth returns, it doesn’t automatically happen to every brand. Here are six key factors.

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New energy vehicle trends from 2018 Beijing Auto Show

New energy vehicle is the hottest theme of this year’s Beijing Auto Show. Kantar TNS Auto expert summarizes major trends in this sector.

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China’s auto brands, five years from now

After five years of a transitional period, China will fully open its auto market. By 2022, will Chinese auto brands become strong enough?

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From The Archive

China’s Mainland, Hong Kong and Taiwan - what you should know about Chinese New Year in these markets.
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Three factors contribute to instant noodles rebound in 2017. But the increasing popularity of food delivery apps might push this category back into decline.
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Kantar TNS Auto survey shows Chinese consumers are more willing to buy connected cars as well as more ready to accept self-driving cars, shared cars and new energy cars.
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P&G, Yili and Mengniu bought by over 150 million Chinese families.
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Jason Yu is the Greater China General Manager of Kantar Worldpanel.

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Guillaume Saint is the Global Automotive Lead, Kantar.

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Mufan Chen is Business Group Director of Kantar Worldpanel China.

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Latest Stories

HDFC Bank retains top spot for a fifth year with 21% growth to $21.7 billion.

The paper provides a comprehensive analysis of three key dimensions – media, user and brand.

More than half of new born babies in China in 2017 are second child of their families, according to National Bureau of Statistics of China.

With enough passion, the fans of an online TV drama can ‘light up’ a twin skyscraper in Shanghai.

Insights into three stages of a typical mobile gamer journey: discovery, engagement and purchase.

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