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China, US, Korea to lead global FMCG e-commerce growth

In 2025, e-commerce will represent 10% of all FMCG spend. China and US will lead in volume growth while China and Korea will be fastest growing markets.

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What have Chinese bought during Singles Day 2017?

How do consumers feel about their experience on Singles Day 2017? Beyond physical goods, which categories of virtual goods and services are more popular?

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Will shopper loyalty rise with growth of e-commerce?

E-commerce in China has failed to boost consumer loyalty towards brands. Most shoppers will switch brand within two years.

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44% respondents plan to buy more during 2017 Singles Day

Lightspeed survey shows that Tmall, Taobao and JD.com are most mentioned e-commerce brands ahead of this year’s Singles Day. The world’s largest e-commerce event also offers great opportunities for premium brands to grow user base.

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E-hailing puts brakes on traditional mobility

New global study reveals that many consumers are giving up private cars for car sharing in the world’s biggest cities.

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The moment that… millennials rewrote the rules on car usage

How can automotive and mobility brands meet the needs of tech-savvy youngsters ‘in the moment’?

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From The Archive

Understanding of the real impact individual advertising campaigns have on actual sales.
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After five years of a transitional period, China will fully open its auto market. By 2022, will Chinese auto brands become strong enough?
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When China’s FMCG growth returns, it doesn’t automatically happen to every brand. Here are six key factors.
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China’s Mainland, Hong Kong and Taiwan - what you should know about Chinese New Year in these markets.
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Jason Yu is the Greater China General Manager of Kantar Worldpanel.

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Guillaume Saint is the Global Automotive Lead, Kantar.

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Mufan Chen is Business Group Director of Kantar Worldpanel China.

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Latest Stories

Lightspeed shows how to design surveys people actually want to take – so you can believe the responses.

China’s growth of FMCG sales is weaker in the first quarter compared with previous quarters, while new retail accelerates the online and offline integration.

Amazon, McDonald’s & Alibaba top inaugural ranking. China’s JD.com and Suning also make the cut.

Xiaomi, which is making debut in Europe, earns 4.4% of smartphone sales market share in Q1 2018 in five major European markets.

New energy vehicle is the hottest theme of this year’s Beijing Auto Show. Kantar TNS Auto expert summarizes major trends in this sector.

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