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China’s pharmaceutic industry after ‘Dying to Survive’

The sudden success of 'Dying to Survive' has brought in 2 billion yuan box revenue. What changes will it bring to China's drug industry? What strategic reviews foreign companies need to have?

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Chinese urbanites least likely to be depressed

US people are significantly more likely to self-identify as having signs of depression, according to data from Kantar Health.

mental-health-awareness
What are the 2018 New Year Resolutions for the Chinese?

Kantar’s insights can help brands understand how to tap into the growing Health & Wellness trend in China.

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Chinese doctors increasingly prefer WeChat over apps

The power of WeChat is so strong that doctors install fewer medical apps, because they find subscribing to medical accounts is enough.

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Diabetes casts shadow over half of Chinese adult population

About 10% Chinese adult are diabetes patients while another 36% of them are in the pre-diabetes stage.

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Meet the digitally savvy Chinese patients

Compared with other countries, Chinese patients spend much more time online looking for medical information, and more likely to request a prescription change.

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From The Archive

Chinese doctors’ satisfaction about pharmaceutical companies’ digital marketing services drops back to the level of three years ago.
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Less than 30% of physicians have recommended health and wellness apps or wearable devices.
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Patients with diabetes in urban China have much more interest in connected glucose monitors than in other countries.
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New incidents of breast cancer have been growing quickly. In 2015, breast cancer is the fifth most common cancer type.
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Diana Tan is General Manager for Kantar Health China.

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David Robinson is Vice President at Kantar Health in the Clinical & Scientific Assessment Grou…

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Adele Li is Health Senior Commercial Director.

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Latest Stories

Skincare and makeup categories grow 13% and 17% respectively during 2018, outperforming total FMCG.

A review of Hong Kong’s banking and insurance digital ads show a skewed portrayal of women.

Amazon maintains the world’s most valuable retail brand title. Alibaba’s brand value jumps 48% to become new No.2, ahead of McDonald’s.

Newcomers add fuller view of fast-changing market

Total brand value grows a record 30% to US$889.7 billion. Alibaba the new No.1, having grown its brand value by 59%.