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What makes a game-changing CMO?

Jane Ostler

Global Head of Media, Insights Division

Brands 01.08.2019 / 17:18

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We ask the CMO Moves podcast host to do some meta analysis on her little black book…

What is the role of the CMO? How is it changing? And, most importantly, what makes a really good one? Jane Ostler interviews Nadine Dietz, chief community officer at AdWeek and host of the CMO Moves podcast, during Cannes Lions 2019. Nadine talks about her conversations with CMOs, the traits she finds they have in common, what they do differently… and even some of the secret dreams they hold.

Hosted by Jane Ostler, Global Head of Media, Insights Division at Kantar. 

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Source: Kantar

Editor's notes

Future Proof: The marketing podcast from Saïd Business School, Oxford University, and Kantar, the marketing insights and consulting company.

In each episode, we’ll have a frank discussion with industry experts, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way.

Listen to all the episodes wherever you get your podcasts, or find out more as they are released here: https://uk.kantar.com/podcast/

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