China Insights
English
English

Brands

BrandZ Top 100 Chinese Brands

Explore our interactive guide to BrandZ™ Top 100 Most Valuable Chinese Brands

BrandZ 2015 One Col
BrandZ launches Top 30 Chinese Global Brand Builders 2017 Ranking

Consumer electronics and mobile gaming brands from China lead the ranking. Consumers abroad increasingly associate Chinese brands with innovative digital devices and services.

中国出海品牌30强封面 2 col
New marketing team structure for digital/social era

Winning companies have expanded marketing organizations’ role: from directly talk to end consumers on their mobile phone screens or social news feeds to closely advise CEOs in boardrooms.

Connection of individuals 2 col
2016 CelebrityZ Top 100 Most Valuable Celebrities

Chinese actor Hu Ge and model/actress Angelababy rank No.1 and 2. Singer/blogger Xue Zhiqian is identified as the most promising next big star.

CelebrityZ Cover 2 col
Dabao most chosen cosmetics brand for Chinese consumers

Among the top 10 most chosen skin care and colour make-up brands, four are Chinese brands.

Woman with lotion bottle 2 col
From The Archive

Video that automatically plays with the sound on is one of the least-liked ad formats.
View more

Indonesia’s strongest brands are 8% more valuable than last year – worth US$71.6 billion. BCA leads the ranking for a third year, growing 13% to US$10.5 billion.
View more

In today’s world, it is imperative to build business brands with consumer brand skills.
View more

Chinese brands dominate top 10 ranking, as well as contributing nine out of top 10 fastest rising brands.
View more

Panos Dimitropoulos is Asia Cultural Strategy Director, Added Value.

See full profile

Leon is a Senior Director at Kantar Vermeer.

See full profile

Jason Yu is the Greater China General Manager of Kantar Worldpanel.

See full profile

No Latest Stories