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2018 BrandZ Top 100 Most Valuable Global Brands Report

Tech, content and creativity drive biggest rise in BrandZ Top 100 Most Valuable Global Brands. China accounts for three fastest rising brands as Chinese brands grow at double the pace of US brands.

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2018 BrandZ Top 100 Most Valuable Chinese Brands Report

Brands pursue the ‘Chinese Dream’, growing total brand value by a record 23% to US$683.9 billion.

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Where has all the creativity gone?

The best creative comes from giving the agency a great brief and letting them do their job, and making sure that the brief starts with the job to be done, rather than with the leverage of the latest ad tech.

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The long and winding road of innovation

Before brands start to bankroll their next wave of innovation projects, they need first get a systematic understanding of innovation process.

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Study calls for more action to tackle gender equality challenge

The second annual joint study on gender equality in the media and marketing industry in APAC region by Kantar and Campaign. The challenge is still there and the change is very little.

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Simplifying a luxury brand logo is not that simple

If a brand’s positioning has shifted, its logo should be, and has to be, changed accordingly.

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From The Archive

Industry experts discuss the importance of marketing representation on the C-suite, and what marketers can do to get there.
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HDFC Bank retains top spot for a fifth year with 21% growth to $21.7 billion.
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China’s craft beer market is growing by 40% annually. Kantar and WPP experts summarize some main trends of the category.
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The value of beer brands is growing slower in the world. Beer sales in China is stagnant. We have summarized 5 key advices to guide beer brands to pick up speed again.
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Panos Dimitropoulos is Human & Cultural Practice Lead, Asia and Developing Markets.

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Doreen Wang is Global Head of BrandZ, Millward Brown.

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Coco Wu (吴娟辉) is Cultural Strategy Consultant at Kantar Consulting, China.

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Snow Chen is project executive, human and cultural, Kantar Consulting.

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Latest Stories

The real question is how you get brand building and sales activation to work synergistically over time to grow sales and profits.

Kantar’s sister company Wavemaker has recently published ‘Digital Children in China Whitepaper’, which offers unique insights about the 160 million future Chinese consumers.

Advertising industry’s failure to portray and target women well impacts the effectiveness of individual adverts and campaigns. Male-skewed brands are missing out on an average of US$9 billion in brand valuation in US, UK and China.

In the past three years, 60% of brands continuously using celebrity endorsement strategy have failed to grow their Brand Power.

Ad spending in China slows down significantly in second half of 2018. After jumping 9.3% in first half, it ends up with a 2.9% growth for the full year.