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Simplifying a luxury brand logo is not that simple

If a brand’s positioning has shifted, its logo should be, and has to be, changed accordingly.

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FMCG sales grow even faster in Q3

E-commerce continues to report very strong growth, with sales value up by 43.6%, now representing 10.6% of the total FMCG market.

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Where has all the creativity gone?

The best creative comes from giving the agency a great brief and letting them do their job, and making sure that the brief starts with the job to be done, rather than with the leverage of the latest ad tech.

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The long and winding road of innovation

Before brands start to bankroll their next wave of innovation projects, they need first get a systematic understanding of innovation process.

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China’s pharmaceutic industry after ‘Dying to Survive’

The sudden success of 'Dying to Survive' has brought in 2 billion yuan box revenue. What changes will it bring to China's drug industry? What strategic reviews foreign companies need to have?

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Chinese urbanites least likely to be depressed

US people are significantly more likely to self-identify as having signs of depression, according to data from Kantar Health.

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From The Archive

Non-food, especially personal care categories, maintain robust growth while the food and beverage sector show weaker performance of -0.1%.
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Chinese doctors’ satisfaction about pharmaceutical companies’ digital marketing services drops back to the level of three years ago.
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Kantar has identified three hotspots of potential growth for Chinese brands in specific product and service categories: Middle East, India and Indonesia.
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Most Chinese brands lag well behind foreign rivals on product features, design and communications. But they still have a chance to come from behind.
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Doreen Wang is Global Head of BrandZ, Millward Brown.

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Panos Dimitropoulos is Human & Cultural Practice Lead, Asia and Developing Markets.

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Bernhard Wessels is the Managing Director, North Asia, Kantar Retail.

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Paul McGowan is Kantar Added Value's CMO.

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Latest Stories

Skincare and makeup categories grow 13% and 17% respectively during 2018, outperforming total FMCG.

A review of Hong Kong’s banking and insurance digital ads show a skewed portrayal of women.

Amazon maintains the world’s most valuable retail brand title. Alibaba’s brand value jumps 48% to become new No.2, ahead of McDonald’s.

Newcomers add fuller view of fast-changing market

Total brand value grows a record 30% to US$889.7 billion. Alibaba the new No.1, having grown its brand value by 59%.