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Survey shows how power shifts in China’s retail industry

RT-Mart and P&G are still top FMCG retailer and manufacturer. Yonghui is fastest rising retailer. Three Chinese FMCG brands occupy top 10 manufacturers list.

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BrandZ Top 100 Most Valuable Global Brands 2017

Tencent tops the 13 Chinese brands in the list by entering top 10 for the first time. Chinese premium alcohol brand Moutai is the second fastest rising brand globally.

2017 BrandZ New York shot
2017 Brand Footprint report

Chinese brands dominate top 10 ranking, as well as contributing nine out of top 10 fastest rising brands.

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Exploring craftsmanship marketing In China

Craftsmanship helps brands claim higher quality, trigger consumer desire, and justify a higher price.

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Which Chinese brands are winning among young consumers?

10 Chinese brands significantly lift loyalty among young consumers. The right celebrity makes a difference.

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FMCG growth much slower than GDP expansion

FMCG sales growth remains challenging in the first quarter. Local retailers outpace market by opening more stores.

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From The Archive

Chinese e-commerce giant will invest more than US$15 billion over the next three years into a global research and development programme, which includes seven research labs in five countries.
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Chinese urban consumers’ spending in fast moving consumer goods (FMCG) in the third quarter of 2017 grew by 3.6% from a year ago, indicating a clear recovery.
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Video that automatically plays with the sound on is one of the least-liked ad formats.
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Alibaba reports Q1 revenue grows 56% from a year ago, while net income nearly doubles. Kantar Retail analyses the emerging direction of Alibaba’s structural change for future.
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Doreen Wang is Global Head of BrandZ, Millward Brown.

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Panos Dimitropoulos is Asia Cultural Strategy Director, Added Value.

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Bernhard Wessels is the Managing Director, North Asia, Kantar Retail.

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Alison Ni is a Senior Project Executive, Cultural Strategy, Kantar Added Value.

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