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Simplifying a luxury brand logo is not that simple

If a brand’s positioning has shifted, its logo should be, and has to be, changed accordingly.

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FMCG sales grow even faster in Q3

E-commerce continues to report very strong growth, with sales value up by 43.6%, now representing 10.6% of the total FMCG market.

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Where has all the creativity gone?

The best creative comes from giving the agency a great brief and letting them do their job, and making sure that the brief starts with the job to be done, rather than with the leverage of the latest ad tech.

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The long and winding road of innovation

Before brands start to bankroll their next wave of innovation projects, they need first get a systematic understanding of innovation process.

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China’s pharmaceutic industry after ‘Dying to Survive’

The sudden success of 'Dying to Survive' has brought in 2 billion yuan box revenue. What changes will it bring to China's drug industry? What strategic reviews foreign companies need to have?

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Chinese urbanites least likely to be depressed

US people are significantly more likely to self-identify as having signs of depression, according to data from Kantar Health.

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From The Archive

Annual growth rate is same as in 2017. Q4 performance is weaker than previous quarter.
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Industry experts discuss the importance of marketing representation on the C-suite, and what marketers can do to get there.
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Less than 30% of physicians have recommended health and wellness apps or wearable devices.
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HDFC Bank retains top spot for a fifth year with 21% growth to $21.7 billion.
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Doreen Wang is Global Head of BrandZ, Millward Brown.

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Panos Dimitropoulos is Human & Cultural Practice Lead, Asia and Developing Markets.

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Bernhard Wessels is the Managing Director, North Asia, Kantar Retail.

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Paul McGowan is Kantar Added Value's CMO.

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Latest Stories

The real question is how you get brand building and sales activation to work synergistically over time to grow sales and profits.

Kantar’s sister company Wavemaker has recently published ‘Digital Children in China Whitepaper’, which offers unique insights about the 160 million future Chinese consumers.

Advertising industry’s failure to portray and target women well impacts the effectiveness of individual adverts and campaigns. Male-skewed brands are missing out on an average of US$9 billion in brand valuation in US, UK and China.

In the past three years, 60% of brands continuously using celebrity endorsement strategy have failed to grow their Brand Power.

Ad spending in China slows down significantly in second half of 2018. After jumping 9.3% in first half, it ends up with a 2.9% growth for the full year.