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Simplifying a luxury brand logo is not that simple

If a brand’s positioning has shifted, its logo should be, and has to be, changed accordingly.

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FMCG sales grow even faster in Q3

E-commerce continues to report very strong growth, with sales value up by 43.6%, now representing 10.6% of the total FMCG market.

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Where has all the creativity gone?

The best creative comes from giving the agency a great brief and letting them do their job, and making sure that the brief starts with the job to be done, rather than with the leverage of the latest ad tech.

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The long and winding road of innovation

Before brands start to bankroll their next wave of innovation projects, they need first get a systematic understanding of innovation process.

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China’s pharmaceutic industry after ‘Dying to Survive’

The sudden success of 'Dying to Survive' has brought in 2 billion yuan box revenue. What changes will it bring to China's drug industry? What strategic reviews foreign companies need to have?

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Chinese urbanites least likely to be depressed

US people are significantly more likely to self-identify as having signs of depression, according to data from Kantar Health.

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From The Archive

We ask the CMO Moves podcast host to do some meta analysis on her little black book…
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In a category where brands are struggling against commoditization, leading personal care brands are exploring their options.
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Strong performances at experience, exposure and activation add up to an overall increase of 46% across three years.
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A new service will help Alibaba double the number of foreign brands on Tmall Global to 40,000 in three years.
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Doreen Wang is Global Head of BrandZ, Millward Brown.

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Panos Dimitropoulos is Human & Cultural Practice Lead, Asia and Developing Markets.

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Bernhard Wessels is the Managing Director, North Asia, Kantar Retail.

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Paul McGowan is Kantar Added Value's CMO.

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