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2018 BrandZ Top 100 Most Valuable Global Brands Report

Tech, content and creativity drive biggest rise in BrandZ Top 100 Most Valuable Global Brands. China accounts for three fastest rising brands as Chinese brands grow at double the pace of US brands.

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2018 BrandZ Top 100 Most Valuable Chinese Brands Report

Brands pursue the ‘Chinese Dream’, growing total brand value by a record 23% to US$683.9 billion.

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Celebrity-based ad campaigns: what are the pros and cons?

Is the celebrity you choose for your brand known and liked among your target audience? What do they stand for?

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FMCG sales bounce back to rare double-digit growth

For 12 weeks ending May 18, 2018, FMCG sales in China grow by 10.0% compared to a year ago.

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What are the 2018 New Year Resolutions for the Chinese?

Kantar’s insights can help brands understand how to tap into the growing Health & Wellness trend in China.

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The Face, Bones and Brains of Retail

It can be helpful to think of the retail sector as a combination of complex systems – like a human body, in which different elements perform specialist functions.

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From The Archive

China’s craft beer market is growing by 40% annually. Kantar and WPP experts summarize some main trends of the category.
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The value of beer brands is growing slower in the world. Beer sales in China is stagnant. We have summarized 5 key advices to guide beer brands to pick up speed again.
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Chinese brands dominate the Top 10 most chosen brands list again. Nongfu Spring posts fastest growth and enters the Top 10 for the first time.
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Lightspeed shows how to design surveys people actually want to take – so you can believe the responses.
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Doreen Wang is Global Head of BrandZ, Millward Brown.

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Panos Dimitropoulos is Human & Cultural Practice Lead, Asia and Developing Markets.

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Bernhard Wessels is the Managing Director, North Asia, Kantar Retail.

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Paul McGowan is Kantar Added Value's CMO.

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Latest Stories

The best creative comes from giving the agency a great brief and letting them do their job, and making sure that the brief starts with the job to be done, rather than with the leverage of the latest ad tech.

Before brands start to bankroll their next wave of innovation projects, they need first get a systematic understanding of innovation process.

The second annual joint study on gender equality in the media and marketing industry in APAC region by Kantar and Campaign. The challenge is still there and the change is very little.

For the first time since Kantar Worldpanel and Bain & Company, Inc started tracking China’s shopping behaviours six years ago, the rate of total value growth increased over the previous year, from 3.6% in 2016 to 4.3% in 2017.

For 12 weeks ending May 18, 2018, FMCG sales in China grow by 10.0% compared to a year ago.