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2018 BrandZ Top 100 Most Valuable Global Brands Report

Tech, content and creativity drive biggest rise in BrandZ Top 100 Most Valuable Global Brands. China accounts for three fastest rising brands as Chinese brands grow at double the pace of US brands.

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2018 BrandZ Top 100 Most Valuable Chinese Brands Report

Brands pursue the ‘Chinese Dream’, growing total brand value by a record 23% to US$683.9 billion.

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FMCG sales bounce back to rare double-digit growth

For 12 weeks ending May 18, 2018, FMCG sales in China grow by 10.0% compared to a year ago.

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Alibaba buys into Focus Media to find New Retail synergy

Alibaba buys into China’s leading out-of-home marketing network which covers 150 cities and creates 500 million daily offline impressions.

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The Face, Bones and Brains of Retail

It can be helpful to think of the retail sector as a combination of complex systems – like a human body, in which different elements perform specialist functions.

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China’s pharmaceutic industry after ‘Dying to Survive’

The sudden success of 'Dying to Survive' has brought in 2 billion yuan box revenue. What changes will it bring to China's drug industry? What strategic reviews foreign companies need to have?

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From The Archive

Growth rate of the fast-moving consumer goods hits 4.7% in the second quarter of 2018, faster than 2.3% in Q2. E-commerce remains a key growth engine.
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The best creative comes from giving the agency a great brief and letting them do their job, and making sure that the brief starts with the job to be done, rather than with the leverage of the latest ad tech.
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Before brands start to bankroll their next wave of innovation projects, they need first get a systematic understanding of innovation process.
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The second annual joint study on gender equality in the media and marketing industry in APAC region by Kantar and Campaign. The challenge is still there and the change is very little.
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Doreen Wang is Global Head of BrandZ, Millward Brown.

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Panos Dimitropoulos is Human & Cultural Practice Lead, Asia and Developing Markets.

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Bernhard Wessels is the Managing Director, North Asia, Kantar Retail.

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Paul McGowan is Kantar Added Value's CMO.

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