China Insights
English
English

Business

The changing nature of e-commerce in China

Three emerging trends apparent in 2017 Singles Day

Happy Singles Day full
Humanize Big Data into Smart Data that marketing professionals can use

Are we data, or are we human?

Big data full
Chinese doctors increasingly prefer WeChat over apps

The power of WeChat is so strong that doctors install fewer medical apps, because they find subscribing to medical accounts is enough.

Female doctor on X-Ray and mobile phone
Meet the digitally savvy Chinese patients

Compared with other countries, Chinese patients spend much more time online looking for medical information, and more likely to request a prescription change.

Digital patients full
2017 BrandZ Top 100 Most Valuable Chinese Brands Report

Brands serving urban middle-class enjoy growth. Tencent tops the ranking for the third year. Alibaba returns to No.2.

EN 2017 BrandZ Top 100
BrandZ Top 100 Most Valuable Global Brands 2017

Tencent tops the 13 Chinese brands in the list by entering top 10 for the first time. Chinese premium alcohol brand Moutai is the second fastest rising brand globally.

2017 BrandZ New York shot
From The Archive

Forget about Black Friday for a second, Singles Day is the mother of all online shopping days.
View more

Chinese e-commerce giant will invest more than US$15 billion over the next three years into a global research and development programme, which includes seven research labs in five countries.
View more

Chinese urban consumers’ spending in fast moving consumer goods (FMCG) in the third quarter of 2017 grew by 3.6% from a year ago, indicating a clear recovery.
View more

Video that automatically plays with the sound on is one of the least-liked ad formats.
View more

Doreen Wang is Global Head of BrandZ, Millward Brown.

See full profile

Panos Dimitropoulos is Asia Cultural Strategy Director, Added Value.

See full profile

Bernhard Wessels is the Managing Director, North Asia, Kantar Retail.

See full profile

Paul McGowan is Kantar Added Value's CMO.

See full profile

Email Alerts

Be the first to find out about our latest reports.

Log in to change email preferences

 

Latest Stories

Since November, 2017, Chinese visitors have had the option to purchase goods with the mobile payment platform WeChat Pay at Camden Market in London.

In the three months by October, the top five brands – Huawei (including Honor), Xiaomi, Apple, Vivo and OPPO – make up 91% of sales in urban China, compared to 79% a year earlier.

P&G, Yili and Mengniu bought by over 150 million Chinese families.

The power of WeChat is so strong that doctors install fewer medical apps, because they find subscribing to medical accounts is enough.