Kantar Media's audience research has shown that in the US, United Kingdom and China, American football followers are more likely to have higher income.
GroupM lifts its estimation of spending growth in China in 2016 from 6.6% to 7.9%. China will continue to be world’s largest contributor of net ad spending growth.
Ad spending reverses its declining trend in the first three quarters of this year: it grew 0.1% from a year ago, while in the first three quarters of 2015, it declined 3.5%.
More Chinese people are following Rio 2016 than they initially thought. Prime time for watching the Games is 9:30 pm till mid-night. Nearly 60% respondents watched opening ceremony live.
Kantar’s TNS predicts that 'Leave' campaign will win by 2 points over 'Remain'. Turnout level among different demographic groups will be critical in determining the result.
Despite all the hype about audiences switch to new media for video, Chinese audiences still prefer watch Rio 2016 through live broadcasting on TV.
The overall ad spending grows only 0.1%, among which traditional media declines 6.2%. Ad spending on TV shrinks by 3.8%, the leading culprit for the sluggish market. View more
14 million Chinese watch Portugal beat France between 3 am and 5:30 am Monday morning. View more
Sports audiences in nine out of 10 surveyed Asian countries think Germany will win the Euro 2016, with only Philippine fans favouring Spain. England is the second favourite, but Chinese fans have the least confidence in the Three Lions. View more
The drastic family planning policy change hasn’t triggered a boost of ad spending for baby and parenting products/services. Instead, this industry’s spending dropped by 11% in first four months. View more
General Manager of Media Intelligence
Zhao May is General Manager of CTR Media Intelligence.
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Director, GroupM Knowledge
Zod Fang is Director, GroupM Knowledge, China.
Aidan Golds is a marketing executive with Kantar Media.
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