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NFL fans have a high net worth in US, UK and China

Kantar Media's audience research has shown that in the US, United Kingdom and China, American football followers are more likely to have higher income.

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Media spending in China expected to grow 7.8% in 2017

GroupM lifts its estimation of spending growth in China in 2016 from 6.6% to 7.9%. China will continue to be world’s largest contributor of net ad spending growth.

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Ad spending rebounds in first three quarters

Ad spending reverses its declining trend in the first three quarters of this year: it grew 0.1% from a year ago, while in the first three quarters of 2015, it declined 3.5%.

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Chinese more interested in Rio 2016 than they thought

More Chinese people are following Rio 2016 than they initially thought. Prime time for watching the Games is 9:30 pm till mid-night. Nearly 60% respondents watched opening ceremony live.

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What might have decided the EU Referendum outcome?

Kantar’s TNS predicts that 'Leave' campaign will win by 2 points over 'Remain'. Turnout level among different demographic groups will be critical in determining the result.

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How do Chinese audience plan to watch Rio 2016?

Despite all the hype about audiences switch to new media for video, Chinese audiences still prefer watch Rio 2016 through live broadcasting on TV.

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From The Archive

Majority of advertisers (annual budget below 5 billion yuan) have allocated about 20% of ad budget for OOH media.
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Chinese Family Big Screen TV Viewing Report 2017 shows that in 35 major cities, nearly 23% TV audiences have at least one Smart TV or a Smart TV top-box.
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More than 72 million Chinese audiences watch part of the game on CCTV-5.
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The overall ad spending grows only 0.1%, among which traditional media declines 6.2%. Ad spending on TV shrinks by 3.8%, the leading culprit for the sluggish market.
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Zhao May is General Manager of CTR Media Intelligence.

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Zod Fang is Director, GroupM Knowledge, China.

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Aidan Golds is a marketing executive with Kantar Media.

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