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Rise of enterprise social networking in China

Enterprise social networking has become the latest option for Chinese companies to tackle the challenge of increasingly important but fragmented internal business communications.

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Lu’s ‘Make a Wish’ campaign has turned table on brands

Chinese singer/actor Lu Han launched ‘Make a Wish’ campaign by himself and invited brands to join him, totally reversing the position in celebrity/brand partnership.

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The State of Chinese Social Media in 2016

Through the launch of the eighth China Social Media Landscape, Kantar Media CIC take the pulse of China’s social landscape and present five changes and developments.

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iPartment’s Mirinda spin-off production reflects new trend

Brands are shifting TV timeslot budget to hire teams behind popular TV titles to make better and longer branded “spin-off seasons”.

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`Leftover women’ video sparks online debate

SK-II’s viral video `marriage market takeover' arouses a nationwide discussion about `leftover women' topic.

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WeChat group: a new way to build brand community

Though quite an unorthodox approach, WeChat group can be very effective in building online communities for brands.

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From The Archive

People in China are using social media more than ever, but continue to worry about its negative impact, the Kantar Social Media Impact Report has found.
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Compared to communicating with official accounts, the voice from a real person would be more impressive. Especially when consumers realized those in power are listening to their opinion or complaints.
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Success lies in clearly identifying the campaign objective, finding a compelling idea and ensuring people get to see the campaign rather than relying on viral dissemination.
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Kantar Media CIC and Ogilvy China conduct research on WeChat content for mothers and infant nutrition, analyzing data between December 2014 and May 2015.
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Sam Flemming is founder and CEO of CIC, China's first and foremost provider of social business int…

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Sophia Yang is Assistant Marketing Manager of Kantar Media CIC.

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Mia Shen is a social media specialist of CIC.

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