Enterprise social networking has become the latest option for Chinese companies to tackle the challenge of increasingly important but fragmented internal business communications.
Chinese singer/actor Lu Han launched ‘Make a Wish’ campaign by himself and invited brands to join him, totally reversing the position in celebrity/brand partnership.
Through the launch of the eighth China Social Media Landscape, Kantar Media CIC take the pulse of China’s social landscape and present five changes and developments.
Brands are shifting TV timeslot budget to hire teams behind popular TV titles to make better and longer branded “spin-off seasons”.
SK-II’s viral video `marriage market takeover' arouses a nationwide discussion about `leftover women' topic.
Though quite an unorthodox approach, WeChat group can be very effective in building online communities for brands.
People in China are using social media more than ever, but continue to worry about its negative impact, the Kantar Social Media Impact Report has found. View more
Compared to communicating with official accounts, the voice from a real person would be more impressive. Especially when consumers realized those in power are listening to their opinion or complaints. View more
Success lies in clearly identifying the campaign objective, finding a compelling idea and ensuring people get to see the campaign rather than relying on viral dissemination. View more
Kantar Media CIC and Ogilvy China conduct research on WeChat content for mothers and infant nutrition, analyzing data between December 2014 and May 2015. View more
Founder & CEO
Sam Flemming is founder and CEO of CIC, China's first and
foremost provider of social business int…
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Assistant Marketing Manager
Sophia Yang is Assistant Marketing Manager of Kantar Media CIC.
Social Media Specialist
Mia Shen is a social media specialist of CIC.
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What is Chinese people’s budget for Valentine’s Day? What’s the most popular gift? What are the most unpopular ones?
The growth rate is slowest in the past decade.
We can define four distinct Asian Pacific traveller types: Explorer, Connector, Follower and Opportunist. Nearly half of Chinese travellers are Explorers.
In the fourth quarter of last year, total sales of smartphones in urban China were down from a year ago. Huawei consolidates its leading position. OPPO for the first time makes top 10 model list.
Kantar Media's audience research has shown that in the US, United Kingdom and China, American football followers are more likely to have higher income.