Enterprise social networking has become the latest option for Chinese companies to tackle the challenge of increasingly important but fragmented internal business communications.
Chinese singer/actor Lu Han launched ‘Make a Wish’ campaign by himself and invited brands to join him, totally reversing the position in celebrity/brand partnership.
Through the launch of the eighth China Social Media Landscape, Kantar Media CIC take the pulse of China’s social landscape and present five changes and developments.
Brands are shifting TV timeslot budget to hire teams behind popular TV titles to make better and longer branded “spin-off seasons”.
SK-II’s viral video `marriage market takeover' arouses a nationwide discussion about `leftover women' topic.
Though quite an unorthodox approach, WeChat group can be very effective in building online communities for brands.
It's the first third-party O2O service between WeChat and a non-affiliated brand. View more
People in China are using social media more than ever, but continue to worry about its negative impact, the Kantar Social Media Impact Report has found. View more
Compared to communicating with official accounts, the voice from a real person would be more impressive. Especially when consumers realized those in power are listening to their opinion or complaints. View more
Success lies in clearly identifying the campaign objective, finding a compelling idea and ensuring people get to see the campaign rather than relying on viral dissemination. View more
Founder & CEO
Sam Flemming is founder and CEO of CIC, China's first and
foremost provider of social business int…
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Assistant Marketing Manager
Sophia Yang is Assistant Marketing Manager of Kantar Media CIC.
Social Media Specialist
Mia Shen is a social media specialist of CIC.
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For all their failings, newspapers are an essential component of public life, with a value that goes far beyond the commercial. Few chief executives – even those who have been on the wrong end of a headline from time to time – would argue with that.
As China moves from a production-based to a consumption-focused economy, brands serving urban middle-class enjoy especially healthy growth. Tencent hits a hat-trick as it tops the ranking for the third year. Alibaba returns to No.2.
Nokia 3, 5 and 6 could do well in Western Europe because loyalty to the brand was very high until early 2016.
HEMA, a new online-to-offline retail format, is demonstrating what Jack Ma’s “New Retail” means in real life.
As OPPO, Vivo and Meizu are expected to join the already crowded centre of stage, the smartphone market of China will likely enter the age of ‘Magnificent Seven’.