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Kantar Worldpanel Comtech smartphone OS market share

Explore the latest global smartphone OS market share data from Kantar Worldpanel ComTech

Kantar Worldpanel Comtech smartphone OS market share dataviz
Smartphone sales in urban China start to decline

In the fourth quarter of last year, total sales of smartphones in urban China were down from a year ago. Huawei consolidates its leading position. OPPO for the first time makes top 10 model list.

OPPO R7 Plus
OPPO closes market share gap with Huawei

Does this mean the next smartphone market power shift is coming?

Oppo R9 thin 2 col
Survey: China leads world in mobile payments

In China, 40% of connected consumers pay by mobile on a weekly basis. Hong Kong ranks second as 32% using it every week, followed by South Korea at 31%.

Mobile pay 2 col
Strong iPhone 7/7 Plus sales boost iOS market share

In urban China, iOS share rebounds from previous months, but is still lower than a year ago. Oppo R9 remains best-selling model.

iPhone 7 2 col
From The Archive

OPPO’s share is only 11.3% in first quarter of 2017. About 30% of smartphone users in urban China plan to buy Huawei as their next phone.
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iPhone 7 and iPhone 7 Plus remain top selling devices, but Chinese brands successfully lift their shares through Chinese New Year promotions.
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Nokia 3, 5 and 6 could do well in Western Europe because loyalty to the brand was very high until early 2016.
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As OPPO, Vivo and Meizu are expected to join the already crowded centre of stage, the smartphone market of China will likely enter the age of ‘Magnificent Seven’.
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Lauren Guenveur is Global Mobile Analyst at Kantar Worldpanel ComTech.

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Yaguang Liang is Consumer Insight Director of Kantar Worldpanel ComTech China.

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Stefan Kuegler is Director of Mobile and Online Research at Lightspeed GMI.

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