Explore the latest global smartphone OS market share data from Kantar Worldpanel ComTech
In the fourth quarter of last year, total sales of smartphones in urban China were down from a year ago. Huawei consolidates its leading position. OPPO for the first time makes top 10 model list.
Does this mean the next smartphone market power shift is coming?
In China, 40% of connected consumers pay by mobile on a weekly basis. Hong Kong ranks second as 32% using it every week, followed by South Korea at 31%.
In urban China, iOS share rebounds from previous months, but is still lower than a year ago. Oppo R9 remains best-selling model.
Huawei tops Samsung in Italy, competes neck-and-neck in Spain. Oppo surpasses iPhone 6s to become No.1. View more
iPhone 7 and 7 Plus will boost iPhone’s share of sales from its lowest level since July 2014, but there is no guarantee that it can usurp the current leader Huawei. View more
15% of US consumers own a smartwatch or fitness band, 8.1% in EU4 View more
iPhone’s market share in China is lowest since August, 2014. Can iPhone 7 repeat iPhone 6's success in China? View more
Global Mobile Analyst, ComTech
Lauren Guenveur is Global Mobile Analyst at Kantar Worldpanel ComTech.
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Global Insight Director, Kantar Worldpanel
Dominic Sunnebo is g…
Consumer Insight Director of Kantar Worldpane…
Yaguang Liang is Consumer Insight Director of Kantar Worldpanel
Director of Mobile and Online Research
Stefan Kuegler is Director of Mobile and Online Research at
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