China Insights
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Surveying satisfaction

Market researchers are increasingly challenged to secure participation from consumers. We assembled a panel to find some answers.

Little girl tablet survey 2 col
Survey finds 24% Chinese `actively' ignore online content from brands

Connected Life offers guide to how connectivity is reshaping consumers, connections, content and commerce.

Connected smile on smartphones 2 col
Three sites lead China’s online video market

iQiyi, Youku, and QQ are dominating OTV market with stiff competition among themselves. iQiyi surpasses Youku and leads the sector.

Three video sites
Does gaming hold potential as advertising medium?

Gaming has the unique ability to hold attention and drive interaction. Marketers need consider two dimensions when integrating brands into any game.

Gaming Experience Map
What BAT have done right and not so right

TNS’ World of Convergence research has pinpointed the greatest strengths and weaknesses of Baidu, Alibaba and Tencent.

WOC Full
Three future directions of wearables

TNS China analyzes three future directions of wearables: Healthy enabling responder, portable wireless entertainment, and family security monitor. They have different levels of potentials for brands to tap into.

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From The Archive

The real power of advertising lies not in the moment of purchase, but in people’s memories.
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Newspapers are an essential component of public life, with a value that goes far beyond the commercial. Few chief executives would argue with that.
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Tablets sales in China are expected to keep growing, but how well do they serve the digital needs of Chinese consumers?
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Since 2009, Millward Brown experts from around the globe have offered annual predictions for the coming year – forecasting the hottest digital and media trends and providing recommendations.
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Chris Bonsi is Chief Client and Insights Officer, Asia Pacific.

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Joseph Webb is Head of Digital, TNS Asia Pacific.

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Zhao May is General Manager of CTR Media Intelligence.

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Duncan Southgate is Global Brand Director, Digital of Millward Brown.

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Latest Stories

Different movies attract different audiences, hence it is a powerful segmentation tool in itself. What can we find if we compare people’s choice of movies with their purchasing behaviour?

Huawei loses momentum in growth; OPPO, Vivo and Apple realize sizable share gains.

More than 70% of new TV dramas partnered with Weibo in the first half of this year. The top 30 TV dramas accounted for 93% of all TV drama-related Weibo impressions. Huge Weibo fan bases also unlocked more revenue opportunities for TV dramas.

Even the biggest star won’t be able to lift every brand. Niche brand can also find a decent image ambassador. Data from social media can be your guidance.

Even though TV seems to have lost its advantage in the media mix, it still shows real strength in reaching consumers, especially for brands targeting mass consumers.