China Insights
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Surveying satisfaction

Market researchers are increasingly challenged to secure participation from consumers. We assembled a panel to find some answers.

Little girl tablet survey 2 col
Survey finds 24% Chinese `actively' ignore online content from brands

Connected Life offers guide to how connectivity is reshaping consumers, connections, content and commerce.

Connected smile on smartphones 2 col
Three sites lead China’s online video market

iQiyi, Youku, and QQ are dominating OTV market with stiff competition among themselves. iQiyi surpasses Youku and leads the sector.

Three video sites
Does gaming hold potential as advertising medium?

Gaming has the unique ability to hold attention and drive interaction. Marketers need consider two dimensions when integrating brands into any game.

Gaming Experience Map
What BAT have done right and not so right

TNS’ World of Convergence research has pinpointed the greatest strengths and weaknesses of Baidu, Alibaba and Tencent.

WOC Full
Three future directions of wearables

TNS China analyzes three future directions of wearables: Healthy enabling responder, portable wireless entertainment, and family security monitor. They have different levels of potentials for brands to tap into.

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From The Archive

Tablets sales in China are expected to keep growing, but how well do they serve the digital needs of Chinese consumers?
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Since 2009, Millward Brown experts from around the globe have offered annual predictions for the coming year – forecasting the hottest digital and media trends and providing recommendations.
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We have lots of evidence that many of our multiscreen predictions came true, but as always, the year offered a few surprises.
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TNS’ World of Convergence study takes jobs-to-be-done approach to identify 10 trends to start disrupting the tech world this year.
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Chris Bonsi is Chief Client and Insights Officer, Asia Pacific.

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Joseph Webb is Head of Digital, TNS Asia Pacific.

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Zhao May is General Manager of CTR Media Intelligence.

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Duncan Southgate is Global Brand Director, Digital of Millward Brown.

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Latest Stories

For all their failings, newspapers are an essential component of public life, with a value that goes far beyond the commercial. Few chief executives – even those who have been on the wrong end of a headline from time to time – would argue with that.

As China moves from a production-based to a consumption-focused economy, brands serving urban middle-class enjoy especially healthy growth. Tencent hits a hat-trick as it tops the ranking for the third year. Alibaba returns to No.2.

Nokia 3, 5 and 6 could do well in Western Europe because loyalty to the brand was very high until early 2016.

HEMA, a new online-to-offline retail format, is demonstrating what Jack Ma’s “New Retail” means in real life.

As OPPO, Vivo and Meizu are expected to join the already crowded centre of stage, the smartphone market of China will likely enter the age of ‘Magnificent Seven’.