Market researchers are increasingly challenged to secure participation from consumers. We assembled a panel to find some answers.
Connected Life offers guide to how connectivity is reshaping consumers, connections, content and commerce.
iQiyi, Youku, and QQ are dominating OTV market with stiff competition among themselves. iQiyi surpasses Youku and leads the sector.
Gaming has the unique ability to hold attention and drive interaction. Marketers need consider two dimensions when integrating brands into any game.
TNS’ World of Convergence research has pinpointed the greatest strengths and weaknesses of Baidu, Alibaba and Tencent.
TNS China analyzes three future directions of wearables: Healthy enabling responder, portable wireless entertainment, and family security monitor. They have different levels of potentials for brands to tap into.
Tablets sales in China are expected to keep growing, but how well do they serve the digital needs of Chinese consumers? View more
Since 2009, Millward Brown experts from around the globe have offered annual predictions for the coming year – forecasting the hottest digital and media trends and providing recommendations. View more
We have lots of evidence that many of our multiscreen predictions came true, but as always, the year offered a few surprises. View more
TNS’ World of Convergence study takes jobs-to-be-done approach to identify 10 trends to start disrupting the tech world this year. View more
Chris Bonsi is Chief Client and Insights Officer, Asia Pacific.
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Head of Digital, Asia Pacific
Joseph Webb is Head of Digital, TNS Asia Pacific.
General Manager of Media Intelligence
Zhao May is General Manager of CTR Media Intelligence.
Global Brand Director, Digital
Duncan Southgate is Global Brand Director, Digital of Millward
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What is Chinese people’s budget for Valentine’s Day? What’s the most popular gift? What are the most unpopular ones?
The growth rate is slowest in the past decade.
We can define four distinct Asian Pacific traveller types: Explorer, Connector, Follower and Opportunist. Nearly half of Chinese travellers are Explorers.
In the fourth quarter of last year, total sales of smartphones in urban China were down from a year ago. Huawei consolidates its leading position. OPPO for the first time makes top 10 model list.
Kantar Media's audience research has shown that in the US, United Kingdom and China, American football followers are more likely to have higher income.