Stefan Kuegler is Director of Mobile and Online Research at
Lightspeed GMI. Stefan designs, conducts and analyzes all
research-on-research around mobile data collection. To date he has
done work on location triggering, video recording, mobile question
styles and survey length.
Stefan joined Lightspeed in 2005 as APAC Programming Manager
becoming APAC IT/Research Technology Manager in January 2007 (based
in Sydney). In these roles he worked within most sections of the
business including Operations, Panel and Scripting / DP. After this
Stefan was the APAC Integration Manager helping the TNS panel group
merge with Lightspeed. As part of this he also helped co-ordinate
the merging of technology and training between the two
organisations. From there he became involved in creating a workflow
tool for the global organization. In early 2011 Stefan moved to
London as a Senior Global Process Analyst in the Global Operations
team. In this role he helped develop the framework for Honesty
Detector, the MySurvey and GTM Mobile App (working with Lumi
Mobile), and Mainstream.
Prior to Lightspeed Stefan spent 5 years in marketing research
working in analytic, scripting, and management roles at TNS,
ACNielsen, Colmar Brunton, and Leading Edge.
Stefan holds a Bachelor of Mathematics (Honours) in Statistics
from University of Newcastle (Australia). Stefan has also completed
courses in PRINCE2, change management, advanced statistical
techniques, and management.