Sophia Yang is Assistant Marketing Manager of Kantar Media CIC. She is the expert of Social Media industry, who focus on China internet development and internet culture's changing. Now she is in charge of CIC internal knowledge management and media strategy service. Sophia holds a master's degree of Japan's Waseda University. She chose CIC as the first step in her career. In social media area, she is interested in internet culture, platform developing, etc. Besides social media, she is also good at DIY and she acts a keyboard of a rock band in Shanghai.