Sandy Chen is Senior Research Director, Kantar TNS China.
Sandy obtained her Ph.D. in Consumer Behaviour from Purdue University, USA. She is an expert in both advanced quantitative modelling applications and qualitative market research methods.
With over 10 years of experience in market research, she has extensive experience in a wide range of business and research areas, including branding, advertising, innovation, and consumer trends
Despite of her wide coverage of industries, Sandy retains a strong interest in Consumer Research. She has been an active speaker on consumer related topics, such as Chinese consumer trends, luxury consumer, youth, and Chinese women. Her paper on various consumer topics is published on a number of journals and comments widely cited.