Panos Dimitropoulos is Asia Cultural Strategy Director, Added Value. Panos sees the world strictly through semiotic lenses, combining academic knowledge on cultural studies with his vast experience of branding and conceptual copywriting.
Prior to Added Value, he worked for a number of advertising agencies such as Bates, Y&R, Spirit and Leo Burnett.
Since joining Added Value, he has led complex cultural insight analyses and offered strategic, branding and creative recommendations for major brands including Unilever and Diageo in China and PepsiCo and Kraft in the UK.
Extending his interest in culture beyond work, he also organizes art exhibitions in places like London, Venice and Copenhagen.