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Mufan Chen


Mufan Chen
Business Group Director, Kantar Worldpanel


Mufan Chen is Business Group Director of Kantar Worldpanel China. Mufan specialises in consumer panel research with 10 years substantial experiences in serving both manufacturers and retailers. He started his current role as Business Group Director of Kantar Worldpanel Shanghai in Dec 2013 and is responsible for key client development and strategic advice. He joined TNS in 2005 and was responsible for client service and business development in Taipei, Beijing and Shanghai.