Joe began his research career in 2005, working for a start-up
that aimed to help brands get closer to their consumers through
digital research solutions. Since then, he has spent seven years at
TNS where his experiences have spanned publishing work on how to
measure brand interactions on social media, designing and launching
the award-winning Digital Life study in 60 countries and delivering
digital insights at conferences in three different
His focus, as Head of Digital, TNS Asia Pacific, continues to be
helping brands get closer to their consumers, whether through the
delivery of digital understanding that ultimately leads to improved
marketing practices or the integration of digital methodologies
that delivers enhanced consumer research.
Joe is based in Hong Kong.