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Jason Yu


Jason Yu
General Manager, Kantar Worldpanel


Jason Yu is the General Manager of Kantar Worldpanel China. He specializes in consumer and shopper behavior research with 16 years substantial experiences in serving both manufacturers and retailers in Asia and Europe. He started his current role as General Manager of Kantar Worldpanel in January 2008. He is responsible for overall commercial and operation in mainland China, focusing on strategic development of the service and client satisfaction. Jason also sits on the Worldpanel Asia regional board. He joined TNS in 2002, and was responsible for key client development in China, UK and Asia region.