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Jason Yu


Jason Yu
Greater China General Manager, Kantar Worldpanel


Jason Yu is the Greater China General Manager of Kantar Worldpanel. He specializes in consumer and shopper behavior research with nearly 20 years substantial experiences in serving both manufacturers and retailers in Asia and Europe. He started his current role as General Manager of Kantar Worldpanel in January 2008. He is responsible for overall commercial and operation in mainland China, focusing on strategic development of the service and client satisfaction. Jason also sits on the Worldpanel Asia regional board. He joined TNS in 2002, and was responsible for key client development in China, UK and Asia region.