Duncan Southgate is responsible for shaping Millward Brown's
future digital offer, and is primarily focused on improving and
promoting the AdIndex, FanIndex, Link for Digital and CrossMedia
He has authored many research papers, including an award-winning
paper on how digital share builds brands, and other papers on how
to optimise fan pages and how pre-test research can predict
in-market success for viral videos. He is a leading member of
Millward Brown's Futures Group, a team focused on research learning
about emerging platforms such as online video, social media, mobile
marketing and adver-gaming.
Duncan has appeared on many conference platforms around the
world including WARC, ESOMAR, ARF, ad:tech and Insight. He holds a
B.Sc. in Mathematics and German from the University of Leeds,
and the CIM's postgraduate diploma in marketing.