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Latest Stories

Different movies attract different audiences, hence it is a powerful segmentation tool in itself. What can we find if we compare people’s choice of movies with their purchasing behaviour?

Huawei loses momentum in growth; OPPO, Vivo and Apple realize sizable share gains.

More than 70% of new TV dramas partnered with Weibo in the first half of this year. The top 30 TV dramas accounted for 93% of all TV drama-related Weibo impressions. Huge Weibo fan bases also unlocked more revenue opportunities for TV dramas.

Even the biggest star won’t be able to lift every brand. Niche brand can also find a decent image ambassador. Data from social media can be your guidance.

Even though TV seems to have lost its advantage in the media mix, it still shows real strength in reaching consumers, especially for brands targeting mass consumers.

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