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44% urban Chinese worry about health

Martin Guo

Editor-in-Chief, Kantar China Insights

Shoppers 10.03.2015 / 09:45


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44% of China’s urban residents were very worried about their health condition, four percentage points higher than in 2011.

A nationwide survey has found that 44% of China's urban residents were very worried about their health condition, four percentage points higher than in 2011.

The result was drawn from the annual CNRS-TGI research projects which carried out about 100,000  face-to-face interviews yearly in 60 Chinese cities. Chinese people's increasing attention to their health condition comes after years of breakneck high-speed economic growth and the faster life pace, higher pressure, and worse pollution that came with it. The immense popularity of former China Central TV reporter Jin's recent documentary "Under The Dome" was just another shocking reminder of the price China, and its people, has paid for the sizzling growth.

According to the survey, many urban Chinese resorted to health supplements to recover their health, as in 2014, 50% of surveyees agreed that "health supplements can effectively improve and enhance health condition" - a 13 percentage points rise from in 2004.

As a matter of fact, 30.5% of urban Chinese were taking health supplements in 2014, nearly doubling the proportion in 2004, which was 17.2%.

The survey has also found that among those who have bought health supplement in the past year, 60% were women. And they have shown strong brand loyalty: 61% will continue to use their favourite brand(s) and more than half of female consumers use only one brand.

To keep their female followers, health supplement brands have to maintain a high ethical standard because 80% female consumers said the ethical performance of a brand will significantly influence her purchasing decision.

Source: CTR

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