A nationwide survey has found that 44% of China's urban
residents were very worried about their health condition, four
percentage points higher than in 2011.
The result was drawn from the annual CNRS-TGI research projects
which carried out about 100,000 face-to-face interviews
yearly in 60 Chinese cities. Chinese people's increasing attention
to their health condition comes after years of breakneck high-speed
economic growth and the faster life pace, higher pressure, and
worse pollution that came with it. The immense popularity of former
China Central TV reporter Jin's recent documentary "Under The Dome"
was just another shocking reminder of the price China, and its
people, has paid for the sizzling growth.
According to the survey, many urban Chinese resorted to health
supplements to recover their health, as in 2014, 50% of surveyees
agreed that "health supplements can effectively improve and enhance
health condition" - a 13 percentage points rise from in 2004.
As a matter of fact, 30.5% of urban Chinese were taking health
supplements in 2014, nearly doubling the proportion in 2004, which
The survey has also found that among those who have bought
health supplement in the past year, 60% were women. And they have
shown strong brand loyalty: 61% will continue to use their
favourite brand(s) and more than half of female consumers use only
To keep their female followers, health supplement brands have to
maintain a high ethical standard because 80% female consumers said
the ethical performance of a brand will significantly influence her