China Insights
English
English

Shoppers

New Urban Chinese Consumers 2017 Full Report

Based on our experience interacting with consumers and clients, these are 10 consumer trends in urban China.

Kantar TNS consumer trends 2 col
Who is winning more Chinese consumers in 2016?

P&G, Yili and Mengniu remain in the lead. Twenty-two FMCG companies have reached over 100 million urban Chinese households.

Piggy bank 2 col
Imported goods outgrows market by 6 times

In the past year, 93% of Chinese urban families have bought imported goods, or equivalent to an increase of 5.12 million more families.

Shopping carts 2 col
China e-commerce growth leads the world in FMCG sales

Last year, FMCG sold through e-commerce channels in China grows 47% in value over a year ago, which is the fastest among major economies.

Buying button 2 col
What have Chinese bought during Singles Day?

Online survey reveals how much they spent, what categories they bought, which e-commerce platforms were leading, how many people regretted.

Buying button 2 col
Survey reveals consumers’ plan for Singles Day

From which e-commerce platforms will they buy from? What will they buy? How much money have they prepared?

Ali Suning vs JD Walmart 2 col
From The Archive

‘Millennials’ offers a convenient demographic cohort for multinational companies to understand consumer segments. But does it work in China?
View more

Since Q3, 2014, consumers have significantly increased their spending on personal and home care goods, while appearing to cut back on food and beverages.
View more

Convenient stores in China capitalize the trend by launching their branded coffee products.
View more

What is Chinese people’s budget for Valentine’s Day? What’s the most popular gift? What are the most unpopular ones?
View more

Jason Yu is the Greater China General Manager of Kantar Worldpanel.

See full profile

Mufan Chen is Business Group Director of Kantar Worldpanel China.

See full profile

Sandy Chen is Senior Research Director, Kantar TNS China.

See full profile

Charles Chen is Senior Account Manager of Kantar Worldpanel China

See full profile

Email Alerts

Be the first to find out about our latest reports.

Log in to change email preferences

 

Latest Stories

Different movies attract different audiences, hence it is a powerful segmentation tool in itself. What can we find if we compare people’s choice of movies with their purchasing behaviour?

Huawei loses momentum in growth; OPPO, Vivo and Apple realize sizable share gains.

More than 70% of new TV dramas partnered with Weibo in the first half of this year. The top 30 TV dramas accounted for 93% of all TV drama-related Weibo impressions. Huge Weibo fan bases also unlocked more revenue opportunities for TV dramas.

Even the biggest star won’t be able to lift every brand. Niche brand can also find a decent image ambassador. Data from social media can be your guidance.

Even though TV seems to have lost its advantage in the media mix, it still shows real strength in reaching consumers, especially for brands targeting mass consumers.