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New Urban Chinese Consumers 2017 Full Report

Distilled from our extensive experience interacting with consumers from all over China and clients with a variety of background, these are the 10 prevailing consumer trends in urban China.

Kantar TNS consumer trends 2 col
Who is winning more Chinese consumers in 2016?

P&G, Yili and Mengniu remain in the lead. Twenty-two FMCG companies have reached over 100 million urban Chinese households.

Piggy bank 2 col
Imported goods outgrows market by 6 times

In the past year, 93% of Chinese urban families have bought imported goods, or equivalent to an increase of 5.12 million more families.

Shopping carts 2 col
China e-commerce growth leads the world in FMCG sales

Last year, FMCG sold through e-commerce channels in China grows 47% in value over a year ago, which is the fastest among major economies.

Buying button 2 col
What have Chinese bought during Singles Day?

Online survey reveals how much they spent, what categories they bought, which e-commerce platforms were leading, how many people regretted.

Buying button 2 col
Survey reveals consumers’ plan for Singles Day

From which e-commerce platforms will they buy from? What will they buy? How much money have they prepared?

Ali Suning vs JD Walmart 2 col
From The Archive

Kantar TNS 2017 consumer trend report lists 10 fundamental changes that are happening among urban Chinese consumers.
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Taiwan is one of the fastest aging countries in the world. Greying population there will contribute an additional sales of 20 billion New Taiwan dollars of FMCG products in the next decade.
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Compared with in 2012, the proportion of one-child families who "expect another child born or plan to get pregnant within one year" is nearly 90% higher.
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An annual study finds the cost of a three-night break at Hong Kong will cost more than 7,463 yuan. Hanoi is cheapest while New York is most expensive.
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Jason Yu is the General Manager of Kantar Worldpanel China.

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Mufan Chen is Business Group Director of Kantar Worldpanel China.

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Sandy Chen is Senior Research Director, Kantar TNS China.

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Charles Chen is Account Manager of Kantar Worldpanel China.

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