Distilled from our extensive experience interacting with consumers from all over China and clients with a variety of background, these are the 10 prevailing consumer trends in urban China.
P&G, Yili and Mengniu remain in the lead. Twenty-two FMCG companies have reached over 100 million urban Chinese households.
In the past year, 93% of Chinese urban families have bought imported goods, or equivalent to an increase of 5.12 million more families.
Last year, FMCG sold through e-commerce channels in China grows 47% in value over a year ago, which is the fastest among major economies.
Online survey reveals how much they spent, what categories they bought, which e-commerce platforms were leading, how many people regretted.
From which e-commerce platforms will they buy from? What will they buy? How much money have they prepared?
Kantar TNS 2017 consumer trend report lists 10 fundamental changes that are happening among urban Chinese consumers. View more
Taiwan is one of the fastest aging countries in the world. Greying population there will contribute an additional sales of 20 billion New Taiwan dollars of FMCG products in the next decade. View more
Compared with in 2012, the proportion of one-child families who "expect another child born or plan to get pregnant within one year" is nearly 90% higher. View more
An annual study finds the cost of a three-night break at Hong Kong will cost more than 7,463 yuan. Hanoi is cheapest while New York is most expensive. View more
Jason Yu is the General Manager of Kantar Worldpanel China.
See full profile
Business Group Director
Mufan Chen is Business Group Director of Kantar Worldpanel
Senior Research Director, Kantar TNS
Sandy Chen is Senior Research Director, Kantar TNS China.
Account Manager of Kantar Worldpanel China
Charles Chen is Account Manager of Kantar Worldpanel China.
Be the first to find out about our latest reports.
Sign up for email updates
Log in to change
What is Chinese people’s budget for Valentine’s Day? What’s the most popular gift? What are the most unpopular ones?
The growth rate is slowest in the past decade.
We can define four distinct Asian Pacific traveller types: Explorer, Connector, Follower and Opportunist. Nearly half of Chinese travellers are Explorers.
In the fourth quarter of last year, total sales of smartphones in urban China were down from a year ago. Huawei consolidates its leading position. OPPO for the first time makes top 10 model list.
Kantar Media's audience research has shown that in the US, United Kingdom and China, American football followers are more likely to have higher income.