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How can luxury car brands survive ‘touchpoint explosion’?

Kantar TNS Sinotrust’s CONNECT media touchpoint study surveys luxury car buyers in 100 Chinese cities to improve understanding of touchpoint management for luxury car brands.

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Consideration for pure EV is high

But lack of public charging infrastructure prevents people from placing orders.

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Kantar expert reviews 2016 Beijing Auto Show

How are Chinese brands doing? Who is the leader in the new energy vehicle sector? Which is the best booth?

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90s generation least willing to buy car online

A recent TNS Sinotrust survey shows that compared with other generations in China, the 90s generation are least willing to buy cars online.

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Big data’s big test drive

Over the next five years, Big Data will transform the auto industry, as well as redefine the scope of auto industry research.

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Chinese buyers most willing to spend big for car

41% potential car buyers prepare to spend equivalent of 30,000 euros or more on a new car - a distant leader compared with other markets.

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From The Archive

2017 Shanghai Auto Show can refresh your understanding of Chinese automobile companies.
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New global study reveals that many consumers are giving up private cars for car sharing in the world’s biggest cities.
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China became the world’s largest new energy vehicle market in first half of this year. There are three areas that automakers should pay more attention to if they want the segment to grow even bigger.
View more

They believe that cars are vehicles of technologies. If cars can keep upgrading themselves, then it should happen to after-sales services as well.
View more

Latest Stories

RT-Mart and P&G are still top FMCG retailer and manufacturer in the annual PoweRanking survey. Yonghui is the fastest rising retailer and Tmall makes it into top 10 for first time. Three Chinese FMCG brands occupy the top 10 manufacturers list.

China’s two-speed growth: in and out of the home

Apple posts a strong period-on-period gain in urban China, but this is another period of year-on-year decline that began during the three months ending February 2016.

Chinese Family Big Screen TV Viewing Report 2017 shows that in 35 major cities, nearly 23% TV audiences have at least one Smart TV or a Smart TV top-box.

Chinese brands dominate top 10 ranking, as well as contributing nine out of top 10 fastest rising brands.

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