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How can luxury car brands survive ‘touchpoint explosion’?

Kantar TNS Sinotrust’s CONNECT media touchpoint study surveys luxury car buyers in 100 Chinese cities to improve understanding of touchpoint management for luxury car brands.

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Consideration for pure EV is high

But lack of public charging infrastructure prevents people from placing orders.

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Kantar expert reviews 2016 Beijing Auto Show

How are Chinese brands doing? Who is the leader in the new energy vehicle sector? Which is the best booth?

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90s generation least willing to buy car online

A recent TNS Sinotrust survey shows that compared with other generations in China, the 90s generation are least willing to buy cars online.

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Big data’s big test drive

Over the next five years, Big Data will transform the auto industry, as well as redefine the scope of auto industry research.

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Chinese buyers most willing to spend big for car

41% potential car buyers prepare to spend equivalent of 30,000 euros or more on a new car - a distant leader compared with other markets.

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From The Archive

China became the world’s largest new energy vehicle market in first half of this year. There are three areas that automakers should pay more attention to if they want the segment to grow even bigger.
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They believe that cars are vehicles of technologies. If cars can keep upgrading themselves, then it should happen to after-sales services as well.
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After auto sales in China lost its growth momentum, the relations between stakeholders in the auto industry have become more intense. Only when they become equal partners can the growth engine restart.
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Want to use old auto marketing tricks on new generation buyers? It is not going to work.
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Latest Stories

For all their failings, newspapers are an essential component of public life, with a value that goes far beyond the commercial. Few chief executives – even those who have been on the wrong end of a headline from time to time – would argue with that.

As China moves from a production-based to a consumption-focused economy, brands serving urban middle-class enjoy especially healthy growth. Tencent hits a hat-trick as it tops the ranking for the third year. Alibaba returns to No.2.

Nokia 3, 5 and 6 could do well in Western Europe because loyalty to the brand was very high until early 2016.

HEMA, a new online-to-offline retail format, is demonstrating what Jack Ma’s “New Retail” means in real life.

As OPPO, Vivo and Meizu are expected to join the already crowded centre of stage, the smartphone market of China will likely enter the age of ‘Magnificent Seven’.

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