Kantar TNS Sinotrust’s CONNECT media touchpoint study surveys luxury car buyers in 100 Chinese cities to improve understanding of touchpoint management for luxury car brands.
But lack of public charging infrastructure prevents people from placing orders.
How are Chinese brands doing? Who is the leader in the new energy vehicle sector? Which is the best booth?
A recent TNS Sinotrust survey shows that compared with other generations in China, the 90s generation are least willing to buy cars online.
Over the next five years, Big Data will transform the auto industry, as well as redefine the scope of auto industry research.
41% potential car buyers prepare to spend equivalent of 30,000 euros or more on a new car - a distant leader compared with other markets.
New global study reveals that many consumers are giving up private cars for car sharing in the world’s biggest cities. View more
China became the world’s largest new energy vehicle market in first half of this year. There are three areas that automakers should pay more attention to if they want the segment to grow even bigger. View more
They believe that cars are vehicles of technologies. If cars can keep upgrading themselves, then it should happen to after-sales services as well. View more
After auto sales in China lost its growth momentum, the relations between stakeholders in the auto industry have become more intense. Only when they become equal partners can the growth engine restart. View more
10 Chinese brands significantly lift loyalty among young consumers. The right celebrity makes a difference.
iPhone 7 and iPhone 7 Plus remain top selling devices, but Chinese brands successfully lift their shares through Chinese New Year promotions.
Convenient stores in China capitalize the trend by launching their branded coffee products.
Tencent’s investment in Tesla should be transformational in the way that we view Chinese brands.
The advent of WeChat Index has offered a new measurement tool for brand owners to keep track of social buzz and measure social marketing effectiveness.
Be the first to find out about our latest reports.
Sign up for email updates
Log in to change