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How can luxury car brands survive ‘touchpoint explosion’?

Kantar TNS Sinotrust’s CONNECT media touchpoint study surveys luxury car buyers in 100 Chinese cities to improve understanding of touchpoint management for luxury car brands.

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Consideration for pure EV is high

But lack of public charging infrastructure prevents people from placing orders.

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Kantar expert reviews 2016 Beijing Auto Show

How are Chinese brands doing? Who is the leader in the new energy vehicle sector? Which is the best booth?

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90s generation least willing to buy car online

A recent TNS Sinotrust survey shows that compared with other generations in China, the 90s generation are least willing to buy cars online.

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Big data’s big test drive

Over the next five years, Big Data will transform the auto industry, as well as redefine the scope of auto industry research.

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Chinese buyers most willing to spend big for car

41% potential car buyers prepare to spend equivalent of 30,000 euros or more on a new car - a distant leader compared with other markets.

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From The Archive

China became the world’s largest new energy vehicle market in first half of this year. There are three areas that automakers should pay more attention to if they want the segment to grow even bigger.
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They believe that cars are vehicles of technologies. If cars can keep upgrading themselves, then it should happen to after-sales services as well.
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After auto sales in China lost its growth momentum, the relations between stakeholders in the auto industry have become more intense. Only when they become equal partners can the growth engine restart.
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Want to use old auto marketing tricks on new generation buyers? It is not going to work.
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Latest Stories

What is Chinese people’s budget for Valentine’s Day? What’s the most popular gift? What are the most unpopular ones?

The growth rate is slowest in the past decade.

We can define four distinct Asian Pacific traveller types: Explorer, Connector, Follower and Opportunist. Nearly half of Chinese travellers are Explorers.

In the fourth quarter of last year, total sales of smartphones in urban China were down from a year ago. Huawei consolidates its leading position. OPPO for the first time makes top 10 model list.

Kantar Media's audience research has shown that in the US, United Kingdom and China, American football followers are more likely to have higher income.

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