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Consumer

2017 China Shopper Report

Since Q3, 2014, consumers have significantly increased their spending on personal and home care goods, while appearing to cut back on food and beverages.

Father daughter supermarket full
Tapping into freshly made beverage market opportunities

Convenient stores in China capitalize the trend by launching their branded coffee products.

Take away tea and coffee 2 col
Six things about Valentine’s Day in China

What is Chinese people’s budget for Valentine’s Day? What’s the most popular gift? What are the most unpopular ones?

V Day 2 col
New Urban Chinese Consumers 2017 Full Report

Based on our experience interacting with consumers and clients, these are 10 consumer trends in urban China.

Kantar TNS consumer trends 2 col
E-hailing puts brakes on traditional mobility

New global study reveals that many consumers are giving up private cars for car sharing in the world’s biggest cities.

car undercover 2 col
The moment that… millennials rewrote the rules on car usage

How can automotive and mobility brands meet the needs of tech-savvy youngsters ‘in the moment’?

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From The Archive

‘Millennials’ offers a convenient demographic cohort for multinational companies. But does it work in China?
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2017 Shanghai Auto Show can refresh your understanding of Chinese automobile companies.
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We can define four distinct Asian Pacific traveller types: Explorer, Connector, Follower and Opportunist. Nearly half of Chinese travellers are Explorers.
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Kantar TNS 2017 consumer trend report lists 10 fundamental changes that are happening among urban Chinese consumers.
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Jason Yu is the Greater China General Manager of Kantar Worldpanel.

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Mufan Chen is Business Group Director of Kantar Worldpanel China.

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Sandy Chen is Senior Research Director, Kantar TNS China.

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Latest Stories

Chinese urban consumers’ spending in fast moving consumer goods (FMCG) in the third quarter of 2017 grew by 3.6% from a year ago, indicating a clear recovery.

Kantar TNS global research helps brands understand how consumers along Belt and Road Routes are connected to digital their life.

Different movies attract different audiences. What can we find if we compare people’s choice of movies with their purchasing behaviour?

Huawei loses momentum in growth: together with its sub-brand Honor, Huawei held a 31.1% share; OPPO, Vivo and Apple realize sizable share gains.

More than 70% of new TV dramas partnered with Weibo in the first half of this year. The top 30 TV dramas accounted for 93% of all TV drama-related Weibo impressions. Huge Weibo fan bases also unlocked more revenue opportunities for TV dramas.

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