Distilled from our extensive experience interacting with consumers from all over China and clients with a variety of background, these are the 10 prevailing consumer trends in urban China.
P&G, Yili and Mengniu remain in the lead. Twenty-two FMCG companies have reached over 100 million urban Chinese households.
In the past year, 93% of Chinese urban families have bought imported goods, or equivalent to an increase of 5.12 million more families.
Last year, FMCG sold through e-commerce channels in China grows 47% in value over a year ago, which is the fastest among major economies.
Online survey reveals how much they spent, what categories they bought, which e-commerce platforms were leading, how many people regretted.
From which e-commerce platforms will they buy from? What will they buy? How much money have they prepared?
What is Chinese people’s budget for Valentine’s Day? What’s the most popular gift? What are the most unpopular ones? View more
We can define four distinct Asian Pacific traveller types: Explorer, Connector, Follower and Opportunist. Nearly half of Chinese travellers are Explorers. View more
Kantar TNS 2017 consumer trend report lists 10 fundamental changes that are happening among urban Chinese consumers. View more
Kantar TNS Sinotrust’s CONNECT media touchpoint study surveys luxury car buyers in 100 Chinese cities to improve understanding of touchpoint management for luxury car brands. View more
Jason Yu is the General Manager of Kantar Worldpanel China.
See full profile
Business Group Director
Mufan Chen is Business Group Director of Kantar Worldpanel
Senior Research Director, Kantar TNS
Sandy Chen is Senior Research Director, Kantar TNS China.
Account Manager of Kantar Worldpanel China
Charles Chen is Account Manager of Kantar Worldpanel China.
For all their failings, newspapers are an essential component of public life, with a value that goes far beyond the commercial. Few chief executives – even those who have been on the wrong end of a headline from time to time – would argue with that.
As China moves from a production-based to a consumption-focused economy, brands serving urban middle-class enjoy especially healthy growth. Tencent hits a hat-trick as it tops the ranking for the third year. Alibaba returns to No.2.
Nokia 3, 5 and 6 could do well in Western Europe because loyalty to the brand was very high until early 2016.
HEMA, a new online-to-offline retail format, is demonstrating what Jack Ma’s “New Retail” means in real life.
As OPPO, Vivo and Meizu are expected to join the already crowded centre of stage, the smartphone market of China will likely enter the age of ‘Magnificent Seven’.
Be the first to find out about our latest reports.
Sign up for email updates
Log in to change