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New Urban Chinese Consumers 2017 Full Report

Distilled from our extensive experience interacting with consumers from all over China and clients with a variety of background, these are the 10 prevailing consumer trends in urban China.

Kantar TNS consumer trends 2 col
Who is winning more Chinese consumers in 2016?

P&G, Yili and Mengniu remain in the lead. Twenty-two FMCG companies have reached over 100 million urban Chinese households.

Piggy bank 2 col
Imported goods outgrows market by 6 times

In the past year, 93% of Chinese urban families have bought imported goods, or equivalent to an increase of 5.12 million more families.

Shopping carts 2 col
China e-commerce growth leads the world in FMCG sales

Last year, FMCG sold through e-commerce channels in China grows 47% in value over a year ago, which is the fastest among major economies.

Buying button 2 col
What have Chinese bought during Singles Day?

Online survey reveals how much they spent, what categories they bought, which e-commerce platforms were leading, how many people regretted.

Buying button 2 col
Survey reveals consumers’ plan for Singles Day

From which e-commerce platforms will they buy from? What will they buy? How much money have they prepared?

Ali Suning vs JD Walmart 2 col
From The Archive

What is Chinese people’s budget for Valentine’s Day? What’s the most popular gift? What are the most unpopular ones?
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We can define four distinct Asian Pacific traveller types: Explorer, Connector, Follower and Opportunist. Nearly half of Chinese travellers are Explorers.
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Kantar TNS 2017 consumer trend report lists 10 fundamental changes that are happening among urban Chinese consumers.
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Kantar TNS Sinotrust’s CONNECT media touchpoint study surveys luxury car buyers in 100 Chinese cities to improve understanding of touchpoint management for luxury car brands.
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Jason Yu is the General Manager of Kantar Worldpanel China.

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Mufan Chen is Business Group Director of Kantar Worldpanel China.

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Sandy Chen is Senior Research Director, Kantar TNS China.

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Charles Chen is Account Manager of Kantar Worldpanel China.

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Latest Stories

For all their failings, newspapers are an essential component of public life, with a value that goes far beyond the commercial. Few chief executives – even those who have been on the wrong end of a headline from time to time – would argue with that.

As China moves from a production-based to a consumption-focused economy, brands serving urban middle-class enjoy especially healthy growth. Tencent hits a hat-trick as it tops the ranking for the third year. Alibaba returns to No.2.

Nokia 3, 5 and 6 could do well in Western Europe because loyalty to the brand was very high until early 2016.

HEMA, a new online-to-offline retail format, is demonstrating what Jack Ma’s “New Retail” means in real life.

As OPPO, Vivo and Meizu are expected to join the already crowded centre of stage, the smartphone market of China will likely enter the age of ‘Magnificent Seven’.

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