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New Urban Chinese Consumers 2017 Full Report

Distilled from our extensive experience interacting with consumers and clients, these are the 10 prevailing consumer trends in urban China.

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Who is winning more Chinese consumers in 2016?

P&G, Yili and Mengniu remain in the lead. Twenty-two FMCG companies have reached over 100 million urban Chinese households.

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Imported goods outgrows market by 6 times

In the past year, 93% of Chinese urban families have bought imported goods, or equivalent to an increase of 5.12 million more families.

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China e-commerce growth leads the world in FMCG sales

Last year, FMCG sold through e-commerce channels in China grows 47% in value over a year ago, which is the fastest among major economies.

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What have Chinese bought during Singles Day?

Online survey reveals how much they spent, what categories they bought, which e-commerce platforms were leading, how many people regretted.

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Survey reveals consumers’ plan for Singles Day

From which e-commerce platforms will they buy from? What will they buy? How much money have they prepared?

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From The Archive

New global study reveals that many consumers are giving up private cars for car sharing in the world’s biggest cities.
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What is Chinese people’s budget for Valentine’s Day? What’s the most popular gift? What are the most unpopular ones?
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We can define four distinct Asian Pacific traveller types: Explorer, Connector, Follower and Opportunist. Nearly half of Chinese travellers are Explorers.
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Kantar TNS 2017 consumer trend report lists 10 fundamental changes that are happening among urban Chinese consumers.
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Jason Yu is the General Manager of Kantar Worldpanel China.

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Mufan Chen is Business Group Director of Kantar Worldpanel China.

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Sandy Chen is Senior Research Director, Kantar TNS China.

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Charles Chen is Account Manager of Kantar Worldpanel China.

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