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Consumer

2017 China Shopper Report

Since Q3, 2014, consumers have significantly increased their spending on personal and home care goods, while appearing to cut back on food and beverages.

Father daughter supermarket full
Tapping into freshly made beverage market opportunities

Convenient stores in China capitalize the trend by launching their branded coffee products.

Take away tea and coffee 2 col
Six things about Valentine’s Day in China

What is Chinese people’s budget for Valentine’s Day? What’s the most popular gift? What are the most unpopular ones?

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New Urban Chinese Consumers 2017 Full Report

Based on our experience interacting with consumers and clients, these are 10 consumer trends in urban China.

Kantar TNS consumer trends 2 col
E-hailing puts brakes on traditional mobility

New global study reveals that many consumers are giving up private cars for car sharing in the world’s biggest cities.

car undercover 2 col
The moment that… millennials rewrote the rules on car usage

How can automotive and mobility brands meet the needs of tech-savvy youngsters ‘in the moment’?

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From The Archive

2017 Shanghai Auto Show can refresh your understanding of Chinese automobile companies.
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We can define four distinct Asian Pacific traveller types: Explorer, Connector, Follower and Opportunist. Nearly half of Chinese travellers are Explorers.
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Kantar TNS 2017 consumer trend report lists 10 fundamental changes that are happening among urban Chinese consumers.
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Kantar TNS Sinotrust’s CONNECT media touchpoint study surveys luxury car buyers in 100 Chinese cities to improve understanding of touchpoint management for luxury car brands.
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Jason Yu is the Greater China General Manager of Kantar Worldpanel.

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Mufan Chen is Business Group Director of Kantar Worldpanel China.

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Sandy Chen is Senior Research Director, Kantar TNS China.

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Latest Stories

About 10% Chinese adult are diabetes patients while another 36% of them are in the pre-diabetes stage. This situation is similar to that in the United States.

Redmi Note 4X boosts Xiaomi’s rally in urban China.

Indonesia’s strongest brands are 8% more valuable than last year – worth US$71.6 billion. BCA leads the ranking for a third year, growing 13% to US$10.5 billion.

‘Millennials’ is a commonly used concept in marketing and offers a convenient demographic cohort for multinational companies to understand consumer segments. But does this concept work in China?

Growth of ad spending in China shows a slight rebound in the first half of this year as the decline of traditional media advertising revenue stabilises.

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