Explore our interactive guide to BrandZ™ Top 100 Most Valuable Chinese Brands
Consumer electronics and mobile gaming brands from China lead the ranking. Consumers abroad increasingly associate Chinese brands with innovative digital devices and services.
Winning companies have expanded marketing organizations’ role: from directly talk to end consumers on their mobile phone screens or social news feeds to closely advise CEOs in boardrooms.
Chinese actor Hu Ge and model/actress Angelababy rank No.1 and 2. Singer/blogger Xue Zhiqian is identified as the most promising next big star.
Among the top 10 most chosen skin care and colour make-up brands, four are Chinese brands.
Top 50 rises 30% in value over three years, and dips slightly. View more
Study: Clinton brand akin to American Airlines, USPS; Sanders brand to Instagram; Trump brand unlike any in 100,000-brand database View more
Marketers across Asia Pacific have changed their tactics to follow consumers onto rapidly growing social media channels. TNS’ latest Marketing Monitor study reflects latest trend in five themes. View more
The fourth annual China National Image Global Survey for the first time covers all G20 member countries. Nearly half foreign respondents believe China’s global influence will continue to grow. View more
Asia Cultural Strategy Director
Panos Dimitropoulos is Asia Cultural Strategy Director, Added Value.
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Senior Director, Kantar Vermeer
Leon is a Senior Director at Kantar Vermeer.
Jason Yu is the General Manager of Kantar Worldpanel China.
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What is Chinese people’s budget for Valentine’s Day? What’s the most popular gift? What are the most unpopular ones?
The growth rate is slowest in the past decade.
We can define four distinct Asian Pacific traveller types: Explorer, Connector, Follower and Opportunist. Nearly half of Chinese travellers are Explorers.
In the fourth quarter of last year, total sales of smartphones in urban China were down from a year ago. Huawei consolidates its leading position. OPPO for the first time makes top 10 model list.
Kantar Media's audience research has shown that in the US, United Kingdom and China, American football followers are more likely to have higher income.