Explore our interactive guide to BrandZ™ Top 100 Most Valuable Chinese Brands
Consumer electronics and mobile gaming brands from China lead the ranking. Consumers abroad increasingly associate Chinese brands with innovative digital devices and services.
Winning companies have expanded marketing organizations’ role: from directly talk to end consumers on their mobile phone screens or social news feeds to closely advise CEOs in boardrooms.
Chinese actor Hu Ge and model/actress Angelababy rank No.1 and 2. Singer/blogger Xue Zhiqian is identified as the most promising next big star.
Among the top 10 most chosen skin care and colour make-up brands, four are Chinese brands.
Brands serving urban middle-class enjoy growth. Tencent tops the ranking for the third year. Alibaba returns to No.2. View more
Top 50 rises 30% in value over three years, and dips slightly. View more
Study: Clinton brand akin to American Airlines, USPS; Sanders brand to Instagram; Trump brand unlike any in 100,000-brand database View more
Marketers across Asia Pacific have changed their tactics to follow consumers onto rapidly growing social media channels. TNS’ latest Marketing Monitor study reflects latest trend in five themes. View more
Asia Cultural Strategy Director
Panos Dimitropoulos is Asia Cultural Strategy Director, Added Value.
See full profile
Senior Director, Kantar Vermeer
Leon is a Senior Director at Kantar Vermeer.
Jason Yu is the General Manager of Kantar Worldpanel China.
Be the first to find out about our latest reports.
Sign up for email updates
Log in to change
10 Chinese brands significantly lift loyalty among young consumers. The right celebrity makes a difference.
iPhone 7 and iPhone 7 Plus remain top selling devices, but Chinese brands successfully lift their shares through Chinese New Year promotions.
Convenient stores in China capitalize the trend by launching their branded coffee products.
Tencent’s investment in Tesla should be transformational in the way that we view Chinese brands.
The advent of WeChat Index has offered a new measurement tool for brand owners to keep track of social buzz and measure social marketing effectiveness.