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BrandZ Top 100 Chinese Brands

Explore our interactive guide to BrandZ™ Top 100 Most Valuable Chinese Brands

BrandZ 2015 One Col
BrandZ launches Top 30 Chinese Global Brand Builders 2017 Ranking

Consumer electronics and mobile gaming brands from China lead the ranking. Consumers abroad increasingly associate Chinese brands with innovative digital devices and services.

中国出海品牌30强封面 2 col
New marketing team structure for digital/social era

Winning companies have expanded marketing organizations’ role: from directly talk to end consumers on their mobile phone screens or social news feeds to closely advise CEOs in boardrooms.

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2016 CelebrityZ Top 100 Most Valuable Celebrities

Chinese actor Hu Ge and model/actress Angelababy rank No.1 and 2. Singer/blogger Xue Zhiqian is identified as the most promising next big star.

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Dabao most chosen cosmetics brand for Chinese consumers

Among the top 10 most chosen skin care and colour make-up brands, four are Chinese brands.

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From The Archive

Tencent tops the 13 Chinese brands in the list by entering top 10 for the first time. Chinese premium alcohol brand Moutai is the second fastest rising brand globally.
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Craftsmanship helps brands claim higher quality, trigger consumer desire, and justify a higher price.
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10 Chinese brands significantly lift loyalty among young consumers. The right celebrity makes a difference.
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Tencent’s investment in Tesla should be transformational in the way that we view Chinese brands.
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Panos Dimitropoulos is Asia Cultural Strategy Director, Added Value.

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Leon is a Senior Director at Kantar Vermeer.

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Jason Yu is the General Manager of Kantar Worldpanel China.

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Latest Stories

RT-Mart and P&G are still top FMCG retailer and manufacturer in the annual PoweRanking survey. Yonghui is the fastest rising retailer and Tmall makes it into top 10 for first time. Three Chinese FMCG brands occupy the top 10 manufacturers list.

China’s two-speed growth: in and out of the home

Apple posts a strong period-on-period gain in urban China, but this is another period of year-on-year decline that began during the three months ending February 2016.

Chinese Family Big Screen TV Viewing Report 2017 shows that in 35 major cities, nearly 23% TV audiences have at least one Smart TV or a Smart TV top-box.

Chinese brands dominate top 10 ranking, as well as contributing nine out of top 10 fastest rising brands.