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BrandZ Top 100 Chinese Brands

Explore our interactive guide to BrandZ™ Top 100 Most Valuable Chinese Brands

BrandZ 2015 One Col
BrandZ launches Top 30 Chinese Global Brand Builders 2017 Ranking

Consumer electronics and mobile gaming brands from China lead the ranking. Consumers abroad increasingly associate Chinese brands with innovative digital devices and services.

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New marketing team structure for digital/social era

Winning companies have expanded marketing organizations’ role: from directly talk to end consumers on their mobile phone screens or social news feeds to closely advise CEOs in boardrooms.

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2016 CelebrityZ Top 100 Most Valuable Celebrities

Chinese actor Hu Ge and model/actress Angelababy rank No.1 and 2. Singer/blogger Xue Zhiqian is identified as the most promising next big star.

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Dabao most chosen cosmetics brand for Chinese consumers

Among the top 10 most chosen skin care and colour make-up brands, four are Chinese brands.

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From The Archive

Brands serving urban middle-class enjoy growth. Tencent tops the ranking for the third year. Alibaba returns to No.2.
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Top 50 rises 30% in value over three years, and dips slightly.
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Study: Clinton brand akin to American Airlines, USPS; Sanders brand to Instagram; Trump brand unlike any in 100,000-brand database
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Marketers across Asia Pacific have changed their tactics to follow consumers onto rapidly growing social media channels. TNS’ latest Marketing Monitor study reflects latest trend in five themes.
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Panos Dimitropoulos is Asia Cultural Strategy Director, Added Value.

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Leon is a Senior Director at Kantar Vermeer.

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Jason Yu is the General Manager of Kantar Worldpanel China.

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