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BrandZ Top 100 Chinese Brands

Explore our interactive guide to BrandZ™ Top 100 Most Valuable Chinese Brands

BrandZ 2015 One Col
BrandZ launches Top 30 Chinese Global Brand Builders 2017 Ranking

Consumer electronics and mobile gaming brands from China lead the ranking. Consumers abroad increasingly associate Chinese brands with innovative digital devices and services.

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New marketing team structure for digital/social era

Winning companies have expanded marketing organizations’ role: from directly talk to end consumers on their mobile phone screens or social news feeds to closely advise CEOs in boardrooms.

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2016 CelebrityZ Top 100 Most Valuable Celebrities

Chinese actor Hu Ge and model/actress Angelababy rank No.1 and 2. Singer/blogger Xue Zhiqian is identified as the most promising next big star.

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Dabao most chosen cosmetics brand for Chinese consumers

Among the top 10 most chosen skin care and colour make-up brands, four are Chinese brands.

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From The Archive

Video that automatically plays with the sound on is one of the least-liked ad formats.
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Indonesia’s strongest brands are 8% more valuable than last year – worth US$71.6 billion. BCA leads the ranking for a third year, growing 13% to US$10.5 billion.
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In today’s world, it is imperative to build business brands with consumer brand skills.
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Chinese brands dominate top 10 ranking, as well as contributing nine out of top 10 fastest rising brands.
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Panos Dimitropoulos is Asia Cultural Strategy Director, Added Value.

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Leon is a Senior Director at Kantar Vermeer.

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Jason Yu is the Greater China General Manager of Kantar Worldpanel.

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Latest Stories

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